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Judith Mair

Biographic Data

ID4002033
NAMEJudith Mair
GIVEN NAMESJudith
FAMILY NAMEMair
SIGNATUREMAIR J
AFFILIATIONSThe University of Queensland
ORCID0000-0002-2447-3377
VERIFIEDYes
TOTAL WORKS21
TOTAL CITATIONS62
AUTHOR COUNT20
EDITOR COUNT1
FIRST PUBLICATION YEAR2009
LATEST PUBLICATION YEAR2025
H-INDEX5
  • Communicating Green Innovation to Online Communities: Evidence from Sports Mega Events

    Open Access•Xiangru Qin, Birgit Muskat et al.•ARTICLE•Travel Research Bulletin•2025•References: 81

    Tourism and event organizers implement green innovation to mitigate the negative environmental impacts they cause. However, how to effectively communicate these green innovations to online communities remains a challenge. Drawing on message framing and construal level theories, we collected 503 tweets and used an exploratory sequential mixed-methods approach to analyze the textual data. First , we conducted abductive coding analysis, identifying …

  • Social impacts of mega-events: A systematic narrative review and research agenda

    Judith Mair, P Monica Chien et al.•ARTICLE•Journal of Sustainable Tourism•2023

    Whilst the economic costs and benefits of mega-events to host cities and countries are well documented, the evaluation and nature of the social impacts of such events are less clear. Although these social impacts typically include education and skills, destination branding, social cohesion, environmental sustainability and sport development, there is currently a lack of consensus on their measurement and focus upon both benefits and costs. In an …

  • The impact of uncertainty on tourists’ controllability, mood state and the persuasiveness of message framing in the pandemic era

    Open Access•Shasha Liu, Judith Mair•ARTICLE•Tourism Management•2023•Cited by: 9•References: 96

  • Events and Sustainability: Can Events Make Places More Inclusive, Resilient and Sustainable

    Andrew Smith, Jack Carlsen et al.•BOOK•Events and Sustainability•2022

  • Events and sustainability: Why making events more sustainable is not enough

    Open Access•Judith Mair, Andrew Smith•ARTICLE•Journal of Sustainable Tourism•2021

    The special issue dedicated to events and sustainability is introduced here. We provide synopses of the papers, preceded by an introductory essay that examines how event studies has approached the relationship between events and sustainable development. Existing work too often assumes that sustainability means reducing negative environmental impacts with other aspects of the sustainability paradigm neglected. And whilst social issues have risen t…

  • Who has the right to the rural? Place framing and negotiating the Dungog festival, New South Wales, Australia

    Judith Mair, Michelle Duffy•ARTICLE•Journal of Sustainable Tourism•2021

    Many small towns are using festivals and events as a way to boost tourism, by packaging and marketing existing festivals or by creating new events and festivals to attract tourists and the economic impact that they bring. However, increased mobility and migration, including amenity and lifestyle migrants, are changing the composition of many rural and regional centres, bringing both welcome diversity and potentially less welcome intrusion into es…

  • Future trajectories of festival research

    Open Access•Michelle Duffy, Judith Mair•ARTICLE•Tourist Studies•2021•Cited by: 8•References: 21

    In their editorial for the first issue of Tourist Studies, Adrian Franklin and Mike Crang made us aware that tourism research had shifted to an exploration of the extraordinary everyday where ‘more or less everyone now lives in a world rendered or reconfigured as interesting, entertaining and attractive – for tourists’. From our standpoint 20 years later, we suggest this particular departure point has important insights to offer our understanding…

  • Ecosystem services approach for community-based ecotourism: Towards an equitable and sustainable blue economy

    Anna Phelan, Lisa Ruhanen et al.•ARTICLE•Journal of Sustainable Tourism•2020

    This paper examines the role of community-based ecotourism within the developing market dynamics of the blue economy. The blue economy has become synonymous with generating wealth from ocean-related activities while protecting and supporting marine ecosystems. For remote coastal communities and Small Island Developing States, local economic development is a challenging balance between protecting marine biodiversity and maintaining sustainable and…

  • Social media influence on tourists’ destination choice: Importance of context

    Aaron Tham, Judith Mair et al.•ARTICLE•Tourism Recreation Research•2020•Cited by: 16•References: 73

    While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists’ destination choices. There is nonetheless a persistent perception that social media has a fundamental influence on destination choice. However, those studies that do find a social media influence are in contexts where tourists are predisposed to be influenced (the contexts were selected due to social media presence …

  • The Routledge Handbook of Festivals

    Daniel Barrera-Fernández, Marco Hernández-Escampa et al.•BOOK•Routledge Handbook of Festivals•2018

    Attending festivals as a family can foster bonding, belonging, happiness, and can enhance the family’s quality-of-life (QOL) over time. A family’s ability to attend festivals can be improved if the frame conditions of time and space, money, and rest, health and happiness are in place. Under the surface of the desire to take one’s family to a festival or event there lies, however, a complex decision-making process which is also influenced by perce…

  • Festival Encounters: Theoretical Perspectives on Festival Events

    Michelle Duffy, Judith Mair•BOOK•Festival Encounters•2017

    Festivals and events are of enormous significance to many communities around the world. They can have historic, religious, cultural and traditional significance, and they are also important parts of community building. This book focuses on these small-scale, non-metropolitan events (i.e. rural, regional and peri-urban) to explore the complex relationships between place, community and identity and the ways in which festival events bring these into…

  • Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: A narrative review

    Judith Mair, Brent W Ritchie et al.•ARTICLE•Current Issues in Tourism•2016

  • Events and Sustainability

    Kirsten Holmes, Michael Hughes et al.•BOOK•Events and Sustainability•2015

    Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodi…

  • Sociocultural change facing ranchers in the Rocky Mountain West as a result of mountain resort tourism and amenity migration

    Open Access•Natalie Ooi, Jennifer Laing et al.•ARTICLE•Journal of Rural Studies•2015•Cited by: 12•References: 15

  • Music Festivals and Social Inclusion – The Festival Organizers’ Perspective

    Jennifer Laing, Judith Mair•ARTICLE•Leisure Sciences•2015•Cited by: 10•References: 41

    There is growing interest in how festivals can help to build strong and cohesive communities, particularly whether they can reach a broad swathe of the population or operate as enclaves. This article explores ways in which festival organizers may contribute to social inclusion goals through a qualitative phenomenological study of music festivals. Findings suggest that these festival organizers may contribute to social inclusion across four areas …

  • Exploring Community Festivals and Events

    Judith Mair, Michelle Duffy et al.•BOOK•Exploring Community Festivals and…•2014

    Book abstract:This book for the first time explores the role and importance of ‘community’, ‘culture’ and its impact through festivals and events. Split into two distinct sections, the first introduces key themes and concepts, contextualises local traditions and culture, and investigates how festivals and events can act as a catalyst for tourism and create a sense of community. It then questions the social and political nature of festivals and co…

  • Conferences and Conventions: A Research Perspective

    Judith Mair•BOOK•Conferences and Conventions•2013

    Conferences and conventions are one of the fastest growing areas of the events industry. This is a substantially important sector yet research into many dimensions is in its infancy. This timely book, uniquely presents a ‘state of the art’ synthesis of the research on both demand and supply sides of the industry as well as insights into how current and future trends are affecting conferences and conventions. This volume provides a critical review…

  • Using a Regional Tourism Adaptation Framework to Determine Climate Change Adaptation Options for Victoria's Surf Coast

    Ryan Jopp, Terry Delacy et al.•ARTICLE•Asia Pacific Journal of Tourism…•2012•Cited by: 2•References: 2

    This paper reports research into adaptation to climate change for regional tourism destinations. It explains the application of a regional tourism adaptation framework model to the Surf Coast destination, within the state of Victoria, Australia. It then examines the usefulness of the framework model in guiding a vulnerability resilience assessment of the destination and developing strategies to increase the destinations resilience, resistance and…

  • Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many

    Open Access•Liam Smith, Liam D G Smith et al.•ARTICLE•Tourism Management•2012•Cited by: 1•References: 31

  • Visitor attendance motivations at consumer travel exhibitions

    Open Access•Bongkosh Rittichainuwat, Judith Mair•ARTICLE•Tourism Management•2012•Cited by: 2•References: 42

  • The UK association conference attendance decision-making process

    Open Access•Judith Mair, Karen Thompson•ARTICLE•Tourism Management•2009•Cited by: 2•References: 11

  • Social media influence on tourists’ destination choice: Importance of context

    Aaron Tham, Judith Mair et al.•ARTICLE•Tourism Recreation Research•2020•Cited by: 16•References: 73

    While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists’ destination choices. There is nonetheless a persistent perception that social media has a fundamental influence on destination choice. However, those studies that do find a social media influence are in contexts where tourists are predisposed to be influenced (the contexts were selected due to social media presence …

  • Sociocultural change facing ranchers in the Rocky Mountain West as a result of mountain resort tourism and amenity migration

    Open Access•Natalie Ooi, Jennifer Laing et al.•ARTICLE•Journal of Rural Studies•2015•Cited by: 12•References: 15

  • Music Festivals and Social Inclusion – The Festival Organizers’ Perspective

    Jennifer Laing, Judith Mair•ARTICLE•Leisure Sciences•2015•Cited by: 10•References: 41

    There is growing interest in how festivals can help to build strong and cohesive communities, particularly whether they can reach a broad swathe of the population or operate as enclaves. This article explores ways in which festival organizers may contribute to social inclusion goals through a qualitative phenomenological study of music festivals. Findings suggest that these festival organizers may contribute to social inclusion across four areas …

  • The impact of uncertainty on tourists’ controllability, mood state and the persuasiveness of message framing in the pandemic era

    Open Access•Shasha Liu, Judith Mair•ARTICLE•Tourism Management•2023•Cited by: 9•References: 96

  • Future trajectories of festival research

    Open Access•Michelle Duffy, Judith Mair•ARTICLE•Tourist Studies•2021•Cited by: 8•References: 21

    In their editorial for the first issue of Tourist Studies, Adrian Franklin and Mike Crang made us aware that tourism research had shifted to an exploration of the extraordinary everyday where ‘more or less everyone now lives in a world rendered or reconfigured as interesting, entertaining and attractive – for tourists’. From our standpoint 20 years later, we suggest this particular departure point has important insights to offer our understanding…

  • Using a Regional Tourism Adaptation Framework to Determine Climate Change Adaptation Options for Victoria's Surf Coast

    Ryan Jopp, Terry Delacy et al.•ARTICLE•Asia Pacific Journal of Tourism…•2012•Cited by: 2•References: 2

    This paper reports research into adaptation to climate change for regional tourism destinations. It explains the application of a regional tourism adaptation framework model to the Surf Coast destination, within the state of Victoria, Australia. It then examines the usefulness of the framework model in guiding a vulnerability resilience assessment of the destination and developing strategies to increase the destinations resilience, resistance and…

  • Visitor attendance motivations at consumer travel exhibitions

    Open Access•Bongkosh Rittichainuwat, Judith Mair•ARTICLE•Tourism Management•2012•Cited by: 2•References: 42

  • The UK association conference attendance decision-making process

    Open Access•Judith Mair, Karen Thompson•ARTICLE•Tourism Management•2009•Cited by: 2•References: 11

  • Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many

    Open Access•Liam Smith, Liam D G Smith et al.•ARTICLE•Tourism Management•2012•Cited by: 1•References: 31

  • The UK association conference attendance decision-making process

    Open Access•Judith Mair, Karen Thompson•ARTICLE•Tourism Management•2009•Cited by: 2•References: 11

  • Using a Regional Tourism Adaptation Framework to Determine Climate Change Adaptation Options for Victoria's Surf Coast

    Ryan Jopp, Terry Delacy et al.•ARTICLE•Asia Pacific Journal of Tourism…•2012•Cited by: 2•References: 2

    This paper reports research into adaptation to climate change for regional tourism destinations. It explains the application of a regional tourism adaptation framework model to the Surf Coast destination, within the state of Victoria, Australia. It then examines the usefulness of the framework model in guiding a vulnerability resilience assessment of the destination and developing strategies to increase the destinations resilience, resistance and…

  • Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many

    Open Access•Liam Smith, Liam D G Smith et al.•ARTICLE•Tourism Management•2012•Cited by: 1•References: 31

  • Visitor attendance motivations at consumer travel exhibitions

    Open Access•Bongkosh Rittichainuwat, Judith Mair•ARTICLE•Tourism Management•2012•Cited by: 2•References: 42

  • Conferences and Conventions: A Research Perspective

    Judith Mair•BOOK•Conferences and Conventions•2013

    Conferences and conventions are one of the fastest growing areas of the events industry. This is a substantially important sector yet research into many dimensions is in its infancy. This timely book, uniquely presents a ‘state of the art’ synthesis of the research on both demand and supply sides of the industry as well as insights into how current and future trends are affecting conferences and conventions. This volume provides a critical review…

  • Exploring Community Festivals and Events

    Judith Mair, Michelle Duffy et al.•BOOK•Exploring Community Festivals and…•2014

    Book abstract:This book for the first time explores the role and importance of ‘community’, ‘culture’ and its impact through festivals and events. Split into two distinct sections, the first introduces key themes and concepts, contextualises local traditions and culture, and investigates how festivals and events can act as a catalyst for tourism and create a sense of community. It then questions the social and political nature of festivals and co…

  • Events and Sustainability

    Kirsten Holmes, Michael Hughes et al.•BOOK•Events and Sustainability•2015

    Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodi…

  • Sociocultural change facing ranchers in the Rocky Mountain West as a result of mountain resort tourism and amenity migration

    Open Access•Natalie Ooi, Jennifer Laing et al.•ARTICLE•Journal of Rural Studies•2015•Cited by: 12•References: 15

  • Music Festivals and Social Inclusion – The Festival Organizers’ Perspective

    Jennifer Laing, Judith Mair•ARTICLE•Leisure Sciences•2015•Cited by: 10•References: 41

    There is growing interest in how festivals can help to build strong and cohesive communities, particularly whether they can reach a broad swathe of the population or operate as enclaves. This article explores ways in which festival organizers may contribute to social inclusion goals through a qualitative phenomenological study of music festivals. Findings suggest that these festival organizers may contribute to social inclusion across four areas …

  • Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: A narrative review

    Judith Mair, Brent W Ritchie et al.•ARTICLE•Current Issues in Tourism•2016

  • Festival Encounters: Theoretical Perspectives on Festival Events

    Michelle Duffy, Judith Mair•BOOK•Festival Encounters•2017

    Festivals and events are of enormous significance to many communities around the world. They can have historic, religious, cultural and traditional significance, and they are also important parts of community building. This book focuses on these small-scale, non-metropolitan events (i.e. rural, regional and peri-urban) to explore the complex relationships between place, community and identity and the ways in which festival events bring these into…

  • The Routledge Handbook of Festivals

    Daniel Barrera-Fernández, Marco Hernández-Escampa et al.•BOOK•Routledge Handbook of Festivals•2018

    Attending festivals as a family can foster bonding, belonging, happiness, and can enhance the family’s quality-of-life (QOL) over time. A family’s ability to attend festivals can be improved if the frame conditions of time and space, money, and rest, health and happiness are in place. Under the surface of the desire to take one’s family to a festival or event there lies, however, a complex decision-making process which is also influenced by perce…

  • Ecosystem services approach for community-based ecotourism: Towards an equitable and sustainable blue economy

    Anna Phelan, Lisa Ruhanen et al.•ARTICLE•Journal of Sustainable Tourism•2020

    This paper examines the role of community-based ecotourism within the developing market dynamics of the blue economy. The blue economy has become synonymous with generating wealth from ocean-related activities while protecting and supporting marine ecosystems. For remote coastal communities and Small Island Developing States, local economic development is a challenging balance between protecting marine biodiversity and maintaining sustainable and…

  • Social media influence on tourists’ destination choice: Importance of context

    Aaron Tham, Judith Mair et al.•ARTICLE•Tourism Recreation Research•2020•Cited by: 16•References: 73

    While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists’ destination choices. There is nonetheless a persistent perception that social media has a fundamental influence on destination choice. However, those studies that do find a social media influence are in contexts where tourists are predisposed to be influenced (the contexts were selected due to social media presence …

  • Events and sustainability: Why making events more sustainable is not enough

    Open Access•Judith Mair, Andrew Smith•ARTICLE•Journal of Sustainable Tourism•2021

    The special issue dedicated to events and sustainability is introduced here. We provide synopses of the papers, preceded by an introductory essay that examines how event studies has approached the relationship between events and sustainable development. Existing work too often assumes that sustainability means reducing negative environmental impacts with other aspects of the sustainability paradigm neglected. And whilst social issues have risen t…

  • Who has the right to the rural? Place framing and negotiating the Dungog festival, New South Wales, Australia

    Judith Mair, Michelle Duffy•ARTICLE•Journal of Sustainable Tourism•2021

    Many small towns are using festivals and events as a way to boost tourism, by packaging and marketing existing festivals or by creating new events and festivals to attract tourists and the economic impact that they bring. However, increased mobility and migration, including amenity and lifestyle migrants, are changing the composition of many rural and regional centres, bringing both welcome diversity and potentially less welcome intrusion into es…

  • Future trajectories of festival research

    Open Access•Michelle Duffy, Judith Mair•ARTICLE•Tourist Studies•2021•Cited by: 8•References: 21

    In their editorial for the first issue of Tourist Studies, Adrian Franklin and Mike Crang made us aware that tourism research had shifted to an exploration of the extraordinary everyday where ‘more or less everyone now lives in a world rendered or reconfigured as interesting, entertaining and attractive – for tourists’. From our standpoint 20 years later, we suggest this particular departure point has important insights to offer our understanding…

  • Events and Sustainability: Can Events Make Places More Inclusive, Resilient and Sustainable

    Andrew Smith, Jack Carlsen et al.•BOOK•Events and Sustainability•2022

  • Social impacts of mega-events: A systematic narrative review and research agenda

    Judith Mair, P Monica Chien et al.•ARTICLE•Journal of Sustainable Tourism•2023

    Whilst the economic costs and benefits of mega-events to host cities and countries are well documented, the evaluation and nature of the social impacts of such events are less clear. Although these social impacts typically include education and skills, destination branding, social cohesion, environmental sustainability and sport development, there is currently a lack of consensus on their measurement and focus upon both benefits and costs. In an …

  • The impact of uncertainty on tourists’ controllability, mood state and the persuasiveness of message framing in the pandemic era

    Open Access•Shasha Liu, Judith Mair•ARTICLE•Tourism Management•2023•Cited by: 9•References: 96

  • Communicating Green Innovation to Online Communities: Evidence from Sports Mega Events

    Open Access•Xiangru Qin, Birgit Muskat et al.•ARTICLE•Travel Research Bulletin•2025•References: 81

    Tourism and event organizers implement green innovation to mitigate the negative environmental impacts they cause. However, how to effectively communicate these green innovations to online communities remains a challenge. Drawing on message framing and construal level theories, we collected 503 tweets and used an exploratory sequential mixed-methods approach to analyze the textual data. First , we conducted abductive coding analysis, identifying …

Sport and Mega-Event Impacts (13 works) · Geography (11 works) · Political science (11 works) · Business (10 works) · Sociology (9 works) · Tourism (9 works) · Diverse Aspects of Tourism Research (5 works) · Ecology (5 works) · Marketing (5 works) · Psychology (5 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae