Tsung-Hsien Tsai
Biographic Data
| ID | 3984830 |
|---|---|
| NAME | Tsung-Hsien Tsai |
| GIVEN NAMES | Tsung-Hsien |
| FAMILY NAME | Tsai |
| SIGNATURE | TSAI T |
| AFFILIATIONS | Department of Tourism Management, National Kinmen (Quemoy) University, Kinmen, Taiwan |
| ORCID | 0000-0003-0356-6053 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 9 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
An ex-ante evaluation of marketing policies to improve itinerary service
Tourism activities derived from specific themes are getting popular in the market; nevertheless, extant or novel service content in the itinerary is not always appreciated by tourists. This study aims to propose an analytic tool for evaluating prospective policies so that tourism operators can expect potential effects before official implementation. A stated-preference experiment is utilized to explore tourists’ responses given various scenarios.…
Tourist motivations in relation to a battlefield
To assess tourist motivations at the battlefield site on Kinmen Island of Taiwan, an empirical investigation was conducted. From a convenience sample, we collected 437 effective responses of respondents including domestic and international tourists with different cultural background in Kinmen. The structure of motivation was first examined via factor analysis. Then ANOVA analysis was applied to address the influence from demographic aspects such …
Tourist motivations in relation to a battlefield
To assess tourist motivations at the battlefield site on Kinmen Island of Taiwan, an empirical investigation was conducted. From a convenience sample, we collected 437 effective responses of respondents including domestic and international tourists with different cultural background in Kinmen. The structure of motivation was first examined via factor analysis. Then ANOVA analysis was applied to address the influence from demographic aspects such …
Tourist motivations in relation to a battlefield
To assess tourist motivations at the battlefield site on Kinmen Island of Taiwan, an empirical investigation was conducted. From a convenience sample, we collected 437 effective responses of respondents including domestic and international tourists with different cultural background in Kinmen. The structure of motivation was first examined via factor analysis. Then ANOVA analysis was applied to address the influence from demographic aspects such …
An ex-ante evaluation of marketing policies to improve itinerary service
Tourism activities derived from specific themes are getting popular in the market; nevertheless, extant or novel service content in the itinerary is not always appreciated by tourists. This study aims to propose an analytic tool for evaluating prospective policies so that tourism operators can expect potential effects before official implementation. A stated-preference experiment is utilized to explore tourists’ responses given various scenarios.…
Advertising (2 works) · Business (2 works) · Diverse Aspects of Tourism Research (2 works) · Marketing (2 works) · Tourism (2 works) · Battlefield (1 work) · Computer Science (1 work) · Context (archaeology (1 work) · Cruise Tourism Development and Management (1 work) · Customer Service Quality and Loyalty (1 work)