Brad Mckenna
Biographic Data
| ID | 4008026 |
|---|---|
| NAME | Brad Mckenna |
| GIVEN NAMES | Brad |
| FAMILY NAME | Mckenna |
| SIGNATURE | MCKENNA B |
| AFFILIATIONS | University of East Anglia |
| ORCID | 0000-0002-2219-7508 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Cybersickness in metaverse travel
While the Metaverse promises transformative tourism experiences, the physiological challenge of cybersickness presents a significant barrier to inclusive adoption. This conceptual paper defines cybersickness in the Metaverse as a condition integrated into the virtual tourism experience itself, operating through locomotion, immersion duration, and perceived motion, rather than a transit issue. We develop a theoretical framework, comprising an Affo…
Chinese older adults' social media use
Purpose Research into older adults' use of social media remains limited. Driven by increasing digitalisation in China, the authors focus on Chinese older adults (aged 60–75)’ use of WeChat. Design/methodology/approach This study used a qualitative interpretive approach and interviewed Chinese older adults to uncover their social practices of WeChat use in everyday life. Findings By using social practice theory (SPT), the paper unfolds Chinese old…
I do not want to be perfect
Purpose This research aims to explore generation (Gen) Z's personal branding on social media when job seeking. Design/methodology/approach Gen Z students, in their final year of university, were interviewed about personal branding, as well as recruiters and career advisors to gain insights into the recruitment process and expectations of online personal brands. Before interviewing, Gen Z students' LinkedIn profiles were examined, and then fed int…
Resistance and sexuality in virtual worlds
Resistance and sexuality in virtual worlds
Chinese older adults' social media use
Purpose Research into older adults' use of social media remains limited. Driven by increasing digitalisation in China, the authors focus on Chinese older adults (aged 60–75)’ use of WeChat. Design/methodology/approach This study used a qualitative interpretive approach and interviewed Chinese older adults to uncover their social practices of WeChat use in everyday life. Findings By using social practice theory (SPT), the paper unfolds Chinese old…
Resistance and sexuality in virtual worlds
I do not want to be perfect
Purpose This research aims to explore generation (Gen) Z's personal branding on social media when job seeking. Design/methodology/approach Gen Z students, in their final year of university, were interviewed about personal branding, as well as recruiters and career advisors to gain insights into the recruitment process and expectations of online personal brands. Before interviewing, Gen Z students' LinkedIn profiles were examined, and then fed int…
Cybersickness in metaverse travel
While the Metaverse promises transformative tourism experiences, the physiological challenge of cybersickness presents a significant barrier to inclusive adoption. This conceptual paper defines cybersickness in the Metaverse as a condition integrated into the virtual tourism experience itself, operating through locomotion, immersion duration, and perceived motion, rather than a transit issue. We develop a theoretical framework, comprising an Affo…
Chinese older adults' social media use
Purpose Research into older adults' use of social media remains limited. Driven by increasing digitalisation in China, the authors focus on Chinese older adults (aged 60–75)’ use of WeChat. Design/methodology/approach This study used a qualitative interpretive approach and interviewed Chinese older adults to uncover their social practices of WeChat use in everyday life. Findings By using social practice theory (SPT), the paper unfolds Chinese old…
Computer Science (2 works) · Digital Games and Media (2 works) · Metaverse (2 works) · Originality (2 works) · Psychology (2 works) · Social media (2 works) · Social Psychology (2 works) · Sociology (2 works) · World Wide Web (2 works) · Affordance (1 works)