Marta Martín Llaguno
Biographic Data
| ID | 4049402 |
|---|---|
| NAME | Marta Martín Llaguno |
| GIVEN NAMES | Marta Martín |
| FAMILY NAME | Llaguno |
| SIGNATURE | LLAGUNO M M |
| AFFILIATIONS | University of Alicante |
| ORCID | 0000-0003-2252-5505 |
| VERIFIED | Yes |
| TOTAL WORKS | 29 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 29 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Digital communication and NextGenerationEU european funds
The communication-public aid binomial is becoming more decisive because the funds provided by the EU are linked to the obligation on the part of the managing administrations to carry out effective social communication. For the first time, Europe has agreed to issue public debt to deal with the consequences created by Covid-19. To this end, it has created the NextGenerationEU instrument, endowed with €809 billion, with the aim of achieving a more …
Communication Management in an Information Fratricide. The Case of Operation Prosperity Guardian
La segregación vertical y horizontal en las agencias de publicidad antes y después de la ley de igualdad de mujeres y hombres
La erradicación de las desigualdades de género ha originado en España un marco jurídico cuyo impacto apenas ha sido evaluado. En concreto, los efectos netos sobre los medios de comunicación son una incógnita. Este trabajo valora la evolución de la segregación vertical y horizontal en las agencias de publicidad como indicador indirecto de la repercusión de la Ley Orgánica para la Igualdad Efectiva de Mujeres y Hombres. Los resultados de dos estudi…
La relación entre la agenda política y la agenda mediática en España
Los medios de comunicación han dedicado espacios crecientes a informar sobre la corrupción. Este hecho no es baladí porque los casos solo se convierten en escándalos cuando consiguen disparar el interés público. Así, los medios ejercen la función de analizar y controlar la actividad de las instituciones políticas. Los parlamentarios desempeñan también esta función y, si la corrupción ha captado crecientemente la atención de los medios, también de…
Accountability of unaccountable institutions
Convictions of political corruption depend on public communication, since for citizens, to perceive deviant behaviours, these must receive attention. In Spain, this type of behaviour is part of the agendas of citizens, media, and politicians and, to fight against it, accountability is essential. In addition to the judiciary and legislature (in their oversight role), the media and social media help voters, MPs and others to make informed decisions…
Communication policies for innovation financed with public funds in Spain
Companies that receive public funds for research and development and technological innovation (R&D&I) projects must comply with certain communication obligations in accordance with relevant Spanish and European laws. The aim of this work is to assess these requirements (including their advantages and limitations) based on the opinion of experts in the field. Interviews were conducted with R&D&I managers in national and regional agencies; innovati…
How should companies that receive R&D&I funds communicate? Legal requirements in Spain
Companies receiving funds for their research, development and technological innovation (R&D&I) activities must comply with communication obligations so that citizens are informed of the projects that are financed using public funds. The information requirements are defined both in the European and Spanish legal framework. The objective of this paper is to compile this legislation and analyse the communication and data sharing obligations that are…
La regulación del ejercicio profesional de la publicidad en España entre 1988 y 2013
From the perspective of the sociology of professions, every professional activity should have its own clearly circumscribed and regulated sphere of action. Such an articulation facilitates the regulation of the production of a given profession as well as the way in which it is practiced. The purpose of the research reported here was to provide a comprehensive review and evaluation of the regulatory framework governing the advertising sector in Sp…
The regulation of professional advertising practices in Spain, 1988–2013
From the perspective of the sociology of professions, every professional activity should have its own clearly circumscribed and regulated sphere of action. Such an articulation facilitates the regulation of the production of a given profession as well as the way in which it is practiced. The purpose of the research reported here was to provide a comprehensive review and evaluation of the regulatory framework governing the advertising sector in Sp…
Analysis of communication executives and managers in Spain
The organizational and attitudinal characteristics of the communications workforce have recently become the subject of an emergent research field in Spain. To date, no studies have been conducted on organization and work processes in the field of corporate communications and public relations, an area that has experienced tremendous growth in recent decades. This article is a socio-psychological analysis of these professionals, from a gender persp…
Tratamiento de la discapacidad en el marco auto-normativo de los medios de comunicación españoles
Social integration models of disability have undergone an evolution reinforced by the International Convention on the Rights of Persons with Disabilities. In accordance with the concepts of disability and accessibility defined by the Convention, this research aims to find out if the Spanish media offer due, specific treatment to these issues. To achieve our research goal, we undergo a content analysis of the stylebooks of 5 major Spanish media –n…
El sexismo en publicidad
In our research we wanted to examine, firstly, the possible relationship between the persistence of sexist advertising messages in stereotypes and the productive structures of the advertising industry. Second, we set out to detect potential bias of gender in the choice of the person responsible for the presentation of the creative proposal. Finally, our work provides recommendations for setting up advertising with gender sensitivity
Leyes de violencia de género y sexismo publicitario
Those countries with legislation aimed at using communication to prevent gender violence do not have less sexism in their advertisements. To analyze the relationships between laws, sexism, and gender violence, it would be necessary to undertake a rigorous diachronic assessment of the instruments constructed and also to compare the results with other cultural and social indicators that are often difficult to isolate
Bibliometric analysis of research on women and advertising
The media in general, and advertising in particular, are considered as important agents of socialization, including genderrelated issues. Thus the legislator has focused on the regulation of the images of women and men in advertisements. However, regulations prohibiting sexist advertising in Spain pay specific attention to audiovisual media. The objective of this study is to check whether this unequal interest also takes place in academic researc…
A systematic review of gender and advertising studies
Feminist studies have repeatedly analysed advertising, which is considered a socialization agent capable of maintaining traditional gender attitudes. In recent decades, the amount of scientific research related to gender and advertising has increased. In this context, using a quantitative method we examine concepts, characteristics, productivity and specific procedures used for measuring sexism in the field of advertising. For this purpose, we ca…
El marco jurídico, mediático y político de la conciliación en España. Desde 1999 hasta 2009
This study aims to describe chronologically the legal, political and media that has been built in Spain around the work and family conflict. To do this, we have started from an analysis of the major laws affecting the reconciliation of work and family life; parliamentary initiatives on this subject have happened over the last three legislatures and how the media, the press, has approached the problem of reconciliation, what have been the key fram…
La representación de la mujer en publicidad
In Spain, prior empirical evidence confirms the lack of equal and non-discriminatory representation of women in advertising discourse. Moreover, studies on the situation of women in advertising firms prove the underrepresentation of females in creative departments. In this paper, we have applied a novel method to analyse the possible existence of a relationship between the persistence of gender stereotypes in advertising and the production struct…
El debate parlamentario sobre conciliación familiar y laboral en España
Este estudio realiza un análisis de la presencia del problema de la conciliación familiar y laboral en la agenda parlamentaria del Congreso de los Diputados en la VI, VII y VIII legislatura (1996-2008). Después de recopilar y contabilizar todas las iniciativas con menciones al tema, se narra la historia política de la cuestión. A continuación, y para valorar su importancia relativa, por meses, años y legislaturas, se computa la razón entre las in…
Hormone Replacement Therapy advertising
Even though pharmaceutical companies have committed themselves to compliance with codes of good practice, deficiencies were observed regarding the identification, information and promotion of HRT medications on their web pages. Unaffected by legislation, non-corporate web pages are an ideal place for indirect HRT advertising, but they often contain misleading information. HRT can be bought online from Spain, without a medical consultation or pres…
Comunicación electoral e interés ciudadano
En esta investigación nos planteamos, en primer lugar, identificar y cuantificar los sesgos de "americanización" de la última cobertura de elecciones nacionales en España. En segundo lugar, ante la inexistencia de trabajos de este tipo, nuestro interés se centra en cuantificar la relación entre las características de la agenda mediática y el interés ciudadano por la información política. Para ello, utilizando la comparación de medias, se pretende…
La violencia familiar y contra las mujeres en los medios de comunicación escritos
Risk communication and public health
Risk communication and public health. P Benett, K Calman. (Pp 272; price not stated). New York: Oxford Universty Press, 1999. ISBN0-19-263037-7 In this global and fragmented society, where citizens do not have direct experience of many questions that influence their health, and where political decisions affect more and more diverse and dispersed individuals, public communication plays a central part in management and prevention of public risk. Wi…
De la detección al recuerdo
En estas páginas se presenta un repaso de la "historia periodística del SIDA que ha sufrido una profunda evolución desde comienzos de los ochenta hasta la actualidad. El objetivo del estudio no es hacer un resumen exhaustivo de los casi veinte años de existencia del problema, sino dar las pautas del progreso informativo del tema. Después de revisar diversos análisis de contenido en prensa, la autora divide la cobertura del SIDA en dos periodos: -…
The Journal of Epidemiology and Community Health e-volution
In this numberThe Journal of Epidemiology and Community Health e-volution Committed to giving as many benefits as we can to our readers, while ready to assume some of the inherent risk we have decided to launch an e-JECH.This is a pioneering decision among the epidemiology and public health journals.From the next issue we will publish monthly and simultaneously a paper and an electronic version of the Journal of Epidemiology and Community Health.…
The genome project alibi
Could you imagine Bill Clinton and Tony Blair jointly and virtually supporting the completion of the first world wide map in health inequalities? What about the same coverage of a map, on food security in developing countries? Difficult to imagine isn't it? Indeed, geneticists are in luck! Ingelfinger rules were not respected at all in the case of the genome project performance we saw last 26 June. Including high tech, the media show we suffered …
Bibliometric analysis of research on women and advertising
The media in general, and advertising in particular, are considered as important agents of socialization, including genderrelated issues. Thus the legislator has focused on the regulation of the images of women and men in advertisements. However, regulations prohibiting sexist advertising in Spain pay specific attention to audiovisual media. The objective of this study is to check whether this unequal interest also takes place in academic researc…
How should companies that receive R&D&I funds communicate? Legal requirements in Spain
Companies receiving funds for their research, development and technological innovation (R&D&I) activities must comply with communication obligations so that citizens are informed of the projects that are financed using public funds. The information requirements are defined both in the European and Spanish legal framework. The objective of this paper is to compile this legislation and analyse the communication and data sharing obligations that are…
La representación de la mujer en publicidad
In Spain, prior empirical evidence confirms the lack of equal and non-discriminatory representation of women in advertising discourse. Moreover, studies on the situation of women in advertising firms prove the underrepresentation of females in creative departments. In this paper, we have applied a novel method to analyse the possible existence of a relationship between the persistence of gender stereotypes in advertising and the production struct…
La segregación vertical y horizontal en las agencias de publicidad antes y después de la ley de igualdad de mujeres y hombres
La erradicación de las desigualdades de género ha originado en España un marco jurídico cuyo impacto apenas ha sido evaluado. En concreto, los efectos netos sobre los medios de comunicación son una incógnita. Este trabajo valora la evolución de la segregación vertical y horizontal en las agencias de publicidad como indicador indirecto de la repercusión de la Ley Orgánica para la Igualdad Efectiva de Mujeres y Hombres. Los resultados de dos estudi…
Communication policies for innovation financed with public funds in Spain
Companies that receive public funds for research and development and technological innovation (R&D&I) projects must comply with certain communication obligations in accordance with relevant Spanish and European laws. The aim of this work is to assess these requirements (including their advantages and limitations) based on the opinion of experts in the field. Interviews were conducted with R&D&I managers in national and regional agencies; innovati…
El sexismo en publicidad
In our research we wanted to examine, firstly, the possible relationship between the persistence of sexist advertising messages in stereotypes and the productive structures of the advertising industry. Second, we set out to detect potential bias of gender in the choice of the person responsible for the presentation of the creative proposal. Finally, our work provides recommendations for setting up advertising with gender sensitivity
The Journal of Epidemiology and Community Health e-volution
In this numberThe Journal of Epidemiology and Community Health e-volution Committed to giving as many benefits as we can to our readers, while ready to assume some of the inherent risk we have decided to launch an e-JECH.This is a pioneering decision among the epidemiology and public health journals.From the next issue we will publish monthly and simultaneously a paper and an electronic version of the Journal of Epidemiology and Community Health.…
The genome project alibi
Could you imagine Bill Clinton and Tony Blair jointly and virtually supporting the completion of the first world wide map in health inequalities? What about the same coverage of a map, on food security in developing countries? Difficult to imagine isn't it? Indeed, geneticists are in luck! Ingelfinger rules were not respected at all in the case of the genome project performance we saw last 26 June. Including high tech, the media show we suffered …
Ethics on the corporate websites of the main advertising agencies in Spain
Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis methodology, the research presented here provides a twofold account of the ethical dimension of agency self-advertising on the Internet by reading (1) corporate ethics statements and (2) corporate identit…
La regulación del ejercicio profesional de la publicidad en España entre 1988 y 2013
Según la sociología de las profesiones, toda actividad profesional debe tener un campo de actuación acotado y regulado en el que ejercer su competencia. De esta manera, se puede regular tanto el resultado de la actividad profesional como el ejercicio de la misma. En este contexto, este trabajo se propone compilar, describir y valorar el marco normativo que afecta a la actividad publicitaria en España. Para ello analizamos, por un lado, la legisla…
Ethics on the corporate websites of the main advertising agencies in Spain
Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis methodology, the research presented here provides a twofold account of the ethical dimension of agency self-advertising on the Internet by reading (1) corporate ethics statements and (2) corporate identit…
La función de recuerdo de los medios. Las coberturas de ”grandes temas
El artículo contiene una reflexión sobre cómo, en determinadas circunstancias y con ciertos temas, los medios de comunicación ponen en marcha una mecánica especial, la “dinámica del recuerdo” que impide que ciertos problemas sociales, que han superado su ciclo de interés inicial sin haber sido resueltos, caigan en el olvido. Con base en un estudio empírico, este trabajo define la “función de recuerdo” de los medios, no registrada en la bibliograf…
Votantes y medios de comunicación en las elecciones nacionales españolas de 1996
El presente estudio comprueba la teoría de la exposición selectiva durante las elecciones nacionales españolas de 1996. Se analizan dos hipótesis principales. En la primera de ellas se exploran las relaciones entre el recuerdo de voto y el consumo de medios de difusión, es decir, la tendencia de los ciudadanos a preferir aquellos medios que son consonantes con su ideología y creencias políticas y a rechazar aquellos que perciben que son disonante…
De la detección al recuerdo
En estas páginas se presenta un repaso de la "historia periodística del SIDA que ha sufrido una profunda evolución desde comienzos de los ochenta hasta la actualidad. El objetivo del estudio no es hacer un resumen exhaustivo de los casi veinte años de existencia del problema, sino dar las pautas del progreso informativo del tema. Después de revisar diversos análisis de contenido en prensa, la autora divide la cobertura del SIDA en dos periodos: -…
The Journal of Epidemiology and Community Health e-volution
In this numberThe Journal of Epidemiology and Community Health e-volution Committed to giving as many benefits as we can to our readers, while ready to assume some of the inherent risk we have decided to launch an e-JECH.This is a pioneering decision among the epidemiology and public health journals.From the next issue we will publish monthly and simultaneously a paper and an electronic version of the Journal of Epidemiology and Community Health.…
The genome project alibi
Could you imagine Bill Clinton and Tony Blair jointly and virtually supporting the completion of the first world wide map in health inequalities? What about the same coverage of a map, on food security in developing countries? Difficult to imagine isn't it? Indeed, geneticists are in luck! Ingelfinger rules were not respected at all in the case of the genome project performance we saw last 26 June. Including high tech, the media show we suffered …
Risk communication and public health
Risk communication and public health. P Benett, K Calman. (Pp 272; price not stated). New York: Oxford Universty Press, 1999. ISBN0-19-263037-7 In this global and fragmented society, where citizens do not have direct experience of many questions that influence their health, and where political decisions affect more and more diverse and dispersed individuals, public communication plays a central part in management and prevention of public risk. Wi…
La violencia familiar y contra las mujeres en los medios de comunicación escritos
Comunicación electoral e interés ciudadano
En esta investigación nos planteamos, en primer lugar, identificar y cuantificar los sesgos de "americanización" de la última cobertura de elecciones nacionales en España. En segundo lugar, ante la inexistencia de trabajos de este tipo, nuestro interés se centra en cuantificar la relación entre las características de la agenda mediática y el interés ciudadano por la información política. Para ello, utilizando la comparación de medias, se pretende…
Hormone Replacement Therapy advertising
Even though pharmaceutical companies have committed themselves to compliance with codes of good practice, deficiencies were observed regarding the identification, information and promotion of HRT medications on their web pages. Unaffected by legislation, non-corporate web pages are an ideal place for indirect HRT advertising, but they often contain misleading information. HRT can be bought online from Spain, without a medical consultation or pres…
A systematic review of gender and advertising studies
Feminist studies have repeatedly analysed advertising, which is considered a socialization agent capable of maintaining traditional gender attitudes. In recent decades, the amount of scientific research related to gender and advertising has increased. In this context, using a quantitative method we examine concepts, characteristics, productivity and specific procedures used for measuring sexism in the field of advertising. For this purpose, we ca…
El marco jurídico, mediático y político de la conciliación en España. Desde 1999 hasta 2009
This study aims to describe chronologically the legal, political and media that has been built in Spain around the work and family conflict. To do this, we have started from an analysis of the major laws affecting the reconciliation of work and family life; parliamentary initiatives on this subject have happened over the last three legislatures and how the media, the press, has approached the problem of reconciliation, what have been the key fram…
La representación de la mujer en publicidad
In Spain, prior empirical evidence confirms the lack of equal and non-discriminatory representation of women in advertising discourse. Moreover, studies on the situation of women in advertising firms prove the underrepresentation of females in creative departments. In this paper, we have applied a novel method to analyse the possible existence of a relationship between the persistence of gender stereotypes in advertising and the production struct…
El debate parlamentario sobre conciliación familiar y laboral en España
Este estudio realiza un análisis de la presencia del problema de la conciliación familiar y laboral en la agenda parlamentaria del Congreso de los Diputados en la VI, VII y VIII legislatura (1996-2008). Después de recopilar y contabilizar todas las iniciativas con menciones al tema, se narra la historia política de la cuestión. A continuación, y para valorar su importancia relativa, por meses, años y legislaturas, se computa la razón entre las in…
Leyes de violencia de género y sexismo publicitario
Those countries with legislation aimed at using communication to prevent gender violence do not have less sexism in their advertisements. To analyze the relationships between laws, sexism, and gender violence, it would be necessary to undertake a rigorous diachronic assessment of the instruments constructed and also to compare the results with other cultural and social indicators that are often difficult to isolate
Bibliometric analysis of research on women and advertising
The media in general, and advertising in particular, are considered as important agents of socialization, including genderrelated issues. Thus the legislator has focused on the regulation of the images of women and men in advertisements. However, regulations prohibiting sexist advertising in Spain pay specific attention to audiovisual media. The objective of this study is to check whether this unequal interest also takes place in academic researc…
Tratamiento de la discapacidad en el marco auto-normativo de los medios de comunicación españoles
Social integration models of disability have undergone an evolution reinforced by the International Convention on the Rights of Persons with Disabilities. In accordance with the concepts of disability and accessibility defined by the Convention, this research aims to find out if the Spanish media offer due, specific treatment to these issues. To achieve our research goal, we undergo a content analysis of the stylebooks of 5 major Spanish media –n…
El sexismo en publicidad
In our research we wanted to examine, firstly, the possible relationship between the persistence of sexist advertising messages in stereotypes and the productive structures of the advertising industry. Second, we set out to detect potential bias of gender in the choice of the person responsible for the presentation of the creative proposal. Finally, our work provides recommendations for setting up advertising with gender sensitivity
La regulación del ejercicio profesional de la publicidad en España entre 1988 y 2013
From the perspective of the sociology of professions, every professional activity should have its own clearly circumscribed and regulated sphere of action. Such an articulation facilitates the regulation of the production of a given profession as well as the way in which it is practiced. The purpose of the research reported here was to provide a comprehensive review and evaluation of the regulatory framework governing the advertising sector in Sp…
The regulation of professional advertising practices in Spain, 1988–2013
From the perspective of the sociology of professions, every professional activity should have its own clearly circumscribed and regulated sphere of action. Such an articulation facilitates the regulation of the production of a given profession as well as the way in which it is practiced. The purpose of the research reported here was to provide a comprehensive review and evaluation of the regulatory framework governing the advertising sector in Sp…
Analysis of communication executives and managers in Spain
The organizational and attitudinal characteristics of the communications workforce have recently become the subject of an emergent research field in Spain. To date, no studies have been conducted on organization and work processes in the field of corporate communications and public relations, an area that has experienced tremendous growth in recent decades. This article is a socio-psychological analysis of these professionals, from a gender persp…
How should companies that receive R&D&I funds communicate? Legal requirements in Spain
Companies receiving funds for their research, development and technological innovation (R&D&I) activities must comply with communication obligations so that citizens are informed of the projects that are financed using public funds. The information requirements are defined both in the European and Spanish legal framework. The objective of this paper is to compile this legislation and analyse the communication and data sharing obligations that are…
Communication policies for innovation financed with public funds in Spain
Companies that receive public funds for research and development and technological innovation (R&D&I) projects must comply with certain communication obligations in accordance with relevant Spanish and European laws. The aim of this work is to assess these requirements (including their advantages and limitations) based on the opinion of experts in the field. Interviews were conducted with R&D&I managers in national and regional agencies; innovati…
La relación entre la agenda política y la agenda mediática en España
Los medios de comunicación han dedicado espacios crecientes a informar sobre la corrupción. Este hecho no es baladí porque los casos solo se convierten en escándalos cuando consiguen disparar el interés público. Así, los medios ejercen la función de analizar y controlar la actividad de las instituciones políticas. Los parlamentarios desempeñan también esta función y, si la corrupción ha captado crecientemente la atención de los medios, también de…
Political science (23 works) · Humanities (13 works) · Law (13 works) · Advertising and Communication Studies (11 works) · Art (11 works) · Business (11 works) · Law (10 works) · Public relations (10 works) · Sociology (9 works) · Advertising (7 works)