Lara Penco
Biographic Data
| ID | 3984893 |
|---|---|
| NAME | Lara Penco |
| GIVEN NAMES | Lara |
| FAMILY NAME | Penco |
| SIGNATURE | PENCO L |
| AFFILIATIONS | University of Genoa |
| ORCID | 0000-0001-7208-1936 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 17 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Balancing human and digital aspects in the retailers’ loyalty measurement
In the contemporary retail sector, characterized by high dynamism and frequent customer switching behaviors, customer loyalty represents a strategic cornerstone. The multidimensional nature of loyalty, fierce competition between alternative formats, and evolving company-customer interactions in digital and physical contexts are leading retailers to reassess their customer loyalty measurement strategies. In this evolving scenario, loyalty increasi…
Measuring Digital Sustainability Paying Attention to the Economic, Social, and Environmental Dimensions
Open social innovation for surplus food recovery and aid during Covid-19 crisis
Purpose The study analyses the role that open social innovation (OSI) perspective played for Fondazione Banco Alimentare Onlus (FBAO), a food bank in Italy, in responding to the COVID-19 crisis. It answers the following research question: how does a crisis, such as the COVID-19 pandemic, stimulate the adoption of OSI practices to revamp the activities of FBAO and facilitate appropriate solutions to carry out its social mission? Design/methodology…
Digital transformation and customer value creation in Made in Italy SMEs
Knowledge-based urban environments and entrepreneurship
Smart Sustainable Cities and the Urban Knowledge-Based Economy
Word of mouth and satisfaction in cruise port destinations
As acknowledged, in addition to a short-term economic (monetary) value, cruise activities can also provide a destination with an additional (non-monetary) value, 'showcasing' the tourist attractions to several visitors, who, after the cruise experience, may potentially recommend the same destination to relatives, friends and colleagues. This paper contributes to the theme of the cruise tourism impact on the local community, assuming a long-term p…
Word of mouth and satisfaction in cruise port destinations
As acknowledged, in addition to a short-term economic (monetary) value, cruise activities can also provide a destination with an additional (non-monetary) value, 'showcasing' the tourist attractions to several visitors, who, after the cruise experience, may potentially recommend the same destination to relatives, friends and colleagues. This paper contributes to the theme of the cruise tourism impact on the local community, assuming a long-term p…
Smart Sustainable Cities and the Urban Knowledge-Based Economy
Knowledge-based urban environments and entrepreneurship
Measuring Digital Sustainability Paying Attention to the Economic, Social, and Environmental Dimensions
Word of mouth and satisfaction in cruise port destinations
As acknowledged, in addition to a short-term economic (monetary) value, cruise activities can also provide a destination with an additional (non-monetary) value, 'showcasing' the tourist attractions to several visitors, who, after the cruise experience, may potentially recommend the same destination to relatives, friends and colleagues. This paper contributes to the theme of the cruise tourism impact on the local community, assuming a long-term p…
Knowledge-based urban environments and entrepreneurship
Smart Sustainable Cities and the Urban Knowledge-Based Economy
Digital transformation and customer value creation in Made in Italy SMEs
Open social innovation for surplus food recovery and aid during Covid-19 crisis
Purpose The study analyses the role that open social innovation (OSI) perspective played for Fondazione Banco Alimentare Onlus (FBAO), a food bank in Italy, in responding to the COVID-19 crisis. It answers the following research question: how does a crisis, such as the COVID-19 pandemic, stimulate the adoption of OSI practices to revamp the activities of FBAO and facilitate appropriate solutions to carry out its social mission? Design/methodology…
Measuring Digital Sustainability Paying Attention to the Economic, Social, and Environmental Dimensions
Balancing human and digital aspects in the retailers’ loyalty measurement
In the contemporary retail sector, characterized by high dynamism and frequent customer switching behaviors, customer loyalty represents a strategic cornerstone. The multidimensional nature of loyalty, fierce competition between alternative formats, and evolving company-customer interactions in digital and physical contexts are leading retailers to reassess their customer loyalty measurement strategies. In this evolving scenario, loyalty increasi…
Business (5 works) · Computer Science (5 works) · Economics (4 works) · Geography (4 works) · Economic geography (3 works) · Regional science (3 works) · Sociology (3 works) · Context (archaeology) (2 works) · Economic growth (2 works) · Engineering (2 works)