David J Hardisty

Biographic Data

ID4047109
NAMEDavid J Hardisty
GIVEN NAMESDavid J
FAMILY NAMEHardisty
SIGNATUREHARDISTY D J
AFFILIATIONSColumbia University
ORCID0000-0002-7594-8272
VERIFIEDYes
TOTAL WORKS12
TOTAL CITATIONS16
WORKS AS AUTHOR12
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1987
LATEST PUBLICATION YEAR2026
H-INDEX2

  • The Robustness of Mental Accounting Across 21 Countries

    Open AccessGiulia Priolo, Federica Stablum et al.ARTICLEJournal of Consumer Research2026

    First introduced four decades ago, the influential concept of mental accounting—how people mentally organize, evaluate, and track financial activities—posits that consumers often defy traditional economic rationality, treating money as non-fungible across discrete mental accounts. In this research, we present the first large-scale test of the replicability and generalizability of mental accounting effects, using a sample of 5,589 participants fro…

  • The charity capacity curse

    Open AccessLijun Zhang, Thomas Allard et al.ARTICLEJournal of Consumer Psychology2025References: 15

    Can displays of charity capacity cues paradoxically harm charities' fundraising efforts? Six pre‐registered studies provide evidence of a charity capacity curse whereby donors penalize charities for displaying capacity cues, such as human resources capacity, organizational capacity, and financial capacity cues. This curse occurs because donors perceive higher‐capacity charities as needing less help. As donors typically donate based on need, they …

  • Precommitment in Stochastic Versus Deterministic Social Dilemmas

    Open AccessDavid J Hardisty, Amir Sepehri et al.ARTICLEJournal of Behavioral Decision…2025References: 7

    Many real‐world social dilemmas require interdependent people to repeatedly protect against a large loss that has a low probability of occurring. Examples include protecting against disease outbreak (e.g., COVID‐19), terrorism (shared border security), or extreme weather events (from climate change). Decisions on whether to invest in protection may be made period by period (e.g., month by month), or investment may be precommitted in advance for a…

  • Promotion Architecture

    Open AccessShangwen Yi, David J Hardisty et al.ARTICLEJournal of Consumer Research2025References: 54

    This research examines the effectiveness of two common types of restricted price promotions: threshold promotions (conditional on spending more than a threshold amount; e.g., “Get $5 off on orders of $10 or more”) and capped promotions (limited to a maximum dollar value; e.g., “Get 50% off, up to $5 per order”). Results from seven preregistered studies, including one field study, show that threshold promotions lead to higher purchase intentions a…

  • How to SHIFT Consumer Behaviors to be More Sustainable

    Open AccessKatherine White, Rishad Habib et al.ARTICLEJournal of Marketing2019

    Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable. In the process of the review, the authors develop a comprehensive framework for conceptualizing and encouraging sustainable consumer behavior change. The framework is repr…

  • About time

    Open AccessDavid J Hardisty, B Orlove et al.ARTICLEGlobal Environmental Change2012Cited by: 1References: 12

  • Good or Bad, We Want it Now

    Open AccessDavid J Hardisty, Kirstin C Appelt et al.ARTICLEJournal of Behavioral Decision…2012Cited by: 13References: 2

    Intertemporal tradeoffs are ubiquitous in decision making, yet preferences for current versus future losses are rarely explored in empirical research. Whereas rational‐economic theory posits that neither outcome sign (gains vs. losses) nor outcome magnitude (small vs. large) should affect delay discount rates, both do, and moreover, they interact: in three studies, we show that whereas large gains are discounted less than small gains, large losse…

  • To cooperate or not to cooperate

    Open AccessPoonam Arora, Nicole Peterson et al.ARTICLEJournal of Economic Psychology2012Cited by: 2References: 36

  • A Dirty Word or a Dirty World?

    Open AccessDavid J Hardisty, E Johnson et al.ARTICLEPsychological Science2010

    We explored the effect of attribute framing on choice, labeling charges for environmental costs as either an earmarked tax or an offset. Eight hundred ninety-eight Americans chose between otherwise identical products or services, where one option included a surcharge for emitted carbon dioxide. The cost framing changed preferences for self-identified Republicans and Independents, but did not affect Democrats’ preferences. We explain this interact…

  • Discounting future green

    David J Hardisty, Elke U WeberARTICLEJournal of Experimental…2009

    In 3 studies, participants made choices between hypothetical financial, environmental, and health gains and losses that took effect either immediately or with a delay of 1 or 10 years. In all 3 domains, choices indicated that gains were discounted more than losses. There were no significant differences in the discounting of monetary and environmental outcomes, but health gains were discounted more and health losses were discounted less than gains…

  • The Internet

    Leslie E Sheldon, Leslie Sheldon et al.ARTICLETESOL Quarterly2002

  • Computers in language and literacy work

    Open AccessDavid J Hardisty, David HardistyARTICLESystem1987