Patricia Stanton
Biographic Data
| ID | 4007264 |
|---|---|
| NAME | Patricia Stanton |
| GIVEN NAMES | Patricia |
| FAMILY NAME | Stanton |
| SIGNATURE | STANTON P |
| AFFILIATIONS | University of Newcastle Australia |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2004 |
| H-INDEX | 1 |
Ethnic Marketing: Accepting the Challenge of Cultural Diversity
1. Introduction 2. From Target Marketing to Ethnic Marketing 3. Ethnic Consumers and Ethnic Groups 4. Ethnic Market Segmentation and Aggregates of Ethnic Groups 5. Assessing Ethnic Group Substance for Marketing Purposes 6. Understanding the Decision Processes of Ethnic Consumers 7. Competitive Advantage and Consumer Loyalty in Ethnic Markets 8. Identifying and Reaching an ethnic Market: Methodological Issues 9. Ethnic Marketing in Practice - Mark…
Ethnicity and Acculturation in a Culturally Diverse Country: Identifying Ethnic Markets
Within a culturally diverse nation such as Australia there are many ethnic groups of widely differing size. The decision to market to individual or aggregates of groups requires the identification of differences and similarities among them. The infusion of new migrants, and interaction between ethnicity and the acculturation process, may either increase or reduce the desirability of targeting individual ethnic groups. This creates the need for a …
Australian cultural diversity and export growth
The Australian Government believes that Australia's cultural diversity provides a source of potential comparative advantage which will better equip Australia to be more competitive in the global market place and improve its export performance. The processes leading to such an outcome, as well as the actual and potential contribution of ethnic groups to Australian export performance, have been subjected to very limited research. This paper reviews…
The economics of a multicultural Australia: A literature review
The growth of a multicultural Australia is generating debate on the economic effects of multiculturalism. This paper examines the extent to which competing claims can draw support from the literature and die extent to which economic issues arising from the growth of a multicultural Australian society have been identified and assessed. A literature review of the economic effects of multiculturalism in Australia has been undertaken by accessing a r…
Ethnicity and Acculturation in a Culturally Diverse Country: Identifying Ethnic Markets
Within a culturally diverse nation such as Australia there are many ethnic groups of widely differing size. The decision to market to individual or aggregates of groups requires the identification of differences and similarities among them. The infusion of new migrants, and interaction between ethnicity and the acculturation process, may either increase or reduce the desirability of targeting individual ethnic groups. This creates the need for a …
The economics of a multicultural Australia: A literature review
The growth of a multicultural Australia is generating debate on the economic effects of multiculturalism. This paper examines the extent to which competing claims can draw support from the literature and die extent to which economic issues arising from the growth of a multicultural Australian society have been identified and assessed. A literature review of the economic effects of multiculturalism in Australia has been undertaken by accessing a r…
Australian cultural diversity and export growth
The Australian Government believes that Australia's cultural diversity provides a source of potential comparative advantage which will better equip Australia to be more competitive in the global market place and improve its export performance. The processes leading to such an outcome, as well as the actual and potential contribution of ethnic groups to Australian export performance, have been subjected to very limited research. This paper reviews…
Ethnicity and Acculturation in a Culturally Diverse Country: Identifying Ethnic Markets
Within a culturally diverse nation such as Australia there are many ethnic groups of widely differing size. The decision to market to individual or aggregates of groups requires the identification of differences and similarities among them. The infusion of new migrants, and interaction between ethnicity and the acculturation process, may either increase or reduce the desirability of targeting individual ethnic groups. This creates the need for a …
Ethnic Marketing: Accepting the Challenge of Cultural Diversity
1. Introduction 2. From Target Marketing to Ethnic Marketing 3. Ethnic Consumers and Ethnic Groups 4. Ethnic Market Segmentation and Aggregates of Ethnic Groups 5. Assessing Ethnic Group Substance for Marketing Purposes 6. Understanding the Decision Processes of Ethnic Consumers 7. Competitive Advantage and Consumer Loyalty in Ethnic Markets 8. Identifying and Reaching an ethnic Market: Methodological Issues 9. Ethnic Marketing in Practice - Mark…
Migration, Ethnicity, and Economy (4 works) · Political science (3 works) · Business (2 works) · Economics (2 works) · Ethnic group (2 works) · Marketing (2 works) · Acculturation (1 works) · Association (psychology (1 works) · Business & Economics (1 works) · Competitive advantage (1 works)