Sheetal Bhagat
Biographic Data
| ID | 4029664 |
|---|---|
| NAME | Sheetal Bhagat |
| GIVEN NAMES | Sheetal |
| FAMILY NAME | Bhagat |
| SIGNATURE | BHAGAT S |
| AFFILIATIONS | Lovely Professional University , Phagwara |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Street food in the digital era
Purpose The purpose of this study is to investigate the influence of credibility and information quality (IQ) of online food vloggers on consumer attitude and purchase intention towards street food consumption. It also examines the relationship between consumer attitude and purchase intention influenced by online food vlogger reviews in North India. Design/methodology/approach In order to evaluate the framework, primary data were gathered from 38…
Application of the extended theory of planned behavior to street-food consumption
Purpose The purpose of the paper is to find out how food neophobia, perceived risk and perceived value affect their consumers' attitude and consumption intention toward street-food, when researching tourists' food consumption. Design/methodology/approach The framework is tested using primary data collected from 445 tourists drawn from a main urban center of Jammu situated in northern India. Structural equation modeling (SEM) technique was used to…
No prominent works on this page.
Application of the extended theory of planned behavior to street-food consumption
Purpose The purpose of the paper is to find out how food neophobia, perceived risk and perceived value affect their consumers' attitude and consumption intention toward street-food, when researching tourists' food consumption. Design/methodology/approach The framework is tested using primary data collected from 445 tourists drawn from a main urban center of Jammu situated in northern India. Structural equation modeling (SEM) technique was used to…
Street food in the digital era
Purpose The purpose of this study is to investigate the influence of credibility and information quality (IQ) of online food vloggers on consumer attitude and purchase intention towards street food consumption. It also examines the relationship between consumer attitude and purchase intention influenced by online food vlogger reviews in North India. Design/methodology/approach In order to evaluate the framework, primary data were gathered from 38…
Advertising (2 works) · Business (2 works) · Marketing (2 works) · Affect (linguistics) (1 work) · Agricultural economics (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Consumption (sociology) (1 work)