Mara Einstein
Biographic Data
| ID | 3922941 |
|---|---|
| NAME | Mara Einstein |
| GIVEN NAMES | Mara |
| FAMILY NAME | Einstein |
| SIGNATURE | EINSTEIN M |
| AFFILIATIONS | Queens College, CUNY |
| VERIFIED | No |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Selling the Sacred: Religion and Marketing from Crossfit to QAnon
Introduction to Special Issue on Religion, Media, and Marketing
This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications o…
The Dynamics of Digital Capture: How Industries Tie Audiences to Emerging Technologies
Few studies examine “digital capture,” forces that get people to adopt digital technologies which, on balance, benefit organizations more than the publics. Using various perspectives on this topic, the panel will explore the ways four industries are rolling out digital technologies that have captured audiences in long-term relationships. One paper will use a “digital colonialization” perspective (Ricaurte, 2019) that highlights the influence of c…
Religion and Reality TV: Faith in Late Capitalism
Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell
Nothing for Money and Your Work for Free: Internships and the Marketing of Higher Education
American universities have significantly increased their marketing expenditures over the last decade. The high cost of education, reductions in government funding, and precipitous declines in the traditional college-aged population (18-21 year olds) are some of the key factors forcing universities to be more aggressive with the promotional techniques they use to attract prospective students. In this competitive marketplace, schools promote the at…
The Evolution of Religious Branding
Religious marketing has risen substantially over the past two decades due to a confluence of societal changes, notably the freedom to determine one’s faith and the ubiquity of mass media with its concomitant advertising. Specifically, branding—a marketing tool whereby a product is given an identity beyond its physical attributes or services—is now being employed by an increasing number of Churches. Two recent branding campaigns—one by the Church …
Introduction: Market
Shopping for Jesus: Faith in Marketing in the Usa Edited by Dominic Janes
Brands of Faith: Marketing Religion in a Commercial Age
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows…
Brands of Faith: Marketing Religion in a Commercial Age
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows…
Shopping for Jesus: Faith in Marketing in the Usa Edited by Dominic Janes
Introduction: Market
The Evolution of Religious Branding
Religious marketing has risen substantially over the past two decades due to a confluence of societal changes, notably the freedom to determine one’s faith and the ubiquity of mass media with its concomitant advertising. Specifically, branding—a marketing tool whereby a product is given an identity beyond its physical attributes or services—is now being employed by an increasing number of Churches. Two recent branding campaigns—one by the Church …
Nothing for Money and Your Work for Free: Internships and the Marketing of Higher Education
American universities have significantly increased their marketing expenditures over the last decade. The high cost of education, reductions in government funding, and precipitous declines in the traditional college-aged population (18-21 year olds) are some of the key factors forcing universities to be more aggressive with the promotional techniques they use to attract prospective students. In this competitive marketplace, schools promote the at…
Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell
Religion and Reality TV: Faith in Late Capitalism
The Dynamics of Digital Capture: How Industries Tie Audiences to Emerging Technologies
Few studies examine “digital capture,” forces that get people to adopt digital technologies which, on balance, benefit organizations more than the publics. Using various perspectives on this topic, the panel will explore the ways four industries are rolling out digital technologies that have captured audiences in long-term relationships. One paper will use a “digital colonialization” perspective (Ricaurte, 2019) that highlights the influence of c…
Introduction to Special Issue on Religion, Media, and Marketing
This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications o…
Selling the Sacred: Religion and Marketing from Crossfit to QAnon
Sociology (7 works) · Business (6 works) · Marketing (4 works) · Political science (4 works) · Religious Tourism and Spaces (4 works) · Advertising (3 works) · Faith (3 works) · Philosophy (3 works) · Public relations (3 works) · Religion and Society Interactions (3 works)