Wen-Kuo Chen

Biographic Data

ID3937326
NAMEWen-Kuo Chen
GIVEN NAMESWen-Kuo
FAMILY NAMEChen
SIGNATURECHEN W
AFFILIATIONSChaoyang University of Technology
ORCID0000-0002-0768-5052
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS2
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2023
H-INDEX1

  • How does electronic word of mouth on Instagram affect travel behaviour in Indonesia

    Open AccessPantas H Silaban, Wen-Kuo Chen et al.ARTICLECogent Social Sciences2023

    Today, electronic word-of-mouth (eWOM) is considered one of tourism businesses’ most effective forms of communication. Using eWOM on social media as an alternative decision aid can benefit consumers. This study examines the information adoption model to determine how consumers adopt eWOM on Instagram, and the subsequent influence on their travel behaviour. This study identifies the need for information as a predictor of information usefulness, co…

  • Internal corporate social responsibility and customer-oriented organizational citizenship behavior

    Au Due Tang, Luu Trong Tuan et al.ARTICLEJournal of Sustainable Tourism2023Cited by: 2References: 6

    Drawing on social exchange theory, this study examines the relationship between internal corporate social responsibility (CSR) and hospitality employees' customer-oriented organizational citizenship behavior (CO-OCB). The role of three distinct aspects (work, family, and life aspects) function as parallel mediating mechanisms, with organizational tenure as a moderator. The sample consisted of 156 flight attendants working in airlines based in Asi…

  • How Travel Vlogs on YouTube Influence Consumer Behavior

    Open AccessPantas H Silaban, Wen-Kuo Chen et al.ARTICLEHuman Behavior and Emerging…2022

    YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have become increasingly popular since they are highly influential in influencing travel behavior. Similarly, YouTube travel vlogs are highly engaging and provide consumers with destination experiences. This study determines how consumer behavior expressed through emerging technologies, such as travel vlogs on YouTub…

  • Understanding How Product Reviews on YouTube Affect Consumers’ Purchase Behaviors in Indonesia

    Open AccessTsun-Yu Huang, Wen-Kuo Chen et al.ARTICLEHuman Behavior and Emerging…2022

    Product reviews on YouTube have become highly beneficial to consumers’ decision-making, as they can help consumers judge and experience products before making purchases. Consequently, scholars and managers must understand consumer behaviors regarding product reviews and identify factors influencing consumers’ purchasing decisions. A novel contribution of the study is the introduction of a model based on the stimulus-organism-response paradigm tha…

  • Investigating Configurations of Internal Corporate Social Responsibility for Work–Family Spillover

    Open AccessWen-Kuo Chen, Tsun-Yu Huang et al.ARTICLESocial Sciences2022References: 5

    Corporate social responsibility (CSR) and work–family interface have attracted considerable scientific interest; however, their relationship has not been considered yet. Drawing on the conservation of resources (COR) theory, this study fills this gap by examining the relationship between internal CSR and work to family spillover. While most previous CSR studies widely examined the net effect of a single CSR dimension, this study discovers configu…