Alexandra Leandro
Biographic Data
| ID | 3989004 |
|---|---|
| NAME | Alexandra Leandro |
| GIVEN NAMES | Alexandra |
| FAMILY NAME | Leandro |
| SIGNATURE | LEANDRO A |
| AFFILIATIONS | Instituto de Ciências Sociais |
| ORCID | 0000-0002-9166-1925 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The power of personal branding in political marketing
Introduction: Political marketing plays a pivotal role in contemporary society by serving as a bridge between political leaders and the public, shaping opinions on political, social, and economic issues. The importance of authenticity in political communication is emphasized, with the alignment of a political identity to the values of the electorate being deemed essential. The advent of the internet and social media has introduced innovative tool…
Marketing de Moda Sustentável
O presente estudo explora os principais temas de investigação em marketing de moda sustentável, analisando tendências, desafios e práticas identificados na literatura científica recente. A crescente consciencialização ambiental e social tem impulsionado a transição do setor da moda para modelos de negócio mais ecológicos, exigindo novas abordagens de marketing que conciliem rentabilidade e responsabilidade "verde". A revisão da literatura revela …
Assessment of a domestic violence telecare protection system from the victims’ perspective
This article presents an evaluative study of the telecare protection system (TPS) implemented in Portugal as a protection order for domestic violence victims. A survey was applied to a representative sample of victims who were supported by the system ( N = 171) and their responses were compared with those of domestic violence victims who did not benefit from it ( N = 100). Victims were asked about their: (i) knowledge, expectations, and experienc…
National support to public health research
There is no common approach to support for public-health research across Europe, and significant gaps in organisation and funding. Health ministries and national agencies value exchange between researchers and policy-makers, civil society organizations, and academic and public authorities, and the application of public-health research results. There would be benefits from better processes of priority setting and improved coordination for research…
No prominent works on this page.
National support to public health research
There is no common approach to support for public-health research across Europe, and significant gaps in organisation and funding. Health ministries and national agencies value exchange between researchers and policy-makers, civil society organizations, and academic and public authorities, and the application of public-health research results. There would be benefits from better processes of priority setting and improved coordination for research…
Assessment of a domestic violence telecare protection system from the victims’ perspective
This article presents an evaluative study of the telecare protection system (TPS) implemented in Portugal as a protection order for domestic violence victims. A survey was applied to a representative sample of victims who were supported by the system ( N = 171) and their responses were compared with those of domestic violence victims who did not benefit from it ( N = 100). Victims were asked about their: (i) knowledge, expectations, and experienc…
The power of personal branding in political marketing
Introduction: Political marketing plays a pivotal role in contemporary society by serving as a bridge between political leaders and the public, shaping opinions on political, social, and economic issues. The importance of authenticity in political communication is emphasized, with the alignment of a political identity to the values of the electorate being deemed essential. The advent of the internet and social media has introduced innovative tool…
Marketing de Moda Sustentável
O presente estudo explora os principais temas de investigação em marketing de moda sustentável, analisando tendências, desafios e práticas identificados na literatura científica recente. A crescente consciencialização ambiental e social tem impulsionado a transição do setor da moda para modelos de negócio mais ecológicos, exigindo novas abordagens de marketing que conciliem rentabilidade e responsabilidade "verde". A revisão da literatura revela …
Political science (3 works) · Business (2 works) · Medicine (2 works) · Public relations (2 works) · Advertising (1 works) · Brand management (1 works) · Computer Science (1 works) · Computer security (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Packaging Perceptions and Trends (1 works)