Sanjukta Ghosh
Biographic Data
| ID | 4047026 |
|---|---|
| NAME | Sanjukta Ghosh |
| GIVEN NAMES | Sanjukta |
| FAMILY NAME | Ghosh |
| SIGNATURE | GHOSH S |
| AFFILIATIONS | Indian Institute of Technology BHU |
| ORCID | 0000-0001-6119-9058 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From Strength to Self-Care
This study explores the evolving portrayal of masculinity in men’s grooming advertisements by Gillette, Dove Men+Care, and Axe from 2013 to 2023, focusing on Indian and global campaigns in a cross-cultural context. Drawing on Connell’s (1995) multiple masculinities, Anderson’s (2009) Inclusive Masculinity Theory, Kreicbergs’ (2023) consumer typology, and Multimodal Discourse Analysis (Kress & van Leeuwen, 2006; Jewitt, 2009), the research examine…
Metaphorical landscapes of happiness
While extensive research exists on cognitive metaphors of happiness in Western, Middle Eastern, and East Asian languages, South Asian languages remain largely underexplored. This gap limits our understanding of how diverse cultural and philosophical traditions shape emotional conceptualization in non-Western contexts. Addressing this research problem, the study explores how Hindi and Bangla speakers conceptualize happiness through metaphorical pa…
Evaluation of Indian Primary Level English Language Textbook Using the Checklist Method
English language education is a vital component of global communication. Hence, the quality of textbooks is crucial for effective teaching-learning. The teaching of English is seen to be incomplete without implementing the use of an appropriate textbook. Relying so much on textbooks is evident in the curriculum and program syllabi, as teachers often have textbooks as their main reference for teaching. This paper overviews a study that systematica…
Language and Space
In this paper we seek to address the issue of cross-linguistic representations of a series of spatial experiences involving a group of events or states in the Hindi language, the language pervasive of India. Throughout the study and the paper, we have made efforts to discuss ways in which these events are mapped onto some conceptual image schemas, as a result of event integration, and ways in which an image schema transformation transpires throug…
Representation of Prepositions in ESL Textbooks of Lower Primary Classes
Prepositions are among the most difficult parts of speech for ESL learners owing to their polysemous nature and how they behave in different languages. The present study aims to determine how English prepositions are represented in English Language textbooks designed by the National Council of Educational Research and Training (NCERT) for Classes I and II in India. For a comparison of the frequency of prepositions in English, we have selected the…
Breaking the Bias
Large Language Models (LLMs) have been identified as carriers of societal biases, particularly in gender representation. This study introduces an innovative approach employing prompt engineering and in-context learning to rectify these biases in LLMs. Through our methodology, we effectively guide LLMs to generate more equitable content, emphasizing nuanced prompts and in-context feedback. Experimental results on openly available LLMs such as BARD…
Memory, Identity and the Colonial Encounter in India
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Memory, Identity and the Colonial Encounter in India
Breaking the Bias
Large Language Models (LLMs) have been identified as carriers of societal biases, particularly in gender representation. This study introduces an innovative approach employing prompt engineering and in-context learning to rectify these biases in LLMs. Through our methodology, we effectively guide LLMs to generate more equitable content, emphasizing nuanced prompts and in-context feedback. Experimental results on openly available LLMs such as BARD…
Representation of Prepositions in ESL Textbooks of Lower Primary Classes
Prepositions are among the most difficult parts of speech for ESL learners owing to their polysemous nature and how they behave in different languages. The present study aims to determine how English prepositions are represented in English Language textbooks designed by the National Council of Educational Research and Training (NCERT) for Classes I and II in India. For a comparison of the frequency of prepositions in English, we have selected the…
Evaluation of Indian Primary Level English Language Textbook Using the Checklist Method
English language education is a vital component of global communication. Hence, the quality of textbooks is crucial for effective teaching-learning. The teaching of English is seen to be incomplete without implementing the use of an appropriate textbook. Relying so much on textbooks is evident in the curriculum and program syllabi, as teachers often have textbooks as their main reference for teaching. This paper overviews a study that systematica…
Language and Space
In this paper we seek to address the issue of cross-linguistic representations of a series of spatial experiences involving a group of events or states in the Hindi language, the language pervasive of India. Throughout the study and the paper, we have made efforts to discuss ways in which these events are mapped onto some conceptual image schemas, as a result of event integration, and ways in which an image schema transformation transpires throug…
From Strength to Self-Care
This study explores the evolving portrayal of masculinity in men’s grooming advertisements by Gillette, Dove Men+Care, and Axe from 2013 to 2023, focusing on Indian and global campaigns in a cross-cultural context. Drawing on Connell’s (1995) multiple masculinities, Anderson’s (2009) Inclusive Masculinity Theory, Kreicbergs’ (2023) consumer typology, and Multimodal Discourse Analysis (Kress & van Leeuwen, 2006; Jewitt, 2009), the research examine…
Metaphorical landscapes of happiness
While extensive research exists on cognitive metaphors of happiness in Western, Middle Eastern, and East Asian languages, South Asian languages remain largely underexplored. This gap limits our understanding of how diverse cultural and philosophical traditions shape emotional conceptualization in non-Western contexts. Addressing this research problem, the study explores how Hindi and Bangla speakers conceptualize happiness through metaphorical pa…
EFL/ESL Teaching and Learning (3 works) · Language, Metaphor, and Cognition (2 works) · Political science (2 works) · 1765-1947 (1 work) · Action Observation and Synchronization (1 work) · Aesthetics (1 work) · Anthropological Studies and Insights (1 work) · Anthropology (1 work) · Archaeology (1 work) · Art (1 work)