Márton Bene
Biographic Data
| ID | 3936138 |
|---|---|
| NAME | Márton Bene |
| GIVEN NAMES | Márton |
| FAMILY NAME | Bene |
| SIGNATURE | BENE M |
| AFFILIATIONS | HUN-REN |
| VERIFIED | No |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 42 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Go negative to be on the safe side! A 10-country investigation of the link between journalists’ negative framing and political actors’ strategic communication
This paper examines which types of political communication strategies are more likely to be negatively framed by journalists. For political actors, the risk of negative framing is significant: while their statements may reach readers, journalists’ negative interpretations can alter the intended context and meaning. To explore the message-related factors influencing journalists’ negative framing, we analyze data from the second wave of the Compara…
False sense of security and a flurry of misplaced trust
In this research, we highlight the fundamental forces that shape the dynamics of trust in the digital society by examining how platform-specific and platform-mediated trust is constructed on Facebook. We define three potential pillars of trust considerations on which user trust in and on the platform may rest: (1) self-confidence in recognizing and hedging platform-related risks, (2) trust in the platform’s self-regulatory capacity, and (3) gover…
Populism in Context. A Cross-Country Investigation of the Facebook Usage of Populist Appeals During the 2019 European Parliament Elections
Recent scholarship demonstrated that Facebook is a convenient space for populist political communication as its unmediated and viral nature make populist appeals highly efficient in voters’ mobilization (Engesser et al., 2017). However, less attention has been paid to the way these populist messages appear on political actors’ communication, and what post- and page-level factors they are associated with. We investigate these questions in the cont…
Strikingly similar
Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analysing the 2019 European Parliament campaign, this study seeks to determine the distinct characteristics of a populist visual communication style and its…
In varietate concordia?! Political parties’ digital political marketing in the 2019 European Parliament election campaign
This article provides the first comprehensive analysis of how parties across 28 countries use digital political marketing on Facebook by drawing on the example of the 2019 European Parliament election. We introduce a theoretical model of political Facebook marketing and compare the paid media activity (sponsored posts, ads) of 186 parties to their owned media (posts) and earned media (user reactions, comments, shares). Our results concerning cros…
Topics to talk about. The effects of political topics and issue ownership on user engagement with politicians’ Facebook posts during the 2018 Hungarian general election
This study investigates the political topics that triggered user engagement on candidates’ Facebook pages during the 2018 Hungarian general election campaign on a full dataset of politicians’ communication by using automated content analysis approaches. We have limited knowledge on what topics spread well on Facebook. This study aims to fill this gap by investigating the engagement-triggering effects of prominent topics of the 2018 Hungarian elec…
Out-of-Place Content
Filtering strategies enable social media users to remove undesired content from their feeds, potentially creating homophilic environments. Although previous studies have addressed the individual-level factors and content features that influence these decisions, few have solely focused on users' perceptions. Accordingly, this study applies social exchange theory to understand how users socially construct the process of unfriending. Based on 30 in-…
Go viral on the Facebook! Interactions between candidates and followers on Facebook during the Hungarian general election campaign of 2014
The study addresses the question of what type of political content can trigger reactions from electoral candidates’ followers on Facebook. Citizens’ reactivity is increasingly important in contemporary political communication. The politicians’ posts can reach the wider public through the citizens’ public reactions. While we have extended knowledge about mass media reactivity, citizens’ political reactivity on social media is highly underexplored.…
Influenced by Peers
The study examines the role and impact of Facebook as a central political information source within today's high-choice information environment among university students. It assumes that the growing role of Facebook as a political information source means the return of the two-step flow of information model: political views and experiences of the less interested majority are largely shaped by the communication of the fewer politically interested …
In varietate concordia?! Political parties’ digital political marketing in the 2019 European Parliament election campaign
This article provides the first comprehensive analysis of how parties across 28 countries use digital political marketing on Facebook by drawing on the example of the 2019 European Parliament election. We introduce a theoretical model of political Facebook marketing and compare the paid media activity (sponsored posts, ads) of 186 parties to their owned media (posts) and earned media (user reactions, comments, shares). Our results concerning cros…
Topics to talk about. The effects of political topics and issue ownership on user engagement with politicians’ Facebook posts during the 2018 Hungarian general election
This study investigates the political topics that triggered user engagement on candidates’ Facebook pages during the 2018 Hungarian general election campaign on a full dataset of politicians’ communication by using automated content analysis approaches. We have limited knowledge on what topics spread well on Facebook. This study aims to fill this gap by investigating the engagement-triggering effects of prominent topics of the 2018 Hungarian elec…
Influenced by Peers
The study examines the role and impact of Facebook as a central political information source within today's high-choice information environment among university students. It assumes that the growing role of Facebook as a political information source means the return of the two-step flow of information model: political views and experiences of the less interested majority are largely shaped by the communication of the fewer politically interested …
Strikingly similar
Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analysing the 2019 European Parliament campaign, this study seeks to determine the distinct characteristics of a populist visual communication style and its…
Out-of-Place Content
Filtering strategies enable social media users to remove undesired content from their feeds, potentially creating homophilic environments. Although previous studies have addressed the individual-level factors and content features that influence these decisions, few have solely focused on users' perceptions. Accordingly, this study applies social exchange theory to understand how users socially construct the process of unfriending. Based on 30 in-…
Go viral on the Facebook! Interactions between candidates and followers on Facebook during the Hungarian general election campaign of 2014
The study addresses the question of what type of political content can trigger reactions from electoral candidates’ followers on Facebook. Citizens’ reactivity is increasingly important in contemporary political communication. The politicians’ posts can reach the wider public through the citizens’ public reactions. While we have extended knowledge about mass media reactivity, citizens’ political reactivity on social media is highly underexplored.…
Influenced by Peers
The study examines the role and impact of Facebook as a central political information source within today's high-choice information environment among university students. It assumes that the growing role of Facebook as a political information source means the return of the two-step flow of information model: political views and experiences of the less interested majority are largely shaped by the communication of the fewer politically interested …
Topics to talk about. The effects of political topics and issue ownership on user engagement with politicians’ Facebook posts during the 2018 Hungarian general election
This study investigates the political topics that triggered user engagement on candidates’ Facebook pages during the 2018 Hungarian general election campaign on a full dataset of politicians’ communication by using automated content analysis approaches. We have limited knowledge on what topics spread well on Facebook. This study aims to fill this gap by investigating the engagement-triggering effects of prominent topics of the 2018 Hungarian elec…
Out-of-Place Content
Filtering strategies enable social media users to remove undesired content from their feeds, potentially creating homophilic environments. Although previous studies have addressed the individual-level factors and content features that influence these decisions, few have solely focused on users' perceptions. Accordingly, this study applies social exchange theory to understand how users socially construct the process of unfriending. Based on 30 in-…
Strikingly similar
Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analysing the 2019 European Parliament campaign, this study seeks to determine the distinct characteristics of a populist visual communication style and its…
In varietate concordia?! Political parties’ digital political marketing in the 2019 European Parliament election campaign
This article provides the first comprehensive analysis of how parties across 28 countries use digital political marketing on Facebook by drawing on the example of the 2019 European Parliament election. We introduce a theoretical model of political Facebook marketing and compare the paid media activity (sponsored posts, ads) of 186 parties to their owned media (posts) and earned media (user reactions, comments, shares). Our results concerning cros…
Populism in Context. A Cross-Country Investigation of the Facebook Usage of Populist Appeals During the 2019 European Parliament Elections
Recent scholarship demonstrated that Facebook is a convenient space for populist political communication as its unmediated and viral nature make populist appeals highly efficient in voters’ mobilization (Engesser et al., 2017). However, less attention has been paid to the way these populist messages appear on political actors’ communication, and what post- and page-level factors they are associated with. We investigate these questions in the cont…
Go negative to be on the safe side! A 10-country investigation of the link between journalists’ negative framing and political actors’ strategic communication
This paper examines which types of political communication strategies are more likely to be negatively framed by journalists. For political actors, the risk of negative framing is significant: while their statements may reach readers, journalists’ negative interpretations can alter the intended context and meaning. To explore the message-related factors influencing journalists’ negative framing, we analyze data from the second wave of the Compara…
False sense of security and a flurry of misplaced trust
In this research, we highlight the fundamental forces that shape the dynamics of trust in the digital society by examining how platform-specific and platform-mediated trust is constructed on Facebook. We define three potential pillars of trust considerations on which user trust in and on the platform may rest: (1) self-confidence in recognizing and hedging platform-related risks, (2) trust in the platform’s self-regulatory capacity, and (3) gover…
Political science (8 works) · Social Media and Politics (8 works) · Computer Science (7 works) · Law (7 works) · Public relations (7 works) · Sociology (7 works) · Politics (6 works) · Internet privacy (5 works) · Media Studies and Communication (5 works) · Media studies (4 works)