Ana Rita Peixoto
Biographic Data
| ID | 3925239 |
|---|---|
| NAME | Ana Rita Peixoto |
| GIVEN NAMES | Ana Rita |
| FAMILY NAME | Peixoto |
| SIGNATURE | PEIXOTO A R |
| AFFILIATIONS | Iscte – Instituto Universitário de Lisboa |
| ORCID | 0000-0001-7618-5994 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Diachronic profile of startup companies through social media
Social media platforms have become powerful tools for startups, helping them find customers and raise funding. In this study, we applied a social media intelligence-based methodology to analyze startups' content and to understand how their communication strategies may differ during their scaling process. To understand if a startup's social media content reflects its current business maturation position, we first defined an adequate life cycle mod…
Diachronic profile of startup companies through social media
Social media platforms have become powerful tools for startups, helping them find customers and raise funding. In this study, we applied a social media intelligence-based methodology to analyze startups' content and to understand how their communication strategies may differ during their scaling process. To understand if a startup's social media content reflects its current business maturation position, we first defined an adequate life cycle mod…
Diachronic profile of startup companies through social media
Social media platforms have become powerful tools for startups, helping them find customers and raise funding. In this study, we applied a social media intelligence-based methodology to analyze startups' content and to understand how their communication strategies may differ during their scaling process. To understand if a startup's social media content reflects its current business maturation position, we first defined an adequate life cycle mod…
Business (1 works) · Computer Science (1 works) · Digital Marketing and Social Media (1 works) · FinTech, Crowdfunding, Digital Finance (1 works) · Industrial organization (1 works) · Social media (1 works) · Technology Adoption and User Behaviour (1 works) · World Wide Web (1 works)