Donald Roberts
Biographic Data
| ID | 3946137 |
|---|---|
| NAME | Donald Roberts |
| GIVEN NAMES | Donald |
| FAMILY NAME | Roberts |
| SIGNATURE | ROBERTS D |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1980 |
| LATEST PUBLICATION YEAR | 1991 |
| H-INDEX | 1 |
Young Minds and Marketplace Values
This paper reviews research on young children's responses to television commercials in the context of the history of attempts to regulate television advertising directed to children. Concern with regulation emerged in the 1960s, when children were recognized as a market in their own right. The few available and relevant empirical studies played a clear role in shaping early Federal Communications Commission (1974) policy. Subsequent research demo…
Television and Human Behavior
Television and Human Behavior
Young Minds and Marketplace Values
This paper reviews research on young children's responses to television commercials in the context of the history of attempts to regulate television advertising directed to children. Concern with regulation emerged in the 1960s, when children were recognized as a market in their own right. The few available and relevant empirical studies played a clear role in shaping early Federal Communications Commission (1974) policy. Subsequent research demo…
Television and Human Behavior
Television and Human Behavior
Young Minds and Marketplace Values
This paper reviews research on young children's responses to television commercials in the context of the history of attempts to regulate television advertising directed to children. Concern with regulation emerged in the 1960s, when children were recognized as a market in their own right. The few available and relevant empirical studies played a clear role in shaping early Federal Communications Commission (1974) policy. Subsequent research demo…
Media Studies and Communication (3 works) · Psychology (3 works) · Advertising (1 works) · Business (1 works) · Commission (1 works) · Context (archaeology (1 works) · Law (1 works) · Law (1 works) · Media Influence and Health (1 works) · Media Influence and Politics (1 works)