Helen Powell
Biographic Data
| ID | 3993643 |
|---|---|
| NAME | Helen Powell |
| GIVEN NAMES | Helen |
| FAMILY NAME | Powell |
| SIGNATURE | POWELL H |
| AFFILIATIONS | Newcastle University |
| ORCID | 0000-0003-1604-7850 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 24 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1963 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
Survey of Adherence with Covid-19 Prevention Behaviors During the 2020 Thanksgiving and Winter Holidays Among Members of the Covid-19 Community Research Partnership
Prevention behaviors represent important public health tools to limit spread of SARS-CoV-2. Adherence with recommended public health prevention behaviors among 20000 + members of a COVID-19 syndromic surveillance cohort from the mid-Atlantic and southeastern United States was assessed via electronic survey following the 2020 Thanksgiving and winter holiday (WH) seasons. Respondents were predominantly non-Hispanic Whites (90%), female (60%), and ≥…
Spirals, spikes and spinning wheels
Fast fashion has entered the political arena with specific reference to sustainability. To date the agenda has largely been informed by an examination of production methodologies and techniques documenting the rapid turnover of trends, the speed and efficiency of the production process and the lack of socially cohesive labour practices that it consistently engenders. Whilst governments seek to raise awareness and begin to generate initiatives to …
Older consumers and celebrity advertising
Older consumers have long been the ‘invisible majority’ in advertising despite the rapid increase in an ageing population. A significant proportion of this population have high levels of disposable income, even in times of recession, but advertisers are not encouraging them to part with it. This paper intends to find out why advertisers have been slow or struggle to target older consumers effectively. The aims of this study are two-fold. First, i…
As Seen on Tv.” The Celebrity Expert
David Chaney (2001) argues that access to lifestyle templates are available primarily through multiple media channels, where lifestyle is an example of a new “social form” based on specific patterns of consumer choice. This article examines a very particular kind of “celebrity.” It is concerned with how television, print, and advertising contribute to the construction of media stars whose function is to transfer knowledge of particular lifestyles…
Time, Television, and the Decline of DIY
Whilst it can be argued that home improvements are cyclical and largely informed by the “wealth effect” as a function of the state of the housing market, this article turns its attention to homeowners and their participation in such activities. In particular it provides evidence of a progressive decline across the last decade in do-it-yourself (DIY) activity independent of fluctuations in house prices. Through an examination of the concept of “ti…
Ethnology
Concerning Powell's Unpublished Trobriand Material
As Seen on Tv.” The Celebrity Expert
David Chaney (2001) argues that access to lifestyle templates are available primarily through multiple media channels, where lifestyle is an example of a new “social form” based on specific patterns of consumer choice. This article examines a very particular kind of “celebrity.” It is concerned with how television, print, and advertising contribute to the construction of media stars whose function is to transfer knowledge of particular lifestyles…
Time, Television, and the Decline of DIY
Whilst it can be argued that home improvements are cyclical and largely informed by the “wealth effect” as a function of the state of the housing market, this article turns its attention to homeowners and their participation in such activities. In particular it provides evidence of a progressive decline across the last decade in do-it-yourself (DIY) activity independent of fluctuations in house prices. Through an examination of the concept of “ti…
Ethnology
Older consumers and celebrity advertising
Older consumers have long been the ‘invisible majority’ in advertising despite the rapid increase in an ageing population. A significant proportion of this population have high levels of disposable income, even in times of recession, but advertisers are not encouraging them to part with it. This paper intends to find out why advertisers have been slow or struggle to target older consumers effectively. The aims of this study are two-fold. First, i…
Concerning Powell's Unpublished Trobriand Material
Ethnology
Time, Television, and the Decline of DIY
Whilst it can be argued that home improvements are cyclical and largely informed by the “wealth effect” as a function of the state of the housing market, this article turns its attention to homeowners and their participation in such activities. In particular it provides evidence of a progressive decline across the last decade in do-it-yourself (DIY) activity independent of fluctuations in house prices. Through an examination of the concept of “ti…
As Seen on Tv.” The Celebrity Expert
David Chaney (2001) argues that access to lifestyle templates are available primarily through multiple media channels, where lifestyle is an example of a new “social form” based on specific patterns of consumer choice. This article examines a very particular kind of “celebrity.” It is concerned with how television, print, and advertising contribute to the construction of media stars whose function is to transfer knowledge of particular lifestyles…
Older consumers and celebrity advertising
Older consumers have long been the ‘invisible majority’ in advertising despite the rapid increase in an ageing population. A significant proportion of this population have high levels of disposable income, even in times of recession, but advertisers are not encouraging them to part with it. This paper intends to find out why advertisers have been slow or struggle to target older consumers effectively. The aims of this study are two-fold. First, i…
Spirals, spikes and spinning wheels
Fast fashion has entered the political arena with specific reference to sustainability. To date the agenda has largely been informed by an examination of production methodologies and techniques documenting the rapid turnover of trends, the speed and efficiency of the production process and the lack of socially cohesive labour practices that it consistently engenders. Whilst governments seek to raise awareness and begin to generate initiatives to …
Survey of Adherence with Covid-19 Prevention Behaviors During the 2020 Thanksgiving and Winter Holidays Among Members of the Covid-19 Community Research Partnership
Prevention behaviors represent important public health tools to limit spread of SARS-CoV-2. Adherence with recommended public health prevention behaviors among 20000 + members of a COVID-19 syndromic surveillance cohort from the mid-Atlantic and southeastern United States was assessed via electronic survey following the 2020 Thanksgiving and winter holiday (WH) seasons. Respondents were predominantly non-Hispanic Whites (90%), female (60%), and ≥…
Sociology (6 works) · Computer Science (4 works) · Political science (4 works) · Business (3 works) · Law (3 works) · Advertising (2 works) · Citation (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Cultural Industries and Urban Development (2 works) · Economics (2 works)