Leo Jeffres
Biographic Data
| ID | 3923985 |
|---|---|
| NAME | Leo Jeffres |
| GIVEN NAMES | Leo |
| FAMILY NAME | Jeffres |
| SIGNATURE | JEFFRES L |
| AFFILIATIONS | Cleveland State University, Cleveland , USA |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1977 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Content creators as social influencers
Purpose Creative content influencers are increasingly seizing the opportunity not only to express themselves, but also to monetize their videos and become entrepreneurs. The present study tests an integrative framework to determine whether the “creative influencers environment” impacts the degree of motivation for posting videos online, alongside the gratifications derived from such activity. Design/methodology/approach Utilizing a national onlin…
Newsmaking
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Newsmaking
Content creators as social influencers
Purpose Creative content influencers are increasingly seizing the opportunity not only to express themselves, but also to monetize their videos and become entrepreneurs. The present study tests an integrative framework to determine whether the “creative influencers environment” impacts the degree of motivation for posting videos online, alongside the gratifications derived from such activity. Design/methodology/approach Utilizing a national onlin…
Business (1 works) · Computer Science (1 works) · Digital Marketing and Social Media (1 works) · Digital Storytelling and Education (1 works) · Impact of Technology on Adolescents (1 works) · Influencer marketing (1 works) · Internet privacy (1 works) · Marketing (1 works) · Mathematics (1 works) · Media Influence and Health (1 works)