Barbara Stern
Biographic Data
| ID | 4008494 |
|---|---|
| NAME | Barbara Stern |
| GIVEN NAMES | Barbara |
| FAMILY NAME | Stern |
| SIGNATURE | STERN B |
| AFFILIATIONS | Buenos Aires |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 1963 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
A health systems resilience research agenda
Health system resilience, known as the ability for health systems to absorb, adapt or transform to maintain essential functions when stressed or shocked, has quickly gained popularity following shocks like COVID-19. The concept is relatively new in health policy and systems research and the existing research remains mostly theoretical. Research to date has viewed resilience as an outcome that can be measured through performance outcomes, as an ab…
The Sage Handbook of Marketing Theory
Introduction - Pauline Maclaran et al PART ONE: HISTORICAL DEVELOPMENT OF MARKETING THEORY The Early Schools of Marketing Thought - Eric H Shaw, D G Brian Jones and Paula A McClean The Modern Schools of Marketing Thought - D G Brian Jones, Eric H Shaw and Paula A McClean The Emergence of Consumer Research - Harold Kassarjian and Ronald C Goodstein The Evolution of Market Research - David W Stewart Theorizing Advertising - Chris Hackley Managerial…
Representing Consumers
Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of t…
The Shift from "P" to "F" in Greek Words in English
The Sage Handbook of Marketing Theory
Introduction - Pauline Maclaran et al PART ONE: HISTORICAL DEVELOPMENT OF MARKETING THEORY The Early Schools of Marketing Thought - Eric H Shaw, D G Brian Jones and Paula A McClean The Modern Schools of Marketing Thought - D G Brian Jones, Eric H Shaw and Paula A McClean The Emergence of Consumer Research - Harold Kassarjian and Ronald C Goodstein The Evolution of Market Research - David W Stewart Theorizing Advertising - Chris Hackley Managerial…
The Shift from "P" to "F" in Greek Words in English
Representing Consumers
Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of t…
The Sage Handbook of Marketing Theory
Introduction - Pauline Maclaran et al PART ONE: HISTORICAL DEVELOPMENT OF MARKETING THEORY The Early Schools of Marketing Thought - Eric H Shaw, D G Brian Jones and Paula A McClean The Modern Schools of Marketing Thought - D G Brian Jones, Eric H Shaw and Paula A McClean The Emergence of Consumer Research - Harold Kassarjian and Ronald C Goodstein The Evolution of Market Research - David W Stewart Theorizing Advertising - Chris Hackley Managerial…
A health systems resilience research agenda
Health system resilience, known as the ability for health systems to absorb, adapt or transform to maintain essential functions when stressed or shocked, has quickly gained popularity following shocks like COVID-19. The concept is relatively new in health policy and systems research and the existing research remains mostly theoretical. Research to date has viewed resilience as an outcome that can be measured through performance outcomes, as an ab…
Business (2 works) · Political science (2 works) · Advertising (1 work) · Anthropology (1 work) · Art (1 work) · Business (1 work) · Business & Economics (1 work) · Business Strategies and Innovation (1 work) · Commercial policy (1 work) · Consommateurs (1 work)