Ron Schleifer
Biographic Data
| ID | 3947189 |
|---|---|
| NAME | Ron Schleifer |
| GIVEN NAMES | Ron |
| FAMILY NAME | Schleifer |
| SIGNATURE | SCHLEIFER R |
| AFFILIATIONS | Ariel University |
| ORCID | 0000-0002-7394-8340 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 12 |
| WORKS AS AUTHOR | 18 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Déjà Vu? Iranian PSYOP Against Israel in the 2025 Conflict
Personal ties as force multipliers in psychological warfare
This study analyses psychological operations (PSYOP) of Hamas after 7 October 2023, attack on Israel, focusing on their impact on the Israeli Defence Forces (IDF). Using the Effects-Based Psychological Operations Framework, the research evaluated Hamas’s objectives and methods using PSYOP materials and interviews with IDF personnel. The findings revealed that Hamas aimed to instil fear and weaken morale, but their atrocities galvanised Israeli de…
The psychological warfare of Israel and Hezbollah during the final decade of the IDF’s stay in Lebanon (1990–2000)
The Ethics of Psychological Warfare – Lessons from Israel
The start of the twenty-first century saw many changes in the way war was being conducted. Alongside war at sea, in the air, and on land, there is now psychological warfare (referred to as psywar), which has proven to be an extremely powerful military dimension. The power of psychological warfare is a result of the revolution in information and communication in the first years of the current century: the Internet, instant global communications, s…
The 2018-19 Gaza Fence clashes
This article examines the violent clashes between Hamas and Israel along the Gaza Fence (30 March 2018–27 December 2019) from a psychological operations (PSYOP) perspective. It shows how Hamas managed, through a skilful combination of mass riots, media manipulation, and quick adaptation to changing circumstances to subvert the strategic priorities of the Israel Defence Forces (IDF), wear down Israeli morale, and erode Israel’s sovereignty in its …
The three ages of modern Western special operations forces
Troops with special skills have typically played strategic and tactical roles as valuable components of conventional military organizations. The start of World War II marked a change, wherein special forces (SF, as they were referred to in Britain, and special operational forces [SOF] in the United States) were separated and played roles distinct from conventional military forces. Recently, Finlan (2019) advanced the notion that since the start o…
Leaders, politics, and media policy
The Russian media frequently wrote about Israeli Prime Minister Benjamin Netanyahu (1996–99, 2009–21), analysing his role in Middle Eastern affairs, especially with regard to Palestinian-Israeli relations, the Syrian civil war, and the Iranian nuclear programme. Examining Netanyahu’s image in the Russian press is crucial not only for understanding the political priorities of twenty-first-century Russian media but also for investigating Moscow’s r…
Playing with Information
This article examines how the modern Russian press covers the Israeli‐Palestinian conflict, both historically and currently. Since print media are some of the most popular sources of information in Russia, such analysis helps us understand the media's priorities in presenting the conflict to Russian society. The article focuses on the inherently manipulative, albeit hidden, essence and layout of this material, which increases the likelihood of in…
The Iranian nuclear challenge as reflected in the Russian media
The Middle East is one of the ‘unreliable links’ in the international security system. This became apparent once Iran began developing its nuclear program decades ago, and in recent years, the program has reinforced the challenges to international security. The steps taken by the UN and the International Atomic Energy Agency (IAEA) as well as US sanctions have not yet achieved positive results. Although Russia formally supported these sanctions, …
The Russian Media as a Promoter of Manipulative Approaches
The content of mass information in any society is closely linked to the patterns of its political development. A typical example of this concerns the modern Russian media, which have been influenced particularly by their embeddedness with the authorities. Indeed, the Russian media have served as the mouthpiece of the country’s political leaders, and this fact has left a significant imprint on media coverage. To understand the symbiotic relationsh…
Comparing the image of the Arab in the Palmah generation literature to the enemy image in Soviet literature
This article compares the image of the Arab in Israeli literature to the image of the enemy in Soviet literature. Focusing mainly on texts that describe the 1948 War of Independence written by Israeli authors of the so-called Palmah generation, it evaluates literary canons and their structures, namely the characters and plots. It finds a rare case of contact without influence whereby the massive presence of translated Russian works in Israeli cul…
The use of sport in the Arab–Israeli conflict
This article explores the use of sport in the formation of an Israeli cultural (multi-ethnic) identity and its historical and contemporary place in the Palestinian–Israeli conflict. The power of sporting events lies in the fact that the teams represent for their fans an ideology beyond the game itself. Supporting a sports team is a primary form of identity for many people. Highly salient sporting events, which are supercharged with emotion and ga…
The Palestinian/Arab Strategy to Take Over Campuses in the West - Preliminary Findings
The article examines the Palestinian/Arab two-step strategy in taking over the Middle East discourse on Western (mainly American and British) campuses in the past five decades. During this period, the main theme became “the occupied Palestinian territories” or “The Occupation.” The real objective, though, was and is the de-legitimization of the idea of Jewish statehood. The methodology is based on 150 interviews with Jewish activists who studied …
Psychological Warfare in the Arab-Israeli Conflict
The first study to examine psychological warfare in the context of the Arab-Israeli conflict, this book presents a rational analysis of the Arab and Israeli struggles to gain the world's sympathy and
Propaganda, PSYOP, and Political Marketing
There is really no significant difference between the various forms of mass persuasion methods, though the terminology used may vary. Analyzing basic elements of political marketing and psychological operations (PSYOP)—beyond the basics of audience/message/channel—shows a similarity of techniques and procedures. An analysis of the PSYOP campaign of the Islamic organization Hamas against Israel in the past decade demonstrates that there is a strik…
Who Will Guard the Guardians? Introduction to the Special Issue on the Intellectuals and Terror
Psyoping Hezbollah
The 2006 War between Israel and Hezbollah had a significant component of PSYOP. For the first time in its military history Israel deployed PSYOP as an inseparable part of its military operations. The performance of the PSYOP unit was less than satisfactory due to organizational factors and the general conduct of the war itself. This article analyzes the goals, the themes, and the delivery channels used throughout the PSYOP campaign. An attempt is…
Psychological Operations
How could a few hundred guerrillas force their will on a regional power? The struggle of Hezbollah against Israel is a striking case study of applying psychological warfare techniques, which can provide an explanation to the above question as well as to similar conflicts against radical Islam. The article outlines the structure of a PSYOP plan adopted by Hezbollah, details their messages to the selected target audiences, means of their delivery, …
Psychological Operations
How could a few hundred guerrillas force their will on a regional power? The struggle of Hezbollah against Israel is a striking case study of applying psychological warfare techniques, which can provide an explanation to the above question as well as to similar conflicts against radical Islam. The article outlines the structure of a PSYOP plan adopted by Hezbollah, details their messages to the selected target audiences, means of their delivery, …
Psyoping Hezbollah
The 2006 War between Israel and Hezbollah had a significant component of PSYOP. For the first time in its military history Israel deployed PSYOP as an inseparable part of its military operations. The performance of the PSYOP unit was less than satisfactory due to organizational factors and the general conduct of the war itself. This article analyzes the goals, the themes, and the delivery channels used throughout the PSYOP campaign. An attempt is…
The Russian Media as a Promoter of Manipulative Approaches
The content of mass information in any society is closely linked to the patterns of its political development. A typical example of this concerns the modern Russian media, which have been influenced particularly by their embeddedness with the authorities. Indeed, the Russian media have served as the mouthpiece of the country’s political leaders, and this fact has left a significant imprint on media coverage. To understand the symbiotic relationsh…
The Palestinian/Arab Strategy to Take Over Campuses in the West - Preliminary Findings
The article examines the Palestinian/Arab two-step strategy in taking over the Middle East discourse on Western (mainly American and British) campuses in the past five decades. During this period, the main theme became “the occupied Palestinian territories” or “The Occupation.” The real objective, though, was and is the de-legitimization of the idea of Jewish statehood. The methodology is based on 150 interviews with Jewish activists who studied …
Propaganda, PSYOP, and Political Marketing
There is really no significant difference between the various forms of mass persuasion methods, though the terminology used may vary. Analyzing basic elements of political marketing and psychological operations (PSYOP)—beyond the basics of audience/message/channel—shows a similarity of techniques and procedures. An analysis of the PSYOP campaign of the Islamic organization Hamas against Israel in the past decade demonstrates that there is a strik…
Psychological Operations
How could a few hundred guerrillas force their will on a regional power? The struggle of Hezbollah against Israel is a striking case study of applying psychological warfare techniques, which can provide an explanation to the above question as well as to similar conflicts against radical Islam. The article outlines the structure of a PSYOP plan adopted by Hezbollah, details their messages to the selected target audiences, means of their delivery, …
Psyoping Hezbollah
The 2006 War between Israel and Hezbollah had a significant component of PSYOP. For the first time in its military history Israel deployed PSYOP as an inseparable part of its military operations. The performance of the PSYOP unit was less than satisfactory due to organizational factors and the general conduct of the war itself. This article analyzes the goals, the themes, and the delivery channels used throughout the PSYOP campaign. An attempt is…
Who Will Guard the Guardians? Introduction to the Special Issue on the Intellectuals and Terror
Psychological Warfare in the Arab-Israeli Conflict
The first study to examine psychological warfare in the context of the Arab-Israeli conflict, this book presents a rational analysis of the Arab and Israeli struggles to gain the world's sympathy and
Propaganda, PSYOP, and Political Marketing
There is really no significant difference between the various forms of mass persuasion methods, though the terminology used may vary. Analyzing basic elements of political marketing and psychological operations (PSYOP)—beyond the basics of audience/message/channel—shows a similarity of techniques and procedures. An analysis of the PSYOP campaign of the Islamic organization Hamas against Israel in the past decade demonstrates that there is a strik…
The Palestinian/Arab Strategy to Take Over Campuses in the West - Preliminary Findings
The article examines the Palestinian/Arab two-step strategy in taking over the Middle East discourse on Western (mainly American and British) campuses in the past five decades. During this period, the main theme became “the occupied Palestinian territories” or “The Occupation.” The real objective, though, was and is the de-legitimization of the idea of Jewish statehood. The methodology is based on 150 interviews with Jewish activists who studied …
The use of sport in the Arab–Israeli conflict
This article explores the use of sport in the formation of an Israeli cultural (multi-ethnic) identity and its historical and contemporary place in the Palestinian–Israeli conflict. The power of sporting events lies in the fact that the teams represent for their fans an ideology beyond the game itself. Supporting a sports team is a primary form of identity for many people. Highly salient sporting events, which are supercharged with emotion and ga…
The Russian Media as a Promoter of Manipulative Approaches
The content of mass information in any society is closely linked to the patterns of its political development. A typical example of this concerns the modern Russian media, which have been influenced particularly by their embeddedness with the authorities. Indeed, the Russian media have served as the mouthpiece of the country’s political leaders, and this fact has left a significant imprint on media coverage. To understand the symbiotic relationsh…
Comparing the image of the Arab in the Palmah generation literature to the enemy image in Soviet literature
This article compares the image of the Arab in Israeli literature to the image of the enemy in Soviet literature. Focusing mainly on texts that describe the 1948 War of Independence written by Israeli authors of the so-called Palmah generation, it evaluates literary canons and their structures, namely the characters and plots. It finds a rare case of contact without influence whereby the massive presence of translated Russian works in Israeli cul…
The Iranian nuclear challenge as reflected in the Russian media
The Middle East is one of the ‘unreliable links’ in the international security system. This became apparent once Iran began developing its nuclear program decades ago, and in recent years, the program has reinforced the challenges to international security. The steps taken by the UN and the International Atomic Energy Agency (IAEA) as well as US sanctions have not yet achieved positive results. Although Russia formally supported these sanctions, …
Leaders, politics, and media policy
The Russian media frequently wrote about Israeli Prime Minister Benjamin Netanyahu (1996–99, 2009–21), analysing his role in Middle Eastern affairs, especially with regard to Palestinian-Israeli relations, the Syrian civil war, and the Iranian nuclear programme. Examining Netanyahu’s image in the Russian press is crucial not only for understanding the political priorities of twenty-first-century Russian media but also for investigating Moscow’s r…
Playing with Information
This article examines how the modern Russian press covers the Israeli‐Palestinian conflict, both historically and currently. Since print media are some of the most popular sources of information in Russia, such analysis helps us understand the media's priorities in presenting the conflict to Russian society. The article focuses on the inherently manipulative, albeit hidden, essence and layout of this material, which increases the likelihood of in…
The 2018-19 Gaza Fence clashes
This article examines the violent clashes between Hamas and Israel along the Gaza Fence (30 March 2018–27 December 2019) from a psychological operations (PSYOP) perspective. It shows how Hamas managed, through a skilful combination of mass riots, media manipulation, and quick adaptation to changing circumstances to subvert the strategic priorities of the Israel Defence Forces (IDF), wear down Israeli morale, and erode Israel’s sovereignty in its …
The three ages of modern Western special operations forces
Troops with special skills have typically played strategic and tactical roles as valuable components of conventional military organizations. The start of World War II marked a change, wherein special forces (SF, as they were referred to in Britain, and special operational forces [SOF] in the United States) were separated and played roles distinct from conventional military forces. Recently, Finlan (2019) advanced the notion that since the start o…
The Ethics of Psychological Warfare – Lessons from Israel
The start of the twenty-first century saw many changes in the way war was being conducted. Alongside war at sea, in the air, and on land, there is now psychological warfare (referred to as psywar), which has proven to be an extremely powerful military dimension. The power of psychological warfare is a result of the revolution in information and communication in the first years of the current century: the Internet, instant global communications, s…
The psychological warfare of Israel and Hezbollah during the final decade of the IDF’s stay in Lebanon (1990–2000)
Déjà Vu? Iranian PSYOP Against Israel in the 2025 Conflict
Personal ties as force multipliers in psychological warfare
This study analyses psychological operations (PSYOP) of Hamas after 7 October 2023, attack on Israel, focusing on their impact on the Israeli Defence Forces (IDF). Using the Effects-Based Psychological Operations Framework, the research evaluated Hamas’s objectives and methods using PSYOP materials and interviews with IDF personnel. The findings revealed that Hamas aimed to instil fear and weaken morale, but their atrocities galvanised Israeli de…
Political science (14 works) · Law (13 works) · Law (11 works) · Politics (10 works) · Sociology (10 works) · History (8 works) · Jewish and Middle Eastern Studies (7 works) · Political economy (7 works) · Terrorism, Counterterrorism, and Political Violence (7 works) · Computer Science (6 works)