Xiaojun Fan
Biographic Data
| ID | 3984765 |
|---|---|
| NAME | Xiaojun Fan |
| GIVEN NAMES | Xiaojun |
| FAMILY NAME | Fan |
| SIGNATURE | FAN X |
| AFFILIATIONS | Shanghai University |
| ORCID | 0000-0003-0519-1726 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 47 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
When ethical luxury fits consumer stereotypes
Unpacking active participation and customer loyalty in metaverse retailing
Purpose Metaverse retailing (MR) aims to transform users from passive receivers to active participants, yet there is a lack of active participation and willingness to return among users. This study employs the means-end chain (MEC) and cognitive-affective system (CAS) theory to investigate a realization model that uncovers how MR scene attributes (i.e. design aesthetics and trialability) translate to downstream outcomes (i.e. active participation…
From virtual interaction to actual reservation
Examining the effects of presence and authenticity on Visitor's well-being in Cave VR museum
Although visitors' authentic experience is vital for the development of immersive museums, few studies explored its concept, antecedents, and consequences in the VR museum context. Especially, previous studies have contradictory findings on the causal relationship between presence and authenticity, and little attention focused on its impact on visitors' high-level positive psychological states, like well-being. Based on this, we conducted a mixed…
Warm or competent? The effect of host type on consumer booking intentions for online short-term rentals by destination type
The diversity of host types significantly influences consumers’ booking intentions for online short-term rentals. Online reviews provide objective and real-time information about host types, shaping consumer perceptions. This study examines how perceived host types affect booking intentions, moderated by destination types, and identifies perceived benefits as a mediating mechanism. Using a 2 (host type: warm vs. competent) × 2 (destination type: …
Revealing tourists’ appraisal process and consequences of unethical tourism incidents
Exposure to unethical tourism incidents tarnished the reputation of scenic areas surrounding the destination, leading to criticism and reduced tourist traffic. In this regard, understanding tourists’ appraisal process and the consequences of such incidents is the key to winning them back for merchants and managers. To provide an effective strategy, this paper synthesises Affective Event Theory (AET) and Attribution Theory (AT) to elucidate how to…
Optimizing advertising content based on online reviews
Advertising constitutes a significant component of marketing expenditures for companies annually. Consequently, optimizing advertising content and maximizing its effectiveness has become a pressing concern. Considering the usefulness of online reviews to understand consumers’ advertising demands, as well as their advantages such as low cost, processing time, and easy accessibility, Study 1 proposes an analysis method based on online reviews to su…
How to retain users in the metaverse
Hybrid machine learning and MCDM framework for consumer preference extraction and decision support in dynamic markets
Understanding the configurational causes of traveler's moral ambiguity in the sharing economy
Although the sharing economy in tourism has garnered much positive attention, perennial ethical gray areas have been ignored. Drawing upon the ecological systems theory, we investigate the influence of different systemic factors, classified as individual differences and environmental context, on the ethical behavior of travelers (i.e., reporting malfunctions in a bike‐sharing context and saving water/electricity in a peer‐to‐peer accommodation co…
Factors Affecting the Effectiveness of Cause-Related Marketing
Immersive technology
Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem
Purpose Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of discontinuous usage intention: control activities, short breaks and suspend usage intentions. Moreover, the moderating function of self-esteem in this process is examined. Design/methodology/approach The conceptual model includes role conflict, privacy concerns, social media fatig…
How online media synergy influences consumers’ purchase intention
Purpose The purpose of this paper is to examine the synergistic effects of online multimedia by categorizing it into online broadcast media (OBM) and online interactive media (OIM). Design/methodology/approach The authors used an online experiment method to manipulate the online message stimuli level (online media synergy and online single media repetition). Findings The results revealed that participants exposed to message stimuli of online medi…
Spatial–temporal distribution characteristics of industrial heritage protection and the influencing factors in a Chinese city
In this article, the temporal and spatial distribution of industrial heritage protection was presented, using the Tiexi old industrial district of Shenyang as a typical case. An explanatory framework was constructed to explain the selected process of industrial heritage. The findings indicate that the highly selective process and the temporal spatial transformation of industrial heritage have been driven by economic, cultural and institutional fa…
Rethinking authenticity in the implementation of China's heritage conservation
Authenticity is a constructive concept and the core principle for protection of cultural heritage, but it is also a controversial issue, along with its practice in different geographical and cultural contexts. Both the heritage management system and its authenticity principles are not indigenous, but were developed in western society and exported from western countries. As a result, conflicts arise with its implementation and therefore often lead…
Immersive technology
Rethinking authenticity in the implementation of China's heritage conservation
Authenticity is a constructive concept and the core principle for protection of cultural heritage, but it is also a controversial issue, along with its practice in different geographical and cultural contexts. Both the heritage management system and its authenticity principles are not indigenous, but were developed in western society and exported from western countries. As a result, conflicts arise with its implementation and therefore often lead…
Examining the effects of presence and authenticity on Visitor's well-being in Cave VR museum
Although visitors' authentic experience is vital for the development of immersive museums, few studies explored its concept, antecedents, and consequences in the VR museum context. Especially, previous studies have contradictory findings on the causal relationship between presence and authenticity, and little attention focused on its impact on visitors' high-level positive psychological states, like well-being. Based on this, we conducted a mixed…
Spatial–temporal distribution characteristics of industrial heritage protection and the influencing factors in a Chinese city
In this article, the temporal and spatial distribution of industrial heritage protection was presented, using the Tiexi old industrial district of Shenyang as a typical case. An explanatory framework was constructed to explain the selected process of industrial heritage. The findings indicate that the highly selective process and the temporal spatial transformation of industrial heritage have been driven by economic, cultural and institutional fa…
How online media synergy influences consumers’ purchase intention
Purpose The purpose of this paper is to examine the synergistic effects of online multimedia by categorizing it into online broadcast media (OBM) and online interactive media (OIM). Design/methodology/approach The authors used an online experiment method to manipulate the online message stimuli level (online media synergy and online single media repetition). Findings The results revealed that participants exposed to message stimuli of online medi…
Rethinking authenticity in the implementation of China's heritage conservation
Authenticity is a constructive concept and the core principle for protection of cultural heritage, but it is also a controversial issue, along with its practice in different geographical and cultural contexts. Both the heritage management system and its authenticity principles are not indigenous, but were developed in western society and exported from western countries. As a result, conflicts arise with its implementation and therefore often lead…
Spatial–temporal distribution characteristics of industrial heritage protection and the influencing factors in a Chinese city
In this article, the temporal and spatial distribution of industrial heritage protection was presented, using the Tiexi old industrial district of Shenyang as a typical case. An explanatory framework was constructed to explain the selected process of industrial heritage. The findings indicate that the highly selective process and the temporal spatial transformation of industrial heritage have been driven by economic, cultural and institutional fa…
How online media synergy influences consumers’ purchase intention
Purpose The purpose of this paper is to examine the synergistic effects of online multimedia by categorizing it into online broadcast media (OBM) and online interactive media (OIM). Design/methodology/approach The authors used an online experiment method to manipulate the online message stimuli level (online media synergy and online single media repetition). Findings The results revealed that participants exposed to message stimuli of online medi…
Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem
Purpose Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of discontinuous usage intention: control activities, short breaks and suspend usage intentions. Moreover, the moderating function of self-esteem in this process is examined. Design/methodology/approach The conceptual model includes role conflict, privacy concerns, social media fatig…
Factors Affecting the Effectiveness of Cause-Related Marketing
Immersive technology
Understanding the configurational causes of traveler's moral ambiguity in the sharing economy
Although the sharing economy in tourism has garnered much positive attention, perennial ethical gray areas have been ignored. Drawing upon the ecological systems theory, we investigate the influence of different systemic factors, classified as individual differences and environmental context, on the ethical behavior of travelers (i.e., reporting malfunctions in a bike‐sharing context and saving water/electricity in a peer‐to‐peer accommodation co…
Revealing tourists’ appraisal process and consequences of unethical tourism incidents
Exposure to unethical tourism incidents tarnished the reputation of scenic areas surrounding the destination, leading to criticism and reduced tourist traffic. In this regard, understanding tourists’ appraisal process and the consequences of such incidents is the key to winning them back for merchants and managers. To provide an effective strategy, this paper synthesises Affective Event Theory (AET) and Attribution Theory (AT) to elucidate how to…
Optimizing advertising content based on online reviews
Advertising constitutes a significant component of marketing expenditures for companies annually. Consequently, optimizing advertising content and maximizing its effectiveness has become a pressing concern. Considering the usefulness of online reviews to understand consumers’ advertising demands, as well as their advantages such as low cost, processing time, and easy accessibility, Study 1 proposes an analysis method based on online reviews to su…
How to retain users in the metaverse
Hybrid machine learning and MCDM framework for consumer preference extraction and decision support in dynamic markets
When ethical luxury fits consumer stereotypes
Unpacking active participation and customer loyalty in metaverse retailing
Purpose Metaverse retailing (MR) aims to transform users from passive receivers to active participants, yet there is a lack of active participation and willingness to return among users. This study employs the means-end chain (MEC) and cognitive-affective system (CAS) theory to investigate a realization model that uncovers how MR scene attributes (i.e. design aesthetics and trialability) translate to downstream outcomes (i.e. active participation…
From virtual interaction to actual reservation
Examining the effects of presence and authenticity on Visitor's well-being in Cave VR museum
Although visitors' authentic experience is vital for the development of immersive museums, few studies explored its concept, antecedents, and consequences in the VR museum context. Especially, previous studies have contradictory findings on the causal relationship between presence and authenticity, and little attention focused on its impact on visitors' high-level positive psychological states, like well-being. Based on this, we conducted a mixed…
Warm or competent? The effect of host type on consumer booking intentions for online short-term rentals by destination type
The diversity of host types significantly influences consumers’ booking intentions for online short-term rentals. Online reviews provide objective and real-time information about host types, shaping consumer perceptions. This study examines how perceived host types affect booking intentions, moderated by destination types, and identifies perceived benefits as a mediating mechanism. Using a 2 (host type: warm vs. competent) × 2 (destination type: …
Computer Science (7 works) · Digital Marketing and Social Media (6 works) · Business (5 works) · Diverse Aspects of Tourism Research (5 works) · Political science (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Economics (4 works) · Psychology (4 works) · Tourism (4 works) · Virtual Reality Applications and Impacts (4 works)