Zoe Olbermann
Biographic Data
| ID | 4037022 |
|---|---|
| NAME | Zoe Olbermann |
| GIVEN NAMES | Zoe |
| FAMILY NAME | Olbermann |
| SIGNATURE | OLBERMANN Z |
| AFFILIATIONS | University of Würzburg |
| ORCID | 0000-0001-5183-6797 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Unraveling the pinkwashing discourse on X and Instagram
The (perceived) appropriation of social issues for promotional purposes, without translating that awareness and support into real social change, is a growing trend in marketing and is widely discussed under the term ‘washing’ practice. This paper examines the discourses associated with the term pinkwashing and explores the networks, sentiments, and persuasive aspects of this concept. We take an exploratory and descriptive approach to examine this…
Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication
With virtual social media influencers, a new form of brand ambassador has established itself on social networks. In our study, we look at the extent to which they are also suitable as spokespersons after a corporate crisis. To this end, we conducted a three-stage single-factor design online experiment ( N = 169) and compared human influencers with two types of virtual influencers: humanized virtual influencers and animated virtual influencers. Ou…
Mobile news access, mobile news repertoires, and users’ tendency to talk about the news – an experience sampling study on mobile news consumption
Purpose Over the past three decades, our media ecologies have substantially transformed, changing how people get in touch with the news. These changes have also led to higher variability in news access across users’ daily lives. Using the microcosm of mobile news consumption as a proxy for the changes in our general news use, we explore types of mobile news access and mobile news repertoires and their relations to users’ tendency to talk about th…
Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication
Social media influencers have become increasingly important in persuading people to become environmentally sensitive. As 'greenfluencers' have been studied primarily in the context of advertising, it is crucial to investigate the mechanisms and effects of their non-product-related environmental messages. In two studies, we tested different message frames, a well-known persuasion strategy, in the context of Instagram reels (short audiovisual video…
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing
Companies increasingly take a stance for the LGBTQIA* community. However, consumers often criticize the appropriation of this support for economic reasons, also called rainbowwashing. Building upon corporate hypocrisy and greenwashing research, we investigate under which circumstances participants perceive an ad as rainbowwashing in two experiments. In Study 1, we test the effects of claims (vague vs. concrete vs. no claim) and emotional imagery …
News Junkie or Only Accidentally Informed? An in-Situ Study on Situational Types and Individual Repertoires of Mobile News Access Among German Young Adults
Over the past three decades our media ecologies have changed substantially, not at least changing the ways in which we get in touch with the news. These changes have led both to high hopes for more equality in news access and a better-informed electorate, as well as fears of news avoidance, filter bubbles, and increasing knowledge gaps, with recent empirical evidence leaning towards rather pessimistic perspectives. However, most of the research t…
Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication
Social media influencers have become increasingly important in persuading people to become environmentally sensitive. As 'greenfluencers' have been studied primarily in the context of advertising, it is crucial to investigate the mechanisms and effects of their non-product-related environmental messages. In two studies, we tested different message frames, a well-known persuasion strategy, in the context of Instagram reels (short audiovisual video…
News Junkie or Only Accidentally Informed? An in-Situ Study on Situational Types and Individual Repertoires of Mobile News Access Among German Young Adults
Over the past three decades our media ecologies have changed substantially, not at least changing the ways in which we get in touch with the news. These changes have led both to high hopes for more equality in news access and a better-informed electorate, as well as fears of news avoidance, filter bubbles, and increasing knowledge gaps, with recent empirical evidence leaning towards rather pessimistic perspectives. However, most of the research t…
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing
Companies increasingly take a stance for the LGBTQIA* community. However, consumers often criticize the appropriation of this support for economic reasons, also called rainbowwashing. Building upon corporate hypocrisy and greenwashing research, we investigate under which circumstances participants perceive an ad as rainbowwashing in two experiments. In Study 1, we test the effects of claims (vague vs. concrete vs. no claim) and emotional imagery …
Mobile news access, mobile news repertoires, and users’ tendency to talk about the news – an experience sampling study on mobile news consumption
Purpose Over the past three decades, our media ecologies have substantially transformed, changing how people get in touch with the news. These changes have also led to higher variability in news access across users’ daily lives. Using the microcosm of mobile news consumption as a proxy for the changes in our general news use, we explore types of mobile news access and mobile news repertoires and their relations to users’ tendency to talk about th…
Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication
Social media influencers have become increasingly important in persuading people to become environmentally sensitive. As 'greenfluencers' have been studied primarily in the context of advertising, it is crucial to investigate the mechanisms and effects of their non-product-related environmental messages. In two studies, we tested different message frames, a well-known persuasion strategy, in the context of Instagram reels (short audiovisual video…
Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication
With virtual social media influencers, a new form of brand ambassador has established itself on social networks. In our study, we look at the extent to which they are also suitable as spokespersons after a corporate crisis. To this end, we conducted a three-stage single-factor design online experiment ( N = 169) and compared human influencers with two types of virtual influencers: humanized virtual influencers and animated virtual influencers. Ou…
Unraveling the pinkwashing discourse on X and Instagram
The (perceived) appropriation of social issues for promotional purposes, without translating that awareness and support into real social change, is a growing trend in marketing and is widely discussed under the term ‘washing’ practice. This paper examines the discourses associated with the term pinkwashing and explores the networks, sentiments, and persuasive aspects of this concept. We take an exploratory and descriptive approach to examine this…
Business (5 works) · Computer Science (5 works) · Social media (4 works) · Advertising (3 works) · Political science (3 works) · Psychology (3 works) · Social Psychology (3 works) · Impact of Technology on Adolescents (2 works) · Influencer marketing (2 works) · Internet privacy (2 works)