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Ho Keat Leng

Biographic Data

ID4036072
NAMEHo Keat Leng
GIVEN NAMESHo Keat
FAMILY NAMELeng
SIGNATURELENG H K
AFFILIATIONSNanyang Technological University
ORCID0000-0002-7349-6540
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS7
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2013
LATEST PUBLICATION YEAR2020
H-INDEX2
  • Self-presentation of Iranian football players on Instagram during the 2018 World Cup

    Shohreh Sadeghi, Ho Keat Leng•ARTICLE•Soccer and Society•2020•Cited by: 5•References: 7

    Members of social network sites are able to decide how to present themselves to other members. An earlier study has suggested that athletes may put up posts to describe themselves in their various roles. The aim of this study is to gain further insight by extending from the earlier conceptual framework. The posts of 14 Iranian footballer who played in the Russia 2018 World Cup from April to August were analysed. Content analysis found that the po…

  • Body Image, Physical Activity and Sport Involvement

    Open Access•Ho Keat Leng, Yi Xian Philip Phua et al.•ARTICLE•Physical Culture and Sport…•2019•References: 2

    The aim of this study is to examine whether sport involvement i.e. identification with the domain of sports affect satisfaction with body image in men and women. 158 respondents from a tertiary educational institution provided data on their satisfaction with their body image, level of sport involvement, and level of physical activity. Independent t-tests were conducted to compare differences between and within genders. Female respondents (n=40) w…

  • A Foucauldian Analysis on Discourse in Primary School Physical Education Classes in Singapore

    Open Access•Ho Jin Chung, Ho Keat Leng et al.•ARTICLE•Physical Culture and Sport…•2019•References: 7

    This study aims to investigate the discourse in physical education (PE) classes among primary school students in Singapore and reveal the distinctive governing epistemological structure. Eight primary school students were interviewed, and an archaeological analysis based on Foucault’s thoughts and works was employed. The findings of this study provided a deeper understanding of PE discourse and offered a unique perspective on the conditions for s…

  • Marketing Sports Products on Facebook

    Open Access•Chew Swee Seng, Ho Keat Leng•ARTICLE•Physical Culture and Sport…•2014•References: 2

    There has been an increase in the use of social network sites as a marketing medium for commercial products and services. The aim of this paper is to examine the effectiveness of social network sites in influencing both consumer perception of quality of sports products and consumer intention to purchase sports products. A Facebook page of a fictitious brand of sports shoes was set up. The control group (n=57) was exposed to a page with only minim…

  • Make me proud! Singapore 2010 Youth Olympic Games and its effect on national pride of young Singaporeans

    Open Access•Ho Keat Leng, Tzu-Yin Kuo et al.•ARTICLE•International Review for the…•2014•Cited by: 2•References: 22

    Politicians and sports organizations have often relied on economic benefits to justify their decisions in hosting major sports events in their countries. Consequently, there are comparatively few studies on the non-economic benefits of hosting major sports events. The purpose of this research is to determine whether there is any change in the level of national pride in the hosting of the Youth Olympics Games held recently in Singapore in 2010. Tw…

  • Sport in Australian National Identity

    Ho Keat Leng•ARTICLE•The International Journal of the…•2013

    Australia is considered one of the great sporting nations in the world. It has achieved international sporting success and its people have a high level of involvement in sport. Indeed, it has been

  • Self-presentation of Iranian football players on Instagram during the 2018 World Cup

    Shohreh Sadeghi, Ho Keat Leng•ARTICLE•Soccer and Society•2020•Cited by: 5•References: 7

    Members of social network sites are able to decide how to present themselves to other members. An earlier study has suggested that athletes may put up posts to describe themselves in their various roles. The aim of this study is to gain further insight by extending from the earlier conceptual framework. The posts of 14 Iranian footballer who played in the Russia 2018 World Cup from April to August were analysed. Content analysis found that the po…

  • Make me proud! Singapore 2010 Youth Olympic Games and its effect on national pride of young Singaporeans

    Open Access•Ho Keat Leng, Tzu-Yin Kuo et al.•ARTICLE•International Review for the…•2014•Cited by: 2•References: 22

    Politicians and sports organizations have often relied on economic benefits to justify their decisions in hosting major sports events in their countries. Consequently, there are comparatively few studies on the non-economic benefits of hosting major sports events. The purpose of this research is to determine whether there is any change in the level of national pride in the hosting of the Youth Olympics Games held recently in Singapore in 2010. Tw…

  • Sport in Australian National Identity

    Ho Keat Leng•ARTICLE•The International Journal of the…•2013

    Australia is considered one of the great sporting nations in the world. It has achieved international sporting success and its people have a high level of involvement in sport. Indeed, it has been

  • Marketing Sports Products on Facebook

    Open Access•Chew Swee Seng, Ho Keat Leng•ARTICLE•Physical Culture and Sport…•2014•References: 2

    There has been an increase in the use of social network sites as a marketing medium for commercial products and services. The aim of this paper is to examine the effectiveness of social network sites in influencing both consumer perception of quality of sports products and consumer intention to purchase sports products. A Facebook page of a fictitious brand of sports shoes was set up. The control group (n=57) was exposed to a page with only minim…

  • Make me proud! Singapore 2010 Youth Olympic Games and its effect on national pride of young Singaporeans

    Open Access•Ho Keat Leng, Tzu-Yin Kuo et al.•ARTICLE•International Review for the…•2014•Cited by: 2•References: 22

    Politicians and sports organizations have often relied on economic benefits to justify their decisions in hosting major sports events in their countries. Consequently, there are comparatively few studies on the non-economic benefits of hosting major sports events. The purpose of this research is to determine whether there is any change in the level of national pride in the hosting of the Youth Olympics Games held recently in Singapore in 2010. Tw…

  • Body Image, Physical Activity and Sport Involvement

    Open Access•Ho Keat Leng, Yi Xian Philip Phua et al.•ARTICLE•Physical Culture and Sport…•2019•References: 2

    The aim of this study is to examine whether sport involvement i.e. identification with the domain of sports affect satisfaction with body image in men and women. 158 respondents from a tertiary educational institution provided data on their satisfaction with their body image, level of sport involvement, and level of physical activity. Independent t-tests were conducted to compare differences between and within genders. Female respondents (n=40) w…

  • A Foucauldian Analysis on Discourse in Primary School Physical Education Classes in Singapore

    Open Access•Ho Jin Chung, Ho Keat Leng et al.•ARTICLE•Physical Culture and Sport…•2019•References: 7

    This study aims to investigate the discourse in physical education (PE) classes among primary school students in Singapore and reveal the distinctive governing epistemological structure. Eight primary school students were interviewed, and an archaeological analysis based on Foucault’s thoughts and works was employed. The findings of this study provided a deeper understanding of PE discourse and offered a unique perspective on the conditions for s…

  • Self-presentation of Iranian football players on Instagram during the 2018 World Cup

    Shohreh Sadeghi, Ho Keat Leng•ARTICLE•Soccer and Society•2020•Cited by: 5•References: 7

    Members of social network sites are able to decide how to present themselves to other members. An earlier study has suggested that athletes may put up posts to describe themselves in their various roles. The aim of this study is to gain further insight by extending from the earlier conceptual framework. The posts of 14 Iranian footballer who played in the Russia 2018 World Cup from April to August were analysed. Content analysis found that the po…

Psychology (5 works) · Sociology (4 works) · Advertising (3 works) · Business (3 works) · Political science (3 works) · Affect (linguistics (2 works) · Gender Studies (2 works) · Gender Studies (2 works) · Impact of Technology on Adolescents (2 works) · Marketing (2 works)

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