Cong Doanh Duong
Biographic Data
| ID | 4029700 |
|---|---|
| NAME | Cong Doanh Duong |
| GIVEN NAMES | Cong Doanh |
| FAMILY NAME | Duong |
| SIGNATURE | DUONG C D |
| AFFILIATIONS | National Economics University |
| ORCID | 0000-0003-4431-9761 |
| VERIFIED | Yes |
| TOTAL WORKS | 27 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 27 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Working with AI, wrestling with ethics: How collaboration and ethical anxiety drive employees’ digital-intelligence transformation self-efficacy
How institutional and educational support inspire sustainability-oriented entrepreneurship: Exploring the (in)congruent intrinsic–extrinsic motivation mechanisms from a self-determination theory persp…
Purpose This study aims to investigate how intrinsic and extrinsic motivations, as well as institutional and educational support, influence the formation of sustainability-oriented entrepreneurial intentions (SOIs). By applying the self-determination theory (SDT), the research addresses gaps in understanding how these factors interact to shape entrepreneurial activities aligned with sustainability goals. Design/methodology/approach Using data fro…
GenAI incorporation in entrepreneurship education and higher education students’ Fintech entrepreneurship: A cross-cultural approach in Vietnam and Poland
This study investigates how integrating generative artificial intelligence (GenAI) into entrepreneurship education influences students’ FinTech entrepreneurial intentions and behaviours, drawing on the Theory of Planned Behaviour (TPB). It also examines cross-country differences between Vietnam and Poland. Data were collected from 1117 university students (Vietnam: 585; Poland: 532) and analysed using partial least squares structural equation mod…
Blockchain-based food traceability system and green brand image: Enhancing product trust and purchase intentions for online agricultural products
This study investigates the impact of green agriculture product brand image and blockchain-based food traceability systems on enhancing product trust and its subsequent effects on online agriculture product purchase intention. As consumer demand for transparency and sustainability rises, integrating blockchain technology in the agricultural sector provides a framework for ensuring product authenticity and traceability. By leveraging the SOR model…
Blockchain technology and organic food consumption: A polynomial regression-based approach to explore the role of trust in retailers and producers
Integrating blockchain and livestreaming: A pathway to strengthening product trust and purchase intentions in online agri-food market
Purpose This research examines the role of livestreaming and the blockchain-based food traceability system on the intention to purchase agricultural products online through building product trust. By applying the Stimulus-Organism-Response (SOR) model, this study investigates how livestreaming and blockchain-based traceability systems affect online agricultural product purchase intentions through product trust. Design/methodology/approach This st…
Artificial intelligence capabilities, business model transformation, and new venture performance: Moderating role of family firm
This study adopts the Stimulus–Organism–Response (SOR) framework to explore how AI capabilities affect new venture outcomes through entrepreneurial orientation (EO), and how these relationships differ between family and non-family firms. A three-wave, multi-informant survey was conducted with 218 high-tech entrepreneurial ventures in Vietnam. Structural equation modeling confirmed that AI capabilities positively influence EO, which subsequently d…
From orientation to transformation: Linear and additive paths of eco-innovation and circular economy practices toward sustainable performance
This study explores how firms transform environmental orientation into circular economy (CE) practices through two forms of eco-innovation: eco-product and eco-process innovation. Drawing on the Resource-Based View, it examines how internal and external environmental orientations foster these innovations and how they, in turn, enhance circular practices and sustainable performance. Data were collected from 310 firms in Vietnam and analyzed using …
Applying the Theory of Planned Behavior to Explore the Role of Blockchain Technology in Consumers’ Sustainable Consumption: A Multigroup Analysis of Gender
Although blockchain technology has been extensively studied in supply chain research, relatively little is known about the consumer‐level processes that translate blockchain‐enabled traceability into purchase behavior in the organic food sector. Drawing on the theory of planned behavior, this study examined how blockchain‐enabled traceability and perceived blockchain‐related information transparency shape consumers’ organic food purchase intentio…
Nurturing e-entrepreneurs with artificial intelligence: Curvilinear effects of perceived desirability and perceived feasibility based on the entrepreneurial event model
E-entrepreneurship is increasingly significant in the digital economy; however, the role of artificial intelligence in fostering e-entrepreneurial intention remains underexplored. Drawing on the Entrepreneurial Event Model, this study examines how the incorporation of generative AI and AI literacy influences e-entrepreneurial intention through the psychological mechanisms of perceived desirability and feasibility. A dataset recruited from 504 hig…
Balancing social and institutional support: A cross-cultural study of social entrepreneurial intentions in Vietnam and Poland
This study aims to test the combined effects of perceived social support and perceived institutional support on social entrepreneurial intentions within the cross-cultural contexts of Vietnam and Poland, two nations with distinct socio-economic environments. To achieve this objective, a survey was conducted among university students in both countries, resulting in a sample of 401 respondents from Vietnam and 341 from Poland. Polynomial regression…
Perceived blockchain-related information transparency and organic food purchase intention: An extension of the theory of planned behaviour with the moderation role of blockchain-based trust
Purpose The current study aims to investigate the impact of perceived blockchain-related information transparency on consumers’ intention to purchase organic food. This study examines how perceived blockchain- related information transparency, directly and indirectly, affects purchase intentions through attitudes, perceived behavioural control and subjective norms. Additionally, the study explores how blockchain-based trust moderates the influenc…
How AI ‐Enabled Drivers Inspire Sustainability‐Oriented Entrepreneurial Intentions: Unraveling the (In)congruent Effects of Perceived Desirability and Feasibility From the Entrepreneurial Event Model …
This study aims to examine how generative artificial intelligence adoption and perceived artificial intelligence capacities influence sustainability‐oriented entrepreneurial intentions through psychological mechanisms, including perceived desirability and feasibility. Despite growing research interest in sustainability‐oriented entrepreneurship, the role of technological enablers, particularly artificial intelligence, in shaping entrepreneurial i…
Is ethical eating a matter of belief”: Activating organic food consumption with curvilinear impacts of religious beliefs
Although environmental sustainability has become a growing priority, the role of religious convictions in shaping pro-environmental consumption-particularly in relation to organic food-remains underexplored. This gap is especially evident in non-Western contexts, where cultural and religious values may significantly influence consumer behavior. This research utilized the Norm Activation Model to explore the effect of religious beliefs -karmic bel…
How does GenAI reinforce higher education students' digital entrepreneurship? The curvilinear roles of perceived digital entrepreneurial desirability and feasibility
Generative Artificial Intelligence (GenAI) is reshaping digital entrepreneurship by altering how individuals perceive and pursue new ventures. This study integrates GenAI adoption into the Entrepreneurial Event Model to examine its influence on perceived desirability, feasibility, and entrepreneurial intention. Using stratified random sampling, data from 1061 Vietnamese university students were analyzed via polynomial regression and response surf…
Unraveling the dark side of ChatGPT: A Moderated Mediation Model of Technology Anxiety and Technostress
Purpose Limited knowledge exists regarding the adverse effects of artificial intelligence adoption, including platforms like ChatGPT, on users’ mental well-being. The current research seeks to adopt the insight from the stressor-strain-outcome paradigm and a moderated mediation model to examine how technology anxiety moderates the direct and indirect relationships between compulsive use of ChatGPT, technostress, and life satisfaction. Design/meth…
Do you believe in an afterlife: Fabricating sustainability-oriented entrepreneurs with curvilinear effects of religious beliefs
This study explores how religious beliefs shape sustainability-oriented entrepreneurial intentions through sustainability-oriented mindfulness and personal norms within the framework of the Norm Activation Model. Focusing on three specific religious beliefs—afterlife beliefs, karmic beliefs, and beliefs in a just world—the research investigates both the direct and indirect effects of these beliefs on sustainability-oriented intentions. Data were …
Karma-related influences on moral obligation and empathy: An Ethical Perspective
Purpose This study aims to explore how the three dimensions of karma – karmic duty orientation, indifference to rewards and equanimity – influence empathy and moral obligation, with implications for social economics. Design/methodology/approach The research was conducted on a valid sample of 401 university students in Vietnam, using hierarchical regression to test formulated hypotheses. Findings The analysis reveals that karmic duty orientation a…
Digital entrepreneurial education and digital entrepreneurial intention: A moderated mediation model
The current study aims to investigate the influence of digital entrepreneurship education, the role of self-efficacy in digital entrepreneurship, and how digital technology anxiety can affect these relationships. The study employs the Social Cognitive Career Theory as its conceptual framework. Using a sample of 1665 students, this study utilized the SPSS PROCESS macro to analyze the research model. The findings revealed that digital entrepreneuri…
Compulsive ChatGPT usage, anxiety, burnout, and sleep disturbance: A serial mediation model based on stimulus-organism-response perspective
The limited understanding of the detrimental repercussions stemming from the adoption of artificial intelligence, exemplified by ChatGPT, on users' mental health issues underscores the urgency of our current research endeavor. In response to this knowledge gap, our study employs the stimulus-organism-response (SOR) framework and implements a serial mediation model to probe into the impacts of compulsive ChatGPT usage on users' mental health outco…
Exploring the role of cultural values on consumers’ organic food consumption: Does blockchain-enabled traceability matter
Research background: There is limited knowledge about how cultural values influence organic food consumption, as well as how blockchain-enabled traceability facilitates this behavior. Given the increasing need for transparency in food supply chains and increasing interest in sustainable consumption, understanding the role of culture and technological innovations like blockchain is crucial. Purpose of the article: This research applies Hofstede’s …
Blockchain-enabled food traceability system and consumers’ organic food consumption: A moderated mediation model of blockchain knowledge and trust in the organic food chain
Although the role of blockchain technology application in the organic food supply chain has been scholarly acknowledged, our understanding of how blockchain-enabled food traceability impacts consumer trust and purchase decisions is still limited. Adopting the lens from the stimulus-organism-response theory, this research draws a moderated mediation model to explore the direct and indirect impacts of blockchain-enabled food traceability system on …
The dark side of generative artificial intelligence: A critical analysis of controversies and risks of ChatGPT
Objective: The objective of the article is to provide a comprehensive identification and understanding of the challenges and opportunities associated with the use of generative artificial intelligence (GAI) in business. This study sought to develop a conceptual framework that gathers the negative aspects of GAI development in management and economics, with a focus on ChatGPT. Research Design & Methods: The study employed a narrative and critical …
Practices regarding the Covid-19 outbreak and life satisfaction: A moderated mediation model of psychological distress and fear of Covid-19
Increasing attention has been recently paid to the influences of the COVID-19 outbreak on the human psyche due to its potentially detrimental after-effects. However, little is known about the effects of practices introduced to contain the COVID-19 outbreak, such as social isolation and lockdowns, on individuals' psychological problems and well-being, or how a fear of COVID-19 amplifies or reduces these effects. Using a sample of 2680 Vietnamese a…
A moderated mediation model of perceived barriers, entrepreneurial self-efficacy, intentions, and behaviors: A social cognitive career theory perspective
Research background: Although perceived barriers are considered one of the central constructs in entrepreneurship research, most previous studies only examine the direct effect of perceived barriers on attitudes and/or intentions to become entrepreneurs. Little attention is paid to how perceived barriers can weaken individuals? translation from entrepreneurial intentions to actual behaviors. Purpose of the article: This research aims to adopt the…
How AI ‐Enabled Drivers Inspire Sustainability‐Oriented Entrepreneurial Intentions: Unraveling the (In)congruent Effects of Perceived Desirability and Feasibility From the Entrepreneurial Event Model …
This study aims to examine how generative artificial intelligence adoption and perceived artificial intelligence capacities influence sustainability‐oriented entrepreneurial intentions through psychological mechanisms, including perceived desirability and feasibility. Despite growing research interest in sustainability‐oriented entrepreneurship, the role of technological enablers, particularly artificial intelligence, in shaping entrepreneurial i…
Unraveling the dark side of ChatGPT: A Moderated Mediation Model of Technology Anxiety and Technostress
Purpose Limited knowledge exists regarding the adverse effects of artificial intelligence adoption, including platforms like ChatGPT, on users’ mental well-being. The current research seeks to adopt the insight from the stressor-strain-outcome paradigm and a moderated mediation model to examine how technology anxiety moderates the direct and indirect relationships between compulsive use of ChatGPT, technostress, and life satisfaction. Design/meth…
Do you believe in an afterlife: Fabricating sustainability-oriented entrepreneurs with curvilinear effects of religious beliefs
This study explores how religious beliefs shape sustainability-oriented entrepreneurial intentions through sustainability-oriented mindfulness and personal norms within the framework of the Norm Activation Model. Focusing on three specific religious beliefs—afterlife beliefs, karmic beliefs, and beliefs in a just world—the research investigates both the direct and indirect effects of these beliefs on sustainability-oriented intentions. Data were …
A serial mediation model of the linkage between entrepreneurial education, self-efficacy, attitudes and intentions: Does gender matter? A multi-group analysis
Purpose This paper aims to use the Social Cognitive Career Theory and a serial mediation model to explore how entrepreneurial self-confidence and attitudes mediate the connection between entrepreneurial education and entrepreneurial intention. Additionally, the study seeks to examine how gender impacts these relationships. Design/methodology/approach To test the formulated hypothesis and the serial mediation effect, a sample of 1,266 master’s stu…
Antecedents of green purchase intention: A cross-cultural empirical evidence from Vietnam and Poland
Research background: Even though antecedents of green consumption have already been considered in numerous scientific articles, their findings still remain inconsistent. Furthermore, far less attention has been paid to understanding the underlying mechanism of cultural values, including collectivism and long-term orientation, and perceived environmental knowledge influencing intention to purchase environmentally friendly products, as well as the …
The dark side of generative artificial intelligence: A critical analysis of controversies and risks of ChatGPT
Objective: The objective of the article is to provide a comprehensive identification and understanding of the challenges and opportunities associated with the use of generative artificial intelligence (GAI) in business. This study sought to develop a conceptual framework that gathers the negative aspects of GAI development in management and economics, with a focus on ChatGPT. Research Design & Methods: The study employed a narrative and critical …
Practices regarding the Covid-19 outbreak and life satisfaction: A moderated mediation model of psychological distress and fear of Covid-19
Increasing attention has been recently paid to the influences of the COVID-19 outbreak on the human psyche due to its potentially detrimental after-effects. However, little is known about the effects of practices introduced to contain the COVID-19 outbreak, such as social isolation and lockdowns, on individuals' psychological problems and well-being, or how a fear of COVID-19 amplifies or reduces these effects. Using a sample of 2680 Vietnamese a…
A moderated mediation model of perceived barriers, entrepreneurial self-efficacy, intentions, and behaviors: A social cognitive career theory perspective
Research background: Although perceived barriers are considered one of the central constructs in entrepreneurship research, most previous studies only examine the direct effect of perceived barriers on attitudes and/or intentions to become entrepreneurs. Little attention is paid to how perceived barriers can weaken individuals? translation from entrepreneurial intentions to actual behaviors. Purpose of the article: This research aims to adopt the…
A serial mediation model of the linkage between entrepreneurial education, self-efficacy, attitudes and intentions: Does gender matter? A multi-group analysis
Purpose This paper aims to use the Social Cognitive Career Theory and a serial mediation model to explore how entrepreneurial self-confidence and attitudes mediate the connection between entrepreneurial education and entrepreneurial intention. Additionally, the study seeks to examine how gender impacts these relationships. Design/methodology/approach To test the formulated hypothesis and the serial mediation effect, a sample of 1,266 master’s stu…
Digital entrepreneurial education and digital entrepreneurial intention: A moderated mediation model
The current study aims to investigate the influence of digital entrepreneurship education, the role of self-efficacy in digital entrepreneurship, and how digital technology anxiety can affect these relationships. The study employs the Social Cognitive Career Theory as its conceptual framework. Using a sample of 1665 students, this study utilized the SPSS PROCESS macro to analyze the research model. The findings revealed that digital entrepreneuri…
Compulsive ChatGPT usage, anxiety, burnout, and sleep disturbance: A serial mediation model based on stimulus-organism-response perspective
The limited understanding of the detrimental repercussions stemming from the adoption of artificial intelligence, exemplified by ChatGPT, on users' mental health issues underscores the urgency of our current research endeavor. In response to this knowledge gap, our study employs the stimulus-organism-response (SOR) framework and implements a serial mediation model to probe into the impacts of compulsive ChatGPT usage on users' mental health outco…
Exploring the role of cultural values on consumers’ organic food consumption: Does blockchain-enabled traceability matter
Research background: There is limited knowledge about how cultural values influence organic food consumption, as well as how blockchain-enabled traceability facilitates this behavior. Given the increasing need for transparency in food supply chains and increasing interest in sustainable consumption, understanding the role of culture and technological innovations like blockchain is crucial. Purpose of the article: This research applies Hofstede’s …
Blockchain-enabled food traceability system and consumers’ organic food consumption: A moderated mediation model of blockchain knowledge and trust in the organic food chain
Although the role of blockchain technology application in the organic food supply chain has been scholarly acknowledged, our understanding of how blockchain-enabled food traceability impacts consumer trust and purchase decisions is still limited. Adopting the lens from the stimulus-organism-response theory, this research draws a moderated mediation model to explore the direct and indirect impacts of blockchain-enabled food traceability system on …
Applying the Theory of Planned Behavior to Explore the Role of Blockchain Technology in Consumers’ Sustainable Consumption: A Multigroup Analysis of Gender
Although blockchain technology has been extensively studied in supply chain research, relatively little is known about the consumer‐level processes that translate blockchain‐enabled traceability into purchase behavior in the organic food sector. Drawing on the theory of planned behavior, this study examined how blockchain‐enabled traceability and perceived blockchain‐related information transparency shape consumers’ organic food purchase intentio…
Nurturing e-entrepreneurs with artificial intelligence: Curvilinear effects of perceived desirability and perceived feasibility based on the entrepreneurial event model
E-entrepreneurship is increasingly significant in the digital economy; however, the role of artificial intelligence in fostering e-entrepreneurial intention remains underexplored. Drawing on the Entrepreneurial Event Model, this study examines how the incorporation of generative AI and AI literacy influences e-entrepreneurial intention through the psychological mechanisms of perceived desirability and feasibility. A dataset recruited from 504 hig…
Balancing social and institutional support: A cross-cultural study of social entrepreneurial intentions in Vietnam and Poland
This study aims to test the combined effects of perceived social support and perceived institutional support on social entrepreneurial intentions within the cross-cultural contexts of Vietnam and Poland, two nations with distinct socio-economic environments. To achieve this objective, a survey was conducted among university students in both countries, resulting in a sample of 401 respondents from Vietnam and 341 from Poland. Polynomial regression…
Perceived blockchain-related information transparency and organic food purchase intention: An extension of the theory of planned behaviour with the moderation role of blockchain-based trust
Purpose The current study aims to investigate the impact of perceived blockchain-related information transparency on consumers’ intention to purchase organic food. This study examines how perceived blockchain- related information transparency, directly and indirectly, affects purchase intentions through attitudes, perceived behavioural control and subjective norms. Additionally, the study explores how blockchain-based trust moderates the influenc…
How AI ‐Enabled Drivers Inspire Sustainability‐Oriented Entrepreneurial Intentions: Unraveling the (In)congruent Effects of Perceived Desirability and Feasibility From the Entrepreneurial Event Model …
This study aims to examine how generative artificial intelligence adoption and perceived artificial intelligence capacities influence sustainability‐oriented entrepreneurial intentions through psychological mechanisms, including perceived desirability and feasibility. Despite growing research interest in sustainability‐oriented entrepreneurship, the role of technological enablers, particularly artificial intelligence, in shaping entrepreneurial i…
Is ethical eating a matter of belief”: Activating organic food consumption with curvilinear impacts of religious beliefs
Although environmental sustainability has become a growing priority, the role of religious convictions in shaping pro-environmental consumption-particularly in relation to organic food-remains underexplored. This gap is especially evident in non-Western contexts, where cultural and religious values may significantly influence consumer behavior. This research utilized the Norm Activation Model to explore the effect of religious beliefs -karmic bel…
How does GenAI reinforce higher education students' digital entrepreneurship? The curvilinear roles of perceived digital entrepreneurial desirability and feasibility
Generative Artificial Intelligence (GenAI) is reshaping digital entrepreneurship by altering how individuals perceive and pursue new ventures. This study integrates GenAI adoption into the Entrepreneurial Event Model to examine its influence on perceived desirability, feasibility, and entrepreneurial intention. Using stratified random sampling, data from 1061 Vietnamese university students were analyzed via polynomial regression and response surf…
Unraveling the dark side of ChatGPT: A Moderated Mediation Model of Technology Anxiety and Technostress
Purpose Limited knowledge exists regarding the adverse effects of artificial intelligence adoption, including platforms like ChatGPT, on users’ mental well-being. The current research seeks to adopt the insight from the stressor-strain-outcome paradigm and a moderated mediation model to examine how technology anxiety moderates the direct and indirect relationships between compulsive use of ChatGPT, technostress, and life satisfaction. Design/meth…
Do you believe in an afterlife: Fabricating sustainability-oriented entrepreneurs with curvilinear effects of religious beliefs
This study explores how religious beliefs shape sustainability-oriented entrepreneurial intentions through sustainability-oriented mindfulness and personal norms within the framework of the Norm Activation Model. Focusing on three specific religious beliefs—afterlife beliefs, karmic beliefs, and beliefs in a just world—the research investigates both the direct and indirect effects of these beliefs on sustainability-oriented intentions. Data were …
Karma-related influences on moral obligation and empathy: An Ethical Perspective
Purpose This study aims to explore how the three dimensions of karma – karmic duty orientation, indifference to rewards and equanimity – influence empathy and moral obligation, with implications for social economics. Design/methodology/approach The research was conducted on a valid sample of 401 university students in Vietnam, using hierarchical regression to test formulated hypotheses. Findings The analysis reveals that karmic duty orientation a…
Working with AI, wrestling with ethics: How collaboration and ethical anxiety drive employees’ digital-intelligence transformation self-efficacy
How institutional and educational support inspire sustainability-oriented entrepreneurship: Exploring the (in)congruent intrinsic–extrinsic motivation mechanisms from a self-determination theory persp…
Purpose This study aims to investigate how intrinsic and extrinsic motivations, as well as institutional and educational support, influence the formation of sustainability-oriented entrepreneurial intentions (SOIs). By applying the self-determination theory (SDT), the research addresses gaps in understanding how these factors interact to shape entrepreneurial activities aligned with sustainability goals. Design/methodology/approach Using data fro…
GenAI incorporation in entrepreneurship education and higher education students’ Fintech entrepreneurship: A cross-cultural approach in Vietnam and Poland
This study investigates how integrating generative artificial intelligence (GenAI) into entrepreneurship education influences students’ FinTech entrepreneurial intentions and behaviours, drawing on the Theory of Planned Behaviour (TPB). It also examines cross-country differences between Vietnam and Poland. Data were collected from 1117 university students (Vietnam: 585; Poland: 532) and analysed using partial least squares structural equation mod…
Blockchain-based food traceability system and green brand image: Enhancing product trust and purchase intentions for online agricultural products
This study investigates the impact of green agriculture product brand image and blockchain-based food traceability systems on enhancing product trust and its subsequent effects on online agriculture product purchase intention. As consumer demand for transparency and sustainability rises, integrating blockchain technology in the agricultural sector provides a framework for ensuring product authenticity and traceability. By leveraging the SOR model…
Blockchain technology and organic food consumption: A polynomial regression-based approach to explore the role of trust in retailers and producers
Integrating blockchain and livestreaming: A pathway to strengthening product trust and purchase intentions in online agri-food market
Purpose This research examines the role of livestreaming and the blockchain-based food traceability system on the intention to purchase agricultural products online through building product trust. By applying the Stimulus-Organism-Response (SOR) model, this study investigates how livestreaming and blockchain-based traceability systems affect online agricultural product purchase intentions through product trust. Design/methodology/approach This st…
Psychology (17 works) · Social Psychology (13 works) · Sociology (13 works) · Entrepreneurship Studies and Influences (10 works) · Business (9 works) · Computer Science (7 works) · Entrepreneurship (7 works) · Mediation (7 works) · Economics (6 works) · Moderated mediation (6 works)