Suman Mishra
Biographic Data
| ID | 4036982 |
|---|---|
| NAME | Suman Mishra |
| GIVEN NAMES | Suman |
| FAMILY NAME | Mishra |
| SIGNATURE | MISHRA S |
| AFFILIATIONS | Southern Illinois University Edwardsville |
| ORCID | 0000-0001-9310-1086 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 14 |
| WORKS AS AUTHOR | 13 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Built by Us, Questioned by Us
When Beatrice Dixon’s Black-owned feminine care brand, The Honey Pot Company, faced a 2022 controversy, the incident highlighted a gap in crisis communication scholarship concerning how race, gender, and technology shape consumer trust online. Drawing on Critical Technocultural Discourse Analysis (CTDA) and intersectionality, this study examines consumer discourse and the company’s response on X (formerly Twitter). Findings show that Honey Pot sh…
Climate Justice and Other News Frames in the Coverage of Climate Change in Kenya, Nigeria, and South Africa
Media and communication scholars have studied climate change from many perspectives. However, much of the scholarship has focused on Western countries, with limited attention paid to African countries. This study expands climate change communication research by examining framing devices used by prominent newspapers in Kenya, Nigeria and South Africa. A content analysis of 342 newspaper articles published in Daily Nation (Kenya), Punch (Nigeria) a…
Media Representations and Diversity in the 100 Years of Journalism & Mass Communication Quarterly
The Journal and Mass Communication Quarterly (JMCQ) has documented the struggle members of marginalized groups face in their quest to be treated equally in media content and careers. In this analysis, we note that the journal’s century of articles documents the many historical shifts in the representation and treatment of women and minorities in media settings. Articles emphasize the lack of opportunities for advancement, management issues, and s…
Smart Assistants for Smart Living
This study examines advertising of top-selling voice-activated smart speakers in the United States to understand how advertisers are promoting these devices to consumers. The study identifies four representations of technology in smart speaker advertising. This includes technology as human, technology as self-expression and happiness, technology as progress, and technology as productivity. Engaging in semiotic analysis of select advertising, the …
Globalizing male attractiveness
This study examines the construction of new models of masculinity in men’s lifestyle magazine advertising in India. Using textual analysis of advertisements, the study shows how certain kinds of western masculine ideals and body aesthetics are being adopted and reworked into advertising to appeal and facilitate consumption among middle and upper-class Indian men living in the urban centers of India. The contemporary construction of upper and aspi…
From #MeToo to #MeTooIndia
This study examines news domestication in an Indian context by analyzing the press coverage of the global #MeToo movement in India. The findings were based on the textual analysis of 641 news articles from five prominent English language newspapers published between October 2017 and October 2018. Accordingly, this study reveals that the press domesticated the global #MeToo movement by highlighting similar concerns in the Indian entertainment indu…
Looking westwards
This study examines advertising content of four top-selling Indian editions of transnational men’s lifestyle magazines ( Men’s Health India, GQ India, FHM India and Maxim India) to understand how it constructs masculinity for upper-class urban Indian men. Through content analysis of advertisements, the study finds greater presence of international brands and Caucasian models than domestic Indian brands and Indian models. Male models often appear …
The Importance of “Consumer Type” in the Attribution of Crisis Responsibility
This study investigates a corporate crisis from the perspective of a consumer. Using in-depth interviews, it investigates the perceptions of mothers about the Maggi noodles lead crisis in India. The findings reveal three types of customers—the devotees, doubters and dropouts—who had different perceptions about the crisis and attributed different levels of responsibility to the corporation based on their attitude and affect toward the brand, attit…
From self-control to self-improvement
This study examines six decades (1930 to 1990) of weight loss advertising in the New York Times, using a combination of qualitative content analysis and textual analysis methods to understand how the discourse of weight loss has evolved over the years in the United States. The findings of the study show that the discourse of weight loss evolved from self-control to self-improvement. It also notes greater representations of white women in weight l…
Nationality and gender in sports photography
This case study examines the images of figure skaters in the photo essays of two popular web sites Time.com and SI.com (Sports Illustrated) using semiotic analysis. The findings of the study show both reinforcement and contradictions in representation of gender and national identities. Female figure skaters were given greater prominence than male figure skaters in the photo essays, but they were also sexualised and feminised. An interesting inter…
(Re) Framing Women and Network News
In spring 2011, Katie Couric announced she was leaving the CBS Evening News to join ABC as a talk show host, and as a member of the ABC news team. It was not long before, in 2006, that Couric had j
Doing Survey Research in Media Studies
Survey research is a widely used methodology for collecting quantitative data and is particularly useful for conducting research in communication and media studies. This essay provides an overview of survey methodology, its historical background, and its uses in communication and media studies. It explains some of the basic concepts in survey design such as sample, sampling procedures, questionnaire design, and modes of distribution of questionna…
The Shame Games’
This study examines the news coverage of the Commonwealth Games in India in major newspapers in Australia, Canada, New Zealand and the UK. Textual analysis of news articles reveals a heavy focus on issues of mismanagement and deficiencies in game preparations, and the use of negative stereotypes of India. The article draws attention to the bias in coverage of events in developing countries and calls attention to the hegemonic function of the West…
From #MeToo to #MeTooIndia
This study examines news domestication in an Indian context by analyzing the press coverage of the global #MeToo movement in India. The findings were based on the textual analysis of 641 news articles from five prominent English language newspapers published between October 2017 and October 2018. Accordingly, this study reveals that the press domesticated the global #MeToo movement by highlighting similar concerns in the Indian entertainment indu…
The Importance of “Consumer Type” in the Attribution of Crisis Responsibility
This study investigates a corporate crisis from the perspective of a consumer. Using in-depth interviews, it investigates the perceptions of mothers about the Maggi noodles lead crisis in India. The findings reveal three types of customers—the devotees, doubters and dropouts—who had different perceptions about the crisis and attributed different levels of responsibility to the corporation based on their attitude and affect toward the brand, attit…
The Shame Games’
This study examines the news coverage of the Commonwealth Games in India in major newspapers in Australia, Canada, New Zealand and the UK. Textual analysis of news articles reveals a heavy focus on issues of mismanagement and deficiencies in game preparations, and the use of negative stereotypes of India. The article draws attention to the bias in coverage of events in developing countries and calls attention to the hegemonic function of the West…
From self-control to self-improvement
This study examines six decades (1930 to 1990) of weight loss advertising in the New York Times, using a combination of qualitative content analysis and textual analysis methods to understand how the discourse of weight loss has evolved over the years in the United States. The findings of the study show that the discourse of weight loss evolved from self-control to self-improvement. It also notes greater representations of white women in weight l…
(Re) Framing Women and Network News
In spring 2011, Katie Couric announced she was leaving the CBS Evening News to join ABC as a talk show host, and as a member of the ABC news team. It was not long before, in 2006, that Couric had j
The Shame Games’
This study examines the news coverage of the Commonwealth Games in India in major newspapers in Australia, Canada, New Zealand and the UK. Textual analysis of news articles reveals a heavy focus on issues of mismanagement and deficiencies in game preparations, and the use of negative stereotypes of India. The article draws attention to the bias in coverage of events in developing countries and calls attention to the hegemonic function of the West…
Doing Survey Research in Media Studies
Survey research is a widely used methodology for collecting quantitative data and is particularly useful for conducting research in communication and media studies. This essay provides an overview of survey methodology, its historical background, and its uses in communication and media studies. It explains some of the basic concepts in survey design such as sample, sampling procedures, questionnaire design, and modes of distribution of questionna…
Nationality and gender in sports photography
This case study examines the images of figure skaters in the photo essays of two popular web sites Time.com and SI.com (Sports Illustrated) using semiotic analysis. The findings of the study show both reinforcement and contradictions in representation of gender and national identities. Female figure skaters were given greater prominence than male figure skaters in the photo essays, but they were also sexualised and feminised. An interesting inter…
(Re) Framing Women and Network News
In spring 2011, Katie Couric announced she was leaving the CBS Evening News to join ABC as a talk show host, and as a member of the ABC news team. It was not long before, in 2006, that Couric had j
Looking westwards
This study examines advertising content of four top-selling Indian editions of transnational men’s lifestyle magazines ( Men’s Health India, GQ India, FHM India and Maxim India) to understand how it constructs masculinity for upper-class urban Indian men. Through content analysis of advertisements, the study finds greater presence of international brands and Caucasian models than domestic Indian brands and Indian models. Male models often appear …
The Importance of “Consumer Type” in the Attribution of Crisis Responsibility
This study investigates a corporate crisis from the perspective of a consumer. Using in-depth interviews, it investigates the perceptions of mothers about the Maggi noodles lead crisis in India. The findings reveal three types of customers—the devotees, doubters and dropouts—who had different perceptions about the crisis and attributed different levels of responsibility to the corporation based on their attitude and affect toward the brand, attit…
From self-control to self-improvement
This study examines six decades (1930 to 1990) of weight loss advertising in the New York Times, using a combination of qualitative content analysis and textual analysis methods to understand how the discourse of weight loss has evolved over the years in the United States. The findings of the study show that the discourse of weight loss evolved from self-control to self-improvement. It also notes greater representations of white women in weight l…
From #MeToo to #MeTooIndia
This study examines news domestication in an Indian context by analyzing the press coverage of the global #MeToo movement in India. The findings were based on the textual analysis of 641 news articles from five prominent English language newspapers published between October 2017 and October 2018. Accordingly, this study reveals that the press domesticated the global #MeToo movement by highlighting similar concerns in the Indian entertainment indu…
Globalizing male attractiveness
This study examines the construction of new models of masculinity in men’s lifestyle magazine advertising in India. Using textual analysis of advertisements, the study shows how certain kinds of western masculine ideals and body aesthetics are being adopted and reworked into advertising to appeal and facilitate consumption among middle and upper-class Indian men living in the urban centers of India. The contemporary construction of upper and aspi…
Media Representations and Diversity in the 100 Years of Journalism & Mass Communication Quarterly
The Journal and Mass Communication Quarterly (JMCQ) has documented the struggle members of marginalized groups face in their quest to be treated equally in media content and careers. In this analysis, we note that the journal’s century of articles documents the many historical shifts in the representation and treatment of women and minorities in media settings. Articles emphasize the lack of opportunities for advancement, management issues, and s…
Smart Assistants for Smart Living
This study examines advertising of top-selling voice-activated smart speakers in the United States to understand how advertisers are promoting these devices to consumers. The study identifies four representations of technology in smart speaker advertising. This includes technology as human, technology as self-expression and happiness, technology as progress, and technology as productivity. Engaging in semiotic analysis of select advertising, the …
Climate Justice and Other News Frames in the Coverage of Climate Change in Kenya, Nigeria, and South Africa
Media and communication scholars have studied climate change from many perspectives. However, much of the scholarship has focused on Western countries, with limited attention paid to African countries. This study expands climate change communication research by examining framing devices used by prominent newspapers in Kenya, Nigeria and South Africa. A content analysis of 342 newspaper articles published in Daily Nation (Kenya), Punch (Nigeria) a…
Built by Us, Questioned by Us
When Beatrice Dixon’s Black-owned feminine care brand, The Honey Pot Company, faced a 2022 controversy, the incident highlighted a gap in crisis communication scholarship concerning how race, gender, and technology shape consumer trust online. Drawing on Critical Technocultural Discourse Analysis (CTDA) and intersectionality, this study examines consumer discourse and the company’s response on X (formerly Twitter). Findings show that Honey Pot sh…
Political science (11 works) · Sociology (11 works) · Advertising (7 works) · Media Studies and Communication (7 works) · Business (6 works) · Law (6 works) · Gender, Feminism, and Media (5 works) · Psychology (5 works) · Social science (5 works) · Art (4 works)