Marcello De Rosa
Biographic Data
| ID | 3938642 |
|---|---|
| NAME | Marcello De Rosa |
| GIVEN NAMES | Marcello |
| FAMILY NAME | De Rosa |
| SIGNATURE | DE ROSA M |
| AFFILIATIONS | Università degli studi di Cassino e del Lazio Meridionale |
| ORCID | 0000-0002-5053-6861 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Consumer preferences for sustainability labels on Mediterranean fruits and vegetables in short food supply chains: Environmental vs socioeconomic dimensions
Purpose This study examines consumer preferences for sustainability certifications and labels on fruit and vegetables within short food supply chains in Mediterranean countries. It uniquely contributes by distinguishing between environmental and socioeconomic dimensions of sustainability while assessing how these dimensions influence consumer perceptions and willingness to pay. The study identifies the specific types of information consumers seek…
Technological innovation in fisheries and aquaculture: What are the “discourses” of the Italian policy network
This paper aims to explore the point of view of experts of the Italian policy network of the fisheries and aquaculture sectors on technological innovation. This type of research is still very recent and unexplored, and it is important to stress that most studies have been conducted to primarily analyze the point of view of producers. Over the past decades, there has been a growing recognition that the adoption of new technological innovation in t…
Value seeking, health-conscious or sustainability-concerned? Profiling fruit and vegetable consumers in Euro-Mediterranean countries
Purpose The aim of this study was to investigate consumer preferences and profile their food-related lifestyles, as well as to identify consumer groups with similar attitudes/behaviours in the Euro-Mediterranean fruit and vegetable market. Design/methodology/approach A structured questionnaire was designed drawing from the food related lifestyles instrument and including other factors relevant to fruit and vegetable consumer preferences. The data…
Contextualising digitalisation through ambidexterity and new territorial proximities
“Ambidexterity”: Trump card for farm's innovativeness and competitiveness
Purpose The paper aims to analyze the relevance of networking and social capital in promoting the adoption of sustainable innovation, then reinforcing trajectories of multifunctional agriculture. It puts forwards a systemic perspective by focusing on agricultural knowledge and innovation systems. More precisely, we share the idea of “micro agricultural knowledge and innovation systems”, by addressing ambidexterity as engine for boosting sustainab…
Digitalization of agriculture: A way to solve the food problem or a trolley dilemma
Évolution des systèmes ruraux et cohérence des dynamiques territoriales de la connaissance
L’objectif de l’article est d’analyser la « cohérence » des systèmes de transmission de la connaissance dans les territoires ruraux. Plus précisément, notre travail examine la « cohérence » des Dynamiques Territoriales de la Connaissance Rurale (DTCR), à travers l’étude des services de vulgarisation agricole dans les territoires ruraux. Nous émettons l’hypothèse que les trajectoires de développement rural répondent aux différents besoins de la co…
Knowledge transfer and innovation adoption in women farmers
Purpose The study aims to analyse patterns of innovation adoption among Italian female-owned farms, by evaluating the impact of innovation support services and entrepreneurial orientation on innovation adoption. Design/methodology/approach To explore both the entrepreneurial identity of women farmers and the role of innovation support services in boosting innovation, a questionnaire was administered to a sample of Italian women farmers. A multiva…
Adoption of precision farming tools: A context-related analysis
Everybody does it, or how illegality is socially constructed in a southern Italian food network
Market and State-supported Sustainability: A Tale of Two Rural Communities in Iowa and Italy
The aim of the article is to compare, using surveys, interviews and participant observation, long-term development strategies in two rural communities, one in Iowa (Amana Colonies) and the other in southern Italy (Val Comino). The Amana Colonies have chosen a market model whereas the Val Comino uses a model supported with funds from the European Community. Both strategies prioritise local ability to co-ordinate actions across geographical and ins…
L'adoption des politiques pour le développement agricole et rural dans les systèmes territoriaux italiens
L’évolution récente de la politique agricole communautaire et l’affirmation de la politique de développement rural ont déplacé le centre de la stratégie de soutien du premier au deuxième pilier. L’agriculteur doit prendre des décisions stratégiques pour avoir accès à un éventail de possibilités qui lui permettent de développer son entreprise. Cependant, elle n’a pas toujours accès à ces possibilités. Ce travail vise à analyser l’adoption des poli…
Digitalization of agriculture: A way to solve the food problem or a trolley dilemma
Adoption of precision farming tools: A context-related analysis
Everybody does it, or how illegality is socially constructed in a southern Italian food network
Évolution des systèmes ruraux et cohérence des dynamiques territoriales de la connaissance
L’objectif de l’article est d’analyser la « cohérence » des systèmes de transmission de la connaissance dans les territoires ruraux. Plus précisément, notre travail examine la « cohérence » des Dynamiques Territoriales de la Connaissance Rurale (DTCR), à travers l’étude des services de vulgarisation agricole dans les territoires ruraux. Nous émettons l’hypothèse que les trajectoires de développement rural répondent aux différents besoins de la co…
Market and State-supported Sustainability: A Tale of Two Rural Communities in Iowa and Italy
The aim of the article is to compare, using surveys, interviews and participant observation, long-term development strategies in two rural communities, one in Iowa (Amana Colonies) and the other in southern Italy (Val Comino). The Amana Colonies have chosen a market model whereas the Val Comino uses a model supported with funds from the European Community. Both strategies prioritise local ability to co-ordinate actions across geographical and ins…
L'adoption des politiques pour le développement agricole et rural dans les systèmes territoriaux italiens
L’évolution récente de la politique agricole communautaire et l’affirmation de la politique de développement rural ont déplacé le centre de la stratégie de soutien du premier au deuxième pilier. L’agriculteur doit prendre des décisions stratégiques pour avoir accès à un éventail de possibilités qui lui permettent de développer son entreprise. Cependant, elle n’a pas toujours accès à ces possibilités. Ce travail vise à analyser l’adoption des poli…
Market and State-supported Sustainability: A Tale of Two Rural Communities in Iowa and Italy
The aim of the article is to compare, using surveys, interviews and participant observation, long-term development strategies in two rural communities, one in Iowa (Amana Colonies) and the other in southern Italy (Val Comino). The Amana Colonies have chosen a market model whereas the Val Comino uses a model supported with funds from the European Community. Both strategies prioritise local ability to co-ordinate actions across geographical and ins…
Everybody does it, or how illegality is socially constructed in a southern Italian food network
Knowledge transfer and innovation adoption in women farmers
Purpose The study aims to analyse patterns of innovation adoption among Italian female-owned farms, by evaluating the impact of innovation support services and entrepreneurial orientation on innovation adoption. Design/methodology/approach To explore both the entrepreneurial identity of women farmers and the role of innovation support services in boosting innovation, a questionnaire was administered to a sample of Italian women farmers. A multiva…
Adoption of precision farming tools: A context-related analysis
Digitalization of agriculture: A way to solve the food problem or a trolley dilemma
Évolution des systèmes ruraux et cohérence des dynamiques territoriales de la connaissance
L’objectif de l’article est d’analyser la « cohérence » des systèmes de transmission de la connaissance dans les territoires ruraux. Plus précisément, notre travail examine la « cohérence » des Dynamiques Territoriales de la Connaissance Rurale (DTCR), à travers l’étude des services de vulgarisation agricole dans les territoires ruraux. Nous émettons l’hypothèse que les trajectoires de développement rural répondent aux différents besoins de la co…
“Ambidexterity”: Trump card for farm's innovativeness and competitiveness
Purpose The paper aims to analyze the relevance of networking and social capital in promoting the adoption of sustainable innovation, then reinforcing trajectories of multifunctional agriculture. It puts forwards a systemic perspective by focusing on agricultural knowledge and innovation systems. More precisely, we share the idea of “micro agricultural knowledge and innovation systems”, by addressing ambidexterity as engine for boosting sustainab…
Technological innovation in fisheries and aquaculture: What are the “discourses” of the Italian policy network
This paper aims to explore the point of view of experts of the Italian policy network of the fisheries and aquaculture sectors on technological innovation. This type of research is still very recent and unexplored, and it is important to stress that most studies have been conducted to primarily analyze the point of view of producers. Over the past decades, there has been a growing recognition that the adoption of new technological innovation in t…
Value seeking, health-conscious or sustainability-concerned? Profiling fruit and vegetable consumers in Euro-Mediterranean countries
Purpose The aim of this study was to investigate consumer preferences and profile their food-related lifestyles, as well as to identify consumer groups with similar attitudes/behaviours in the Euro-Mediterranean fruit and vegetable market. Design/methodology/approach A structured questionnaire was designed drawing from the food related lifestyles instrument and including other factors relevant to fruit and vegetable consumer preferences. The data…
Contextualising digitalisation through ambidexterity and new territorial proximities
Consumer preferences for sustainability labels on Mediterranean fruits and vegetables in short food supply chains: Environmental vs socioeconomic dimensions
Purpose This study examines consumer preferences for sustainability certifications and labels on fruit and vegetables within short food supply chains in Mediterranean countries. It uniquely contributes by distinguishing between environmental and socioeconomic dimensions of sustainability while assessing how these dimensions influence consumer perceptions and willingness to pay. The study identifies the specific types of information consumers seek…
Business (9 works) · Economics (6 works) · Political science (5 works) · Computer Science (4 works) · Knowledge management (4 works) · Marketing (4 works) · Geography (3 works) · Marketing (3 works) · Originality (3 works) · Rural development and sustainability (3 works)