Weiting Tao
Biographic Data
| ID | 4037049 |
|---|---|
| NAME | Weiting Tao |
| GIVEN NAMES | Weiting |
| FAMILY NAME | Tao |
| SIGNATURE | TAO W |
| AFFILIATIONS | University of Miami |
| ORCID | 0000-0002-5822-2648 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Driving Collective Change: Understanding the Role of Internal Communication, Organizational Trust, and Efficacy in Employees’ Issue-Driven Collective Activism Intention Toward Police Brutality Issues
Be ethical then proficient: Navigating employees’ ethical adoption of generative AI in the workplace
Purpose As the use of generative artificial intelligence (Gen AI) grows in the workplace, organizations prioritize employee training due to ethical concerns. Employing the social-cognitive perspective of moral action, this project examined how organizations’ communication strategies and employees’ ethical orientations collectively impact the Gen AI training outcomes. Design/methodology/approach An online survey was conducted in February 2024 with…
A Systematic Review of Attribution Theory Applied to Crisis Events in Communication Journals: Integration and Advancing Insights
Research on communication in crises across individual, organizational, and societal levels has expanded significantly, with attribution theory frequently used to explain how people interpret these crises. However, research in the three levels of crises has developed independently, limiting theoretical advancement. This study systematically reviews 133 attribution theory based communication articles in crisis situations, showing that responsibilit…
Corporate Responsibility to Race (CRR) and Its Effect on Public Engagement in Activism Against anti-Asian Hate: The Role of Perceived CRR Authenticity and Issue Importance
Navigating the Decision to Disclose Mental Illness in the Workplace: The Role of Leader Motivating Language and Perceived Organizational Support
Mental health disclosure in the workplace has drawn much attention as it comes with multiple benefits such as reducing financial burden, facilitating relationships, and counteracting related stress. Drawing on insights from the disclosure decision-making model, motivating language theory, and organizational support theory, the study presents a model that pictures the underlying mechanisms of the disclosure decision-making process. The findings fr…
Channeling engagement into action: The role of empowerment in Asian Americans’ social media use in combating anti-Asian discrimination
Asian American communities have experienced an uptick of anti-Asian discrimination, racism, and hate incidents in recent years since the outbreak of COVID-19, yet anti-Asian discrimination and racism have historically been overlooked. Drawing on interdisciplinary insights from psychological empowerment, social media engagement, and collective action, this study examines if and how Asian Americans’ various forms of social media engagement activiti…
The Impact of Supervisory Communication on Newcomers’ Adjustment, Well-Being, and Relationships With Their Organization: A Longitudinal Study
Integrating theories from relationship management, organizational socialization, and leadership communication, the current study examines how an essential component of internal communication—leaders’ use of motivating language—can facilitate newcomers’ socialization, strengthen their relationship with the organization, and promote psychological well-being over time. Our findings, based on a two-wave longitudinal survey of 390 full-time employees …
Eco-Warrior: A theory-based mobile app intervention for forming and sustaining pro-environmental habits
This study developed and evaluated a theory-driven mobile app to facilitate pro-environmental behavior change and habit formation to address the prevalent attitude-behavior gap in environmental activism. The app first informs users of interconnected environmental problems and offers various pro-environmental behaviors for users to practice daily. The app further nudges users toward achieving their behavioral goals through personalized daily remin…
Thematic Analysis: The Cross-National Conflict Shifting of the NBA–China Controversy
In 2019, a controversy between the NBA and China broke out. Although their relationship continues today, negative consequences still linger and cloud their future. As a transnational organization, the NBA was involved in a cross-national controversy, aligning with the theory of cross-national conflict shifting. The current study analyzed 703 posts on Weibo and 1,500 tweets by thematic analysis. It revealed diverse themes of online public discussi…
Motivations of online and offline activism against racism and xenophobia among Asian-American publics during the Covid-19 pandemic
Meaning transfer in celebrity endorsement and co-branding: Meaning valence, association type, and brand awareness
Building upon the theory of meaning transfer, this study examines how non-evaluative associations, negative (e.g. crazy) and positive (e.g. brave), are transferred from celebrities to brands to influence brand attitudes, when celebrities and brands are associated in different ways (co-branding vs. endorsement) and when brand awareness varies (lesser-known vs. well-known brand). Additionally, to reveal the underlying mechanism of the meaning trans…
Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis
Individual and collective coping with racial discrimination: What drives social media activism among Asian Americans during the Covid-19 outbreak
What drives racial minorities to partake in social media activism for racial justice? Answers to this question are vital and urgent, particularly in view of growing anti-Asian hate crimes amid the current pandemic. Motivated to address this question, we draw insights from the transactional model of stress and coping, the situational theory of problem solving (STOPS), and social media activism literature. We propose an integrative model that delin…
Publics’ communication on controversial sociopolitical issues: Extending the situational theory of problem solving
Capturing a unique moment within a particularly volatile political climate where various issues such as climate change, immigration, and healthcare are increasingly polarized, this survey examines the factors driving publics’ engagement in and disengagement from communication on controversial sociopolitical issues. It applies and expands the situational theory of problem solving (STOPS) by integrating the theoretical insights from the literature …
Hybrid Strategy—Interference or Integration? How Corporate Communication Impacts Consumers’ Memory and Company Evaluation
This study investigates whether hybrid strategy would be more effective than corporate social responsibility (CSR) strategy in boosting CSR information recall and company evaluation. Informed by the corporate ability (CA)-CSR-hybrid communication strategy typology, the associative network theory, and memory interference and integration literature, this study conducted a 2 (prior corporate associations) × 2 (subsequent corporate communication stra…
Intended audience and valence of electronic word-of-mouth on social media: A study of Dutch consumers
Purpose This study aims to systematically evaluate the psychological factors of independent versus interdependent self-construal, self-evaluation motives of enhancement versus verification, and the mediating role of bridging and bonding social capital on consumers' positive and negative brand-related electronic word-of-mouth (eWOM) sharing with in-group and out-group audiences. Design/methodology/approach The online survey was conducted with youn…
Global Versus Local Consumer Culture Positioning in a Transitional Market: Understanding the Influence of Consumer Nationalism
To shed cultural insights on the complex interplay between globalization and local ideologies, this study presents an online experiment that tested the comparative effects of global and local consumer culture positioning strategies in China. Reflecting the prevailing trend of nationalism around the globe, the study findings highlight the power of consumer nationalism on driving the effects of these culture-oriented positioning strategies. Further…
The Impact of Corporate Communication on Company Evaluation: Examining the Message Effects of CSR, Corporate Ability, and Hybrid Strategies
This experiment examines how three corporate communication strategies (i.e., corporate ability (CA) strategy, corporate social responsibility (CSR) strategy, and hybrid strategy) positively affect consumers’ evaluation of a company. It also tests whether consumers’ involvement with the company’s products moderates these effects. Additionally, in the context of hybrid strategy, the order effect of receiving CA and CSR messages is discussed. Result…
The Overarching Effects of Ethical Reputation Regardless of CSR Cause Fit and Information Source
Our experiment examines how corporate prior ethical reputation, CSR cause fit, and information source interact with each other; and how this interaction influences consumers’ evaluations of the company. Meanwhile, our study tests the mediating effect of inferred CSR motives on consumer responses to CSR initiatives. Results show that corporate prior ethical reputation affects consumers’ company evaluations regardless of CSR cause fit and informati…
A Comparative Study on Global Brands’ Micro Blogs between China and USA: Focusing on Communication Styles and Branding Strategies
This quantitative content analysis compares global brands’ use of communication styles and brand anthropomorphism between two leading culturally different micro blogging sites, Twitter in the United States and Sina Weibo in China. Results show that, despite some differences, communication styles on both sites are more task-oriented than socioemotional-oriented. However, global brands adopt more “give suggestions” style (task-oriented) on Twitter …
Individual and collective coping with racial discrimination: What drives social media activism among Asian Americans during the Covid-19 outbreak
What drives racial minorities to partake in social media activism for racial justice? Answers to this question are vital and urgent, particularly in view of growing anti-Asian hate crimes amid the current pandemic. Motivated to address this question, we draw insights from the transactional model of stress and coping, the situational theory of problem solving (STOPS), and social media activism literature. We propose an integrative model that delin…
Intended audience and valence of electronic word-of-mouth on social media: A study of Dutch consumers
Purpose This study aims to systematically evaluate the psychological factors of independent versus interdependent self-construal, self-evaluation motives of enhancement versus verification, and the mediating role of bridging and bonding social capital on consumers' positive and negative brand-related electronic word-of-mouth (eWOM) sharing with in-group and out-group audiences. Design/methodology/approach The online survey was conducted with youn…
The Overarching Effects of Ethical Reputation Regardless of CSR Cause Fit and Information Source
Our experiment examines how corporate prior ethical reputation, CSR cause fit, and information source interact with each other; and how this interaction influences consumers’ evaluations of the company. Meanwhile, our study tests the mediating effect of inferred CSR motives on consumer responses to CSR initiatives. Results show that corporate prior ethical reputation affects consumers’ company evaluations regardless of CSR cause fit and informati…
Global Versus Local Consumer Culture Positioning in a Transitional Market: Understanding the Influence of Consumer Nationalism
To shed cultural insights on the complex interplay between globalization and local ideologies, this study presents an online experiment that tested the comparative effects of global and local consumer culture positioning strategies in China. Reflecting the prevailing trend of nationalism around the globe, the study findings highlight the power of consumer nationalism on driving the effects of these culture-oriented positioning strategies. Further…
The Impact of Corporate Communication on Company Evaluation: Examining the Message Effects of CSR, Corporate Ability, and Hybrid Strategies
This experiment examines how three corporate communication strategies (i.e., corporate ability (CA) strategy, corporate social responsibility (CSR) strategy, and hybrid strategy) positively affect consumers’ evaluation of a company. It also tests whether consumers’ involvement with the company’s products moderates these effects. Additionally, in the context of hybrid strategy, the order effect of receiving CA and CSR messages is discussed. Result…
A Comparative Study on Global Brands’ Micro Blogs between China and USA: Focusing on Communication Styles and Branding Strategies
This quantitative content analysis compares global brands’ use of communication styles and brand anthropomorphism between two leading culturally different micro blogging sites, Twitter in the United States and Sina Weibo in China. Results show that, despite some differences, communication styles on both sites are more task-oriented than socioemotional-oriented. However, global brands adopt more “give suggestions” style (task-oriented) on Twitter …
The Overarching Effects of Ethical Reputation Regardless of CSR Cause Fit and Information Source
Our experiment examines how corporate prior ethical reputation, CSR cause fit, and information source interact with each other; and how this interaction influences consumers’ evaluations of the company. Meanwhile, our study tests the mediating effect of inferred CSR motives on consumer responses to CSR initiatives. Results show that corporate prior ethical reputation affects consumers’ company evaluations regardless of CSR cause fit and informati…
The Impact of Corporate Communication on Company Evaluation: Examining the Message Effects of CSR, Corporate Ability, and Hybrid Strategies
This experiment examines how three corporate communication strategies (i.e., corporate ability (CA) strategy, corporate social responsibility (CSR) strategy, and hybrid strategy) positively affect consumers’ evaluation of a company. It also tests whether consumers’ involvement with the company’s products moderates these effects. Additionally, in the context of hybrid strategy, the order effect of receiving CA and CSR messages is discussed. Result…
Global Versus Local Consumer Culture Positioning in a Transitional Market: Understanding the Influence of Consumer Nationalism
To shed cultural insights on the complex interplay between globalization and local ideologies, this study presents an online experiment that tested the comparative effects of global and local consumer culture positioning strategies in China. Reflecting the prevailing trend of nationalism around the globe, the study findings highlight the power of consumer nationalism on driving the effects of these culture-oriented positioning strategies. Further…
Hybrid Strategy—Interference or Integration? How Corporate Communication Impacts Consumers’ Memory and Company Evaluation
This study investigates whether hybrid strategy would be more effective than corporate social responsibility (CSR) strategy in boosting CSR information recall and company evaluation. Informed by the corporate ability (CA)-CSR-hybrid communication strategy typology, the associative network theory, and memory interference and integration literature, this study conducted a 2 (prior corporate associations) × 2 (subsequent corporate communication stra…
Intended audience and valence of electronic word-of-mouth on social media: A study of Dutch consumers
Purpose This study aims to systematically evaluate the psychological factors of independent versus interdependent self-construal, self-evaluation motives of enhancement versus verification, and the mediating role of bridging and bonding social capital on consumers' positive and negative brand-related electronic word-of-mouth (eWOM) sharing with in-group and out-group audiences. Design/methodology/approach The online survey was conducted with youn…
Publics’ communication on controversial sociopolitical issues: Extending the situational theory of problem solving
Capturing a unique moment within a particularly volatile political climate where various issues such as climate change, immigration, and healthcare are increasingly polarized, this survey examines the factors driving publics’ engagement in and disengagement from communication on controversial sociopolitical issues. It applies and expands the situational theory of problem solving (STOPS) by integrating the theoretical insights from the literature …
Motivations of online and offline activism against racism and xenophobia among Asian-American publics during the Covid-19 pandemic
Meaning transfer in celebrity endorsement and co-branding: Meaning valence, association type, and brand awareness
Building upon the theory of meaning transfer, this study examines how non-evaluative associations, negative (e.g. crazy) and positive (e.g. brave), are transferred from celebrities to brands to influence brand attitudes, when celebrities and brands are associated in different ways (co-branding vs. endorsement) and when brand awareness varies (lesser-known vs. well-known brand). Additionally, to reveal the underlying mechanism of the meaning trans…
Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis
Individual and collective coping with racial discrimination: What drives social media activism among Asian Americans during the Covid-19 outbreak
What drives racial minorities to partake in social media activism for racial justice? Answers to this question are vital and urgent, particularly in view of growing anti-Asian hate crimes amid the current pandemic. Motivated to address this question, we draw insights from the transactional model of stress and coping, the situational theory of problem solving (STOPS), and social media activism literature. We propose an integrative model that delin…
Thematic Analysis: The Cross-National Conflict Shifting of the NBA–China Controversy
In 2019, a controversy between the NBA and China broke out. Although their relationship continues today, negative consequences still linger and cloud their future. As a transnational organization, the NBA was involved in a cross-national controversy, aligning with the theory of cross-national conflict shifting. The current study analyzed 703 posts on Weibo and 1,500 tweets by thematic analysis. It revealed diverse themes of online public discussi…
Navigating the Decision to Disclose Mental Illness in the Workplace: The Role of Leader Motivating Language and Perceived Organizational Support
Mental health disclosure in the workplace has drawn much attention as it comes with multiple benefits such as reducing financial burden, facilitating relationships, and counteracting related stress. Drawing on insights from the disclosure decision-making model, motivating language theory, and organizational support theory, the study presents a model that pictures the underlying mechanisms of the disclosure decision-making process. The findings fr…
Channeling engagement into action: The role of empowerment in Asian Americans’ social media use in combating anti-Asian discrimination
Asian American communities have experienced an uptick of anti-Asian discrimination, racism, and hate incidents in recent years since the outbreak of COVID-19, yet anti-Asian discrimination and racism have historically been overlooked. Drawing on interdisciplinary insights from psychological empowerment, social media engagement, and collective action, this study examines if and how Asian Americans’ various forms of social media engagement activiti…
The Impact of Supervisory Communication on Newcomers’ Adjustment, Well-Being, and Relationships With Their Organization: A Longitudinal Study
Integrating theories from relationship management, organizational socialization, and leadership communication, the current study examines how an essential component of internal communication—leaders’ use of motivating language—can facilitate newcomers’ socialization, strengthen their relationship with the organization, and promote psychological well-being over time. Our findings, based on a two-wave longitudinal survey of 390 full-time employees …
Eco-Warrior: A theory-based mobile app intervention for forming and sustaining pro-environmental habits
This study developed and evaluated a theory-driven mobile app to facilitate pro-environmental behavior change and habit formation to address the prevalent attitude-behavior gap in environmental activism. The app first informs users of interconnected environmental problems and offers various pro-environmental behaviors for users to practice daily. The app further nudges users toward achieving their behavioral goals through personalized daily remin…
Be ethical then proficient: Navigating employees’ ethical adoption of generative AI in the workplace
Purpose As the use of generative artificial intelligence (Gen AI) grows in the workplace, organizations prioritize employee training due to ethical concerns. Employing the social-cognitive perspective of moral action, this project examined how organizations’ communication strategies and employees’ ethical orientations collectively impact the Gen AI training outcomes. Design/methodology/approach An online survey was conducted in February 2024 with…
A Systematic Review of Attribution Theory Applied to Crisis Events in Communication Journals: Integration and Advancing Insights
Research on communication in crises across individual, organizational, and societal levels has expanded significantly, with attribution theory frequently used to explain how people interpret these crises. However, research in the three levels of crises has developed independently, limiting theoretical advancement. This study systematically reviews 133 attribution theory based communication articles in crisis situations, showing that responsibilit…
Corporate Responsibility to Race (CRR) and Its Effect on Public Engagement in Activism Against anti-Asian Hate: The Role of Perceived CRR Authenticity and Issue Importance
Driving Collective Change: Understanding the Role of Internal Communication, Organizational Trust, and Efficacy in Employees’ Issue-Driven Collective Activism Intention Toward Police Brutality Issues
Psychology (15 works) · Political science (12 works) · Sociology (12 works) · Social Psychology (10 works) · Business (9 works) · Public relations (8 works) · Computer Science (6 works) · Public Relations and Crisis Communication (6 works) · Social and Intergroup Psychology (5 works) · Advertising (4 works)