Rodolfo Martínez Gras
Biographic Data
| ID | 4049341 |
|---|---|
| NAME | Rodolfo Martínez Gras |
| GIVEN NAMES | Rodolfo Martínez |
| FAMILY NAME | Gras |
| SIGNATURE | GRAS R M |
| AFFILIATIONS | University of Alicante |
| ORCID | 0000-0002-7423-4374 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Lenguas minoritarias y engagement
La educación superior en Europa ha experimentado transformaciones significativas, impulsadas por la internacionalización y el avance de las tecnologías de la información y la comunicación. Esto ha reforzado el papel de la comunicación digital en la estrategia comunicativa de las universidades y en ella es relevante la elección del idioma utilizado. Este estudio analiza la lengua empleada en las cuentas oficiales de Facebook de las 88 universidade…
Does universities' posting strategy influence their social media engagement? An analysis of the top‐ranked higher education institutions in different countries
To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the level of activity and type of presence on their social networks. A content analysis was conducted to an…
Evaluating the content strategy developed by universities on social media
Institutional communication is becoming a strategic instrument for universities, since it facilitates the relationships with their various publics and allows positioning of the institutional brand, which will contribute to building a distinctive reputation. The types of content disseminated by universities via their social media accounts will contribute decisively to these objectives, since the way in which the different topics are communicated m…
La perspectiva de género en los estudios sobre pobreza y desarrollo
Las investigaciones empíricas sobre género y pobreza llevan demostrando desde la década de los ochenta que hay diferencias significativas entre varones y mujeres a la hora de sufrir las situaciones de pobreza. Este artículo aborda la inclusión de la perspectiva de género en los estudios sobre pobreza y desarrollo desde una línea histórica reciente. Este trabajo consta de cuatro partes. En la introducción se señalan las principales cuestiones a de…
Evaluating the content strategy developed by universities on social media
Institutional communication is becoming a strategic instrument for universities, since it facilitates the relationships with their various publics and allows positioning of the institutional brand, which will contribute to building a distinctive reputation. The types of content disseminated by universities via their social media accounts will contribute decisively to these objectives, since the way in which the different topics are communicated m…
La perspectiva de género en los estudios sobre pobreza y desarrollo
Las investigaciones empíricas sobre género y pobreza llevan demostrando desde la década de los ochenta que hay diferencias significativas entre varones y mujeres a la hora de sufrir las situaciones de pobreza. Este artículo aborda la inclusión de la perspectiva de género en los estudios sobre pobreza y desarrollo desde una línea histórica reciente. Este trabajo consta de cuatro partes. En la introducción se señalan las principales cuestiones a de…
Does universities' posting strategy influence their social media engagement? An analysis of the top‐ranked higher education institutions in different countries
To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the level of activity and type of presence on their social networks. A content analysis was conducted to an…
Evaluating the content strategy developed by universities on social media
Institutional communication is becoming a strategic instrument for universities, since it facilitates the relationships with their various publics and allows positioning of the institutional brand, which will contribute to building a distinctive reputation. The types of content disseminated by universities via their social media accounts will contribute decisively to these objectives, since the way in which the different topics are communicated m…
Lenguas minoritarias y engagement
La educación superior en Europa ha experimentado transformaciones significativas, impulsadas por la internacionalización y el avance de las tecnologías de la información y la comunicación. Esto ha reforzado el papel de la comunicación digital en la estrategia comunicativa de las universidades y en ella es relevante la elección del idioma utilizado. Este estudio analiza la lengua empleada en las cuentas oficiales de Facebook de las 88 universidade…
Advertising and Communication Studies (2 works) · Business (2 works) · Communication and COVID-19 Impact (2 works) · Political science (2 works) · Public relations (2 works) · Social media (2 works) · Social science (2 works) · Sociology (2 works) · Access to information (1 work) · Art (1 work)