Elisenda Estanyol
Biographic Data
| ID | 4036064 |
|---|---|
| NAME | Elisenda Estanyol |
| GIVEN NAMES | Elisenda |
| FAMILY NAME | Estanyol |
| SIGNATURE | ESTANYOL E |
| AFFILIATIONS | Universitat Oberta de Catalunya |
| ORCID | 0000-0003-3986-0377 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
La evolución de la comunicación interna en contextos de cambio: Un estudio longitudinal desde el liderazgo organizacional
Propósito. La comunicación interna (CI) es reconocida cada vez más como una herramienta estratégica para alinear equipos, fortalecer la cultura corporativa y gestionar el cambio en entornos dinámicos. Este estudio explora la CI desde la perspectiva de la alta dirección, con tres objetivos principales: (1) analizar las aportaciones clave de la función de CI y determinar en qué contextos organizativos adquiere un mayor valor estratégico (2) identif…
Perspectives and Challenges of Internal Communication: Insights from Senior Management
Internal communication (IC) has become increasingly vital for aligning teams, strengthening organizational culture, and navigating change. This study explores the strategic contributions of IC, the elements required to achieve its objectives, and the challenges it faces moving forward. The analysis draws on a qualitative longitudinal trend study based on semi-structured interviews with senior managers in Spain, conducted in 2022 (n = 11) and 2024…
Comunicar la responsabilidad social corporativa en la era de la desinformación: Una aproximación a las agencias de relaciones públicas en España
En la era de la desinformación, los stakeholders se muestran cada vez más escépticos con las afirmaciones de compromiso social y medioambiental de las empresas. La expansión del greenwashing, entre otras técnicas de comunicación engañosa, ha hecho caer la confianza del consumidor y de otros públicos clave. Este estudio examina cómo desarrollan la comunicación de la responsabilidad social corporativa (RSC) y de los criterios ESG (environmental, so…
Differences Across Generations in the Perception of the Ethical, Social, Environmental, and Labor Responsibilities of the Most Reputed Spanish Organizations
The implementation of integrated corporate communications can be challenging for organizations owing to three main requirements: (i) genuinely committing with corporate social responsibility (CSR) beyond product profitability,(ii) effectively integrating the UN 2030 Agenda, and (iii) meeting the expectations of a wide variety of stakeholders, particularly those belonging to the younger generations. Generation Z is a particularly relevant generati…
Compromiso con la Responsabilidad Social Corporativa. Un análisis de su visualización por parte de las agencias de relaciones públicas
Introducción: Desde la introducción de los Objetivos de Desarrollo Sostenible (ODS), el desarrollo sostenible y la Resposnabilidad Social Corporativa (RSC) son una de las principales tendencias estratégicas en relaciones públicas (RRPP). La presente investigación tiene como objetivo identificar si las agencias visibilizan su oferta de servicios especializados en RSC, y comprobar su propio compromiso en la materia. Metodología: Se han analizado la…
Do politicians connect with young people? Analysis of Twitter use by candidates in the 2019 European Parliament election campaign
The use of social media, especially Twitter, has become part of the political communication strategies of parties and candidates. Reaching young voters and reducing their historical abstention has become a challenge, even more for candidates standing for the European Parliament, elections that have traditionally witnessed a much smaller turnout. To find out if the main six candidates in the 2019 European Parliament election campaign (10–26 May), …
Perceptions of online education among 16-18-year-olds: Differences and similarities in their interests and preferred formats according to where they live
This research employs a quantitative and cross-sectional approach, utilizing an online survey (N=600), to examine the preferences of Spanish students aged 16 to 18 regarding different modes of education (face-to-face or online). It also explores potential variances based on their place of residence. Additionally, the study identifies the subjects of interest to these students for integration into formal learning and determines their preferred onl…
Digital competence among young people in Spain: A gender divide analysis
Datafication in today’s communicative ecosystem poses a challenge to media and digital literacy, especially with regard to young people’s participation and civic and democratic engagement. We address this issue using the notion of digital citizenship, in order to study the gender digital divide as it relates to competence (i.e., skills and knowledge) and the possibility of leveraging said competence to promote civic education grounded in gender e…
Comunicación de la responsabilidad social corporativa (RSC): Análisis de las campañas más premiadas en 2018
Corporate social responsibility (CSR) has an impact on the reputation of companies and institutions, so its management is also crucial from a communicative perspective. Stakeholders –not just consumers– demand that companies take a position on the main problems that affect society and act conscientiously, resulting in a constant evolution of CSR communication. The purpose of this research is to examine successful CSR communication practices based…
Jóvenes y videojuegos. Percepciones sobre su tratamiento informativo en los medios de comunicación
Los videojuegos se han convertido en una potente industria que goza ya de más de medio siglo de implantación en nuestra sociedad, siendo los jóvenes los que más participan en el juego digital. Esta investigación analiza las opiniones sobre los videojuegos de este grupo poblacional, concretamente los jóvenes españoles de entre 16 y 35 años, centrándose en su percepción sobre el tratamiento informativo en los medios de comunicación. El estudio, pio…
Internet y nuevos medios: Estudio sobre usos y opiniones de las personas mayores en España
This research was aimed at determining the media use by the Spanish population over 61 years, their relation with the new technologies and their opinions. We interviewed 383 Spaniards as part of the 2013 World Internet Project (WIP). The sample was segmented into two categories: young olds (from 61-70 years), and middle-old olds (71 and over). The results have been compared to the Spanish general population to detect the most relevant specifities…
Do politicians connect with young people? Analysis of Twitter use by candidates in the 2019 European Parliament election campaign
The use of social media, especially Twitter, has become part of the political communication strategies of parties and candidates. Reaching young voters and reducing their historical abstention has become a challenge, even more for candidates standing for the European Parliament, elections that have traditionally witnessed a much smaller turnout. To find out if the main six candidates in the 2019 European Parliament election campaign (10–26 May), …
Digital competence among young people in Spain: A gender divide analysis
Datafication in today’s communicative ecosystem poses a challenge to media and digital literacy, especially with regard to young people’s participation and civic and democratic engagement. We address this issue using the notion of digital citizenship, in order to study the gender digital divide as it relates to competence (i.e., skills and knowledge) and the possibility of leveraging said competence to promote civic education grounded in gender e…
Comunicación de la responsabilidad social corporativa (RSC): Análisis de las campañas más premiadas en 2018
Corporate social responsibility (CSR) has an impact on the reputation of companies and institutions, so its management is also crucial from a communicative perspective. Stakeholders –not just consumers– demand that companies take a position on the main problems that affect society and act conscientiously, resulting in a constant evolution of CSR communication. The purpose of this research is to examine successful CSR communication practices based…
Jóvenes y videojuegos. Percepciones sobre su tratamiento informativo en los medios de comunicación
Los videojuegos se han convertido en una potente industria que goza ya de más de medio siglo de implantación en nuestra sociedad, siendo los jóvenes los que más participan en el juego digital. Esta investigación analiza las opiniones sobre los videojuegos de este grupo poblacional, concretamente los jóvenes españoles de entre 16 y 35 años, centrándose en su percepción sobre el tratamiento informativo en los medios de comunicación. El estudio, pio…
Internet y nuevos medios: Estudio sobre usos y opiniones de las personas mayores en España
This research was aimed at determining the media use by the Spanish population over 61 years, their relation with the new technologies and their opinions. We interviewed 383 Spaniards as part of the 2013 World Internet Project (WIP). The sample was segmented into two categories: young olds (from 61-70 years), and middle-old olds (71 and over). The results have been compared to the Spanish general population to detect the most relevant specifities…
Internet y nuevos medios: Estudio sobre usos y opiniones de las personas mayores en España
This research was aimed at determining the media use by the Spanish population over 61 years, their relation with the new technologies and their opinions. We interviewed 383 Spaniards as part of the 2013 World Internet Project (WIP). The sample was segmented into two categories: young olds (from 61-70 years), and middle-old olds (71 and over). The results have been compared to the Spanish general population to detect the most relevant specifities…
Jóvenes y videojuegos. Percepciones sobre su tratamiento informativo en los medios de comunicación
Los videojuegos se han convertido en una potente industria que goza ya de más de medio siglo de implantación en nuestra sociedad, siendo los jóvenes los que más participan en el juego digital. Esta investigación analiza las opiniones sobre los videojuegos de este grupo poblacional, concretamente los jóvenes españoles de entre 16 y 35 años, centrándose en su percepción sobre el tratamiento informativo en los medios de comunicación. El estudio, pio…
Comunicación de la responsabilidad social corporativa (RSC): Análisis de las campañas más premiadas en 2018
Corporate social responsibility (CSR) has an impact on the reputation of companies and institutions, so its management is also crucial from a communicative perspective. Stakeholders –not just consumers– demand that companies take a position on the main problems that affect society and act conscientiously, resulting in a constant evolution of CSR communication. The purpose of this research is to examine successful CSR communication practices based…
Digital competence among young people in Spain: A gender divide analysis
Datafication in today’s communicative ecosystem poses a challenge to media and digital literacy, especially with regard to young people’s participation and civic and democratic engagement. We address this issue using the notion of digital citizenship, in order to study the gender digital divide as it relates to competence (i.e., skills and knowledge) and the possibility of leveraging said competence to promote civic education grounded in gender e…
Compromiso con la Responsabilidad Social Corporativa. Un análisis de su visualización por parte de las agencias de relaciones públicas
Introducción: Desde la introducción de los Objetivos de Desarrollo Sostenible (ODS), el desarrollo sostenible y la Resposnabilidad Social Corporativa (RSC) son una de las principales tendencias estratégicas en relaciones públicas (RRPP). La presente investigación tiene como objetivo identificar si las agencias visibilizan su oferta de servicios especializados en RSC, y comprobar su propio compromiso en la materia. Metodología: Se han analizado la…
Do politicians connect with young people? Analysis of Twitter use by candidates in the 2019 European Parliament election campaign
The use of social media, especially Twitter, has become part of the political communication strategies of parties and candidates. Reaching young voters and reducing their historical abstention has become a challenge, even more for candidates standing for the European Parliament, elections that have traditionally witnessed a much smaller turnout. To find out if the main six candidates in the 2019 European Parliament election campaign (10–26 May), …
Perceptions of online education among 16-18-year-olds: Differences and similarities in their interests and preferred formats according to where they live
This research employs a quantitative and cross-sectional approach, utilizing an online survey (N=600), to examine the preferences of Spanish students aged 16 to 18 regarding different modes of education (face-to-face or online). It also explores potential variances based on their place of residence. Additionally, the study identifies the subjects of interest to these students for integration into formal learning and determines their preferred onl…
Differences Across Generations in the Perception of the Ethical, Social, Environmental, and Labor Responsibilities of the Most Reputed Spanish Organizations
The implementation of integrated corporate communications can be challenging for organizations owing to three main requirements: (i) genuinely committing with corporate social responsibility (CSR) beyond product profitability,(ii) effectively integrating the UN 2030 Agenda, and (iii) meeting the expectations of a wide variety of stakeholders, particularly those belonging to the younger generations. Generation Z is a particularly relevant generati…
Comunicar la responsabilidad social corporativa en la era de la desinformación: Una aproximación a las agencias de relaciones públicas en España
En la era de la desinformación, los stakeholders se muestran cada vez más escépticos con las afirmaciones de compromiso social y medioambiental de las empresas. La expansión del greenwashing, entre otras técnicas de comunicación engañosa, ha hecho caer la confianza del consumidor y de otros públicos clave. Este estudio examina cómo desarrollan la comunicación de la responsabilidad social corporativa (RSC) y de los criterios ESG (environmental, so…
La evolución de la comunicación interna en contextos de cambio: Un estudio longitudinal desde el liderazgo organizacional
Propósito. La comunicación interna (CI) es reconocida cada vez más como una herramienta estratégica para alinear equipos, fortalecer la cultura corporativa y gestionar el cambio en entornos dinámicos. Este estudio explora la CI desde la perspectiva de la alta dirección, con tres objetivos principales: (1) analizar las aportaciones clave de la función de CI y determinar en qué contextos organizativos adquiere un mayor valor estratégico (2) identif…
Perspectives and Challenges of Internal Communication: Insights from Senior Management
Internal communication (IC) has become increasingly vital for aligning teams, strengthening organizational culture, and navigating change. This study explores the strategic contributions of IC, the elements required to achieve its objectives, and the challenges it faces moving forward. The analysis draws on a qualitative longitudinal trend study based on semi-structured interviews with senior managers in Spain, conducted in 2022 (n = 11) and 2024…
Political science (8 works) · Sociology (5 works) · Humanities (4 works) · Psychology (4 works) · Art (3 works) · Communication and COVID-19 Impact (3 works) · Public relations (3 works) · Public Relations and Crisis Communication (3 works) · Advertising and Communication Studies (2 works) · Computer Science (2 works)