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Wyn Morris

Biographic Data

ID3984884
NAMEWyn Morris
GIVEN NAMESWyn
FAMILY NAMEMorris
SIGNATUREMORRIS W
AFFILIATIONSAberystwyth University
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS5
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Investigating robot acceptance in UK agriculture

    Open Access•Jack H Grant, Zhuoling Huang et al.•ARTICLE•Journal of Rural Studies•2026•References: 51

    The adoption of robotic technology by the United Kingdom's (UK) agricultural industry offers a potential solution to the persistent labour shortages within the sector. This study investigates robot acceptance in UK agriculture, examining the individual, organisational, and contextual factors impacting levels of acceptance. A comprehensive mixed-methods survey, adapted from previous studies on robot acceptance at work (RAW), was administered to me…

  • Artificial Intelligence (AI) in rural business

    Open Access•David Dowell, Robert Bowen et al.•ARTICLE•Journal of Rural Studies•2026•References: 51

    This paper investigates drivers of Artificial Intelligence (AI) adoption, specifically in rural small and medium-sized enterprises (SMEs). Research on AI has gained traction in recent times, however, remains an area in need of further investigation, notably the adoption of AI by SMEs, and particularly among rural SMEs. The focus on SMEs is important as they account for the majority of businesses worldwide, playing an important role in job creatio…

  • Y Wladfa Gymreig

    Carl Iain Cater, Katja Poguntke et al.•ARTICLE•Tourism Geographies•2019•Cited by: 5•References: 51

    Diasporic tourism is acknowledged as a powerful force in travel, but there has been more focus to date on inbound forms. Significant outbound Welsh diasporic tourism takes place to the colony known as Y Wladfa Gymreig in Argentinean Patagonia, founded in 1865. The Welsh Patagonian example is interesting because it is a settlement-based phenomenon, which has had less academic focus than those centred on 'homecoming'. Travelling to a place of dispe…

  • Y Wladfa Gymreig

    Carl Iain Cater, Katja Poguntke et al.•ARTICLE•Tourism Geographies•2019•Cited by: 5•References: 51

    Diasporic tourism is acknowledged as a powerful force in travel, but there has been more focus to date on inbound forms. Significant outbound Welsh diasporic tourism takes place to the colony known as Y Wladfa Gymreig in Argentinean Patagonia, founded in 1865. The Welsh Patagonian example is interesting because it is a settlement-based phenomenon, which has had less academic focus than those centred on 'homecoming'. Travelling to a place of dispe…

  • Y Wladfa Gymreig

    Carl Iain Cater, Katja Poguntke et al.•ARTICLE•Tourism Geographies•2019•Cited by: 5•References: 51

    Diasporic tourism is acknowledged as a powerful force in travel, but there has been more focus to date on inbound forms. Significant outbound Welsh diasporic tourism takes place to the colony known as Y Wladfa Gymreig in Argentinean Patagonia, founded in 1865. The Welsh Patagonian example is interesting because it is a settlement-based phenomenon, which has had less academic focus than those centred on 'homecoming'. Travelling to a place of dispe…

  • Investigating robot acceptance in UK agriculture

    Open Access•Jack H Grant, Zhuoling Huang et al.•ARTICLE•Journal of Rural Studies•2026•References: 51

    The adoption of robotic technology by the United Kingdom's (UK) agricultural industry offers a potential solution to the persistent labour shortages within the sector. This study investigates robot acceptance in UK agriculture, examining the individual, organisational, and contextual factors impacting levels of acceptance. A comprehensive mixed-methods survey, adapted from previous studies on robot acceptance at work (RAW), was administered to me…

  • Artificial Intelligence (AI) in rural business

    Open Access•David Dowell, Robert Bowen et al.•ARTICLE•Journal of Rural Studies•2026•References: 51

    This paper investigates drivers of Artificial Intelligence (AI) adoption, specifically in rural small and medium-sized enterprises (SMEs). Research on AI has gained traction in recent times, however, remains an area in need of further investigation, notably the adoption of AI by SMEs, and particularly among rural SMEs. The focus on SMEs is important as they account for the majority of businesses worldwide, playing an important role in job creatio…

Aesthetics (1 works) · Agriculture (1 works) · AI in Service Interactions (1 works) · Context (archaeology (1 works) · Digital Transformation in Industry (1 works) · Diverse Aspects of Tourism Research (1 works) · Facilitator (1 works) · Gender Studies (1 works) · Gender Studies (1 works) · Geography (1 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae