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Limukani Mathe

Biographic Data

ID4052045
NAMELimukani Mathe
GIVEN NAMESLimukani
FAMILY NAMEMathe
SIGNATUREMATHE L
AFFILIATIONSNorth-West University
ORCID0000-0002-6776-0683
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS14
AUTHOR COUNT10
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2025
H-INDEX3
  • African multilingual public sphere: A critical analysis of minority indigenous language(s) representation on Breeze FM talk radio in Zimbabwe

    Limukani Mathe, Gilbert Motsaathebe•ARTICLE•African Identities•2025•Cited by: 4•References: 28

    It is significant to note that the African public sphere has not been fully explored beyond Habermas or Mouffe's theoretical lens. Relying on what we call the African multilingual public sphere, this article analyses talk shows on commercial radio to ascertain the marginalisation of minority ethnolinguistic groups in Zimbabwe. The study uses an ethnographic observation technique and in-depth interviews with radio hosts, and presenters to analyse …

  • The Political Economy of Indigenous Local Media for Minority Languages in Zimbabwe: A Case of Lyeja FM Community Radio

    Open Access•Limukani Mathe, Gilbert Motsaathebe•ARTICLE•Journal of Asian and African…•2025•Cited by: 4•References: 14

    This article analyses the political economy of indigenous language media for minority ethnolinguistic groups in Zimbabwe. Using political economy as theory, the study engaged members of Lyeja-Nyai Development Trust to analyse socio-cultural and political challenges for Lyeja FM community radio of the Nambya and Dombe/Tonga ethnic groups in a multilingual community of Hwange. The findings of the study show that Broadcasting Authority of Zimbabwe (…

  • Community Radio Content in Print Facebook Posts: Limitations and Opportunities for Indigenous Languages

    Open Access•Limukani Mathe, Gilbert Motsaathebe•ARTICLE•Communicatio•2024

    With the advent of social media, traditional analogue radio has converged to audio-visual with print formats. Using the case of community radio in Zimbabwe, this article explores how radio broadcasters have taken advantage of media convergence to disseminate text as implant on radio. A qualitative content analysis of community radio platforms on Facebook reveals that some multilingual community radio stations still maintain their local languages …

  • Localising the Social Media Algorithm: Access, Literacy, and Uses

    Open Access•Limukani Mathe•ARTICLE•Communicatio•2024

    Afrocentric studies have questioned how content gets channelled, promoted, and programmed by the algorithms on Western-based social networking sites (SNSs) for and by African users. This article probes the uses of social media through the algorithmic functions of Western-based technologies to analyse whether users understand the social media algorithm and how they circumvent or manipulate it to their own advantage. Based on focus group discussion…

  • Analysing Discourse-Stylistics on Peripheral Journalism Platforms: A Context of Indigenous Language News Outlets on Facebook

    Open Access•Limukani Mathe•ARTICLE•African Journalism Studies•2024

    The evolving nature of journalism through digital platforms has prompted scholarly enquiry on the narratives, practices and outputs by non-traditional actors in Africa’s communication ecology. Informed by interpretative community theory and discourse-stylistics, this article analyses stylistics in Indigenous language on non-mainstream or peripheral journalism platforms. A qualitative content analysis was applied on two popular Zimbabwean non-main…

  • Reconceptualising multilingualism on African radio: A multilingual accommodation theory

    Open Access•Limukani Mathe, Gilbert Motsaathebe•ARTICLE•International Journal of…•2024•References: 14

    Media organisations in radio broadcasting are gradually fine-tuning to accommodate multilingual socio-cultural identities. Africa presents unique challenges of lingual diversity which some of the media, particularly public radio have struggled to accommodate. This article advocates for multilingual accommodation on radio to foster more liberating and inclusive ways for multilingual speakers. It is a conceptual paper informed by the Afrikology per…

  • Play on Twitter During Health Crisis in Non-Democratic Context: Gratification or Dissent

    Open Access•Limukani Mathe, Gilbert Motsaathebe•ARTICLE•Social Media + Society•2024•Cited by: 1•References: 43

    There is scholarly debate on whether digital political participation influence decision-making or merely make citizens feel good. Using digital public sphere theory and play, this article explores political participation on Twitter during the COVID-19 pandemic in Zimbabwe. The study applies a qualitative content analysis on tweets as it answers questions: does perspective by media users in a health crisis exert political change and in what way do…

  • Women’s political participation in Zimbabwe: Play and content creation on Twitter

    Limukani Mathe•ARTICLE•Information Communication & Society•2023

    Digital technologies and discursive spaces have become ubiquitous for political participation. This article analyses women’s political participation in Zimbabwe. The article uses play theory to analyse how women interact or communicate on social media. A qualitative content analysis was used to analyse political content extracted from a hashtag-based dataset. Follow-up interviews with female activists were also carried out through the Twitter dir…

  • Discursive Communities, Protest, Xenophobia, and Looting in South Africa: A Social Network Analysis

    Limukani Mathe, Gilbert Motsaathebe•ARTICLE•Communicatio•2022

    The article informs on a study that employed a digital ethnographic approach to analyse a network of human relationships and connections based on the physical and social phenomena of political protest and xenophobia, accompanied by looting and the destruction of property in South Africa. It examines how social media have been used to fuel violence, protest, xenophobic attacks, and the looting of shops, and for ordinary citizens to post videos or …

  • Rethinking Ethical Journalism in the Worsening Socio-Economic and Political Crisis in Zimbabwe

    Limukani Mathe•ARTICLE•Communicatio•2020•Cited by: 5•References: 10

    This article reviews the practice of ethical journalism in Zimbabwe. It reports on a study that engaged with both public and private journalists through in-depth interviews, to rethink ethical journalism in the worsening socio-economic and political situation in Zimbabwe. The study used thematic analysis informed by the communal approach or sociology of journalism ethics to analyse journalists’ perspectives. Several factors were found to be cause…

  • Rethinking Ethical Journalism in the Worsening Socio-Economic and Political Crisis in Zimbabwe

    Limukani Mathe•ARTICLE•Communicatio•2020•Cited by: 5•References: 10

    This article reviews the practice of ethical journalism in Zimbabwe. It reports on a study that engaged with both public and private journalists through in-depth interviews, to rethink ethical journalism in the worsening socio-economic and political situation in Zimbabwe. The study used thematic analysis informed by the communal approach or sociology of journalism ethics to analyse journalists’ perspectives. Several factors were found to be cause…

  • African multilingual public sphere: A critical analysis of minority indigenous language(s) representation on Breeze FM talk radio in Zimbabwe

    Limukani Mathe, Gilbert Motsaathebe•ARTICLE•African Identities•2025•Cited by: 4•References: 28

    It is significant to note that the African public sphere has not been fully explored beyond Habermas or Mouffe's theoretical lens. Relying on what we call the African multilingual public sphere, this article analyses talk shows on commercial radio to ascertain the marginalisation of minority ethnolinguistic groups in Zimbabwe. The study uses an ethnographic observation technique and in-depth interviews with radio hosts, and presenters to analyse …

  • The Political Economy of Indigenous Local Media for Minority Languages in Zimbabwe: A Case of Lyeja FM Community Radio

    Open Access•Limukani Mathe, Gilbert Motsaathebe•ARTICLE•Journal of Asian and African…•2025•Cited by: 4•References: 14

    This article analyses the political economy of indigenous language media for minority ethnolinguistic groups in Zimbabwe. Using political economy as theory, the study engaged members of Lyeja-Nyai Development Trust to analyse socio-cultural and political challenges for Lyeja FM community radio of the Nambya and Dombe/Tonga ethnic groups in a multilingual community of Hwange. The findings of the study show that Broadcasting Authority of Zimbabwe (…

  • Play on Twitter During Health Crisis in Non-Democratic Context: Gratification or Dissent

    Open Access•Limukani Mathe, Gilbert Motsaathebe•ARTICLE•Social Media + Society•2024•Cited by: 1•References: 43

    There is scholarly debate on whether digital political participation influence decision-making or merely make citizens feel good. Using digital public sphere theory and play, this article explores political participation on Twitter during the COVID-19 pandemic in Zimbabwe. The study applies a qualitative content analysis on tweets as it answers questions: does perspective by media users in a health crisis exert political change and in what way do…

  • Rethinking Ethical Journalism in the Worsening Socio-Economic and Political Crisis in Zimbabwe

    Limukani Mathe•ARTICLE•Communicatio•2020•Cited by: 5•References: 10

    This article reviews the practice of ethical journalism in Zimbabwe. It reports on a study that engaged with both public and private journalists through in-depth interviews, to rethink ethical journalism in the worsening socio-economic and political situation in Zimbabwe. The study used thematic analysis informed by the communal approach or sociology of journalism ethics to analyse journalists’ perspectives. Several factors were found to be cause…

  • Discursive Communities, Protest, Xenophobia, and Looting in South Africa: A Social Network Analysis

    Limukani Mathe, Gilbert Motsaathebe•ARTICLE•Communicatio•2022

    The article informs on a study that employed a digital ethnographic approach to analyse a network of human relationships and connections based on the physical and social phenomena of political protest and xenophobia, accompanied by looting and the destruction of property in South Africa. It examines how social media have been used to fuel violence, protest, xenophobic attacks, and the looting of shops, and for ordinary citizens to post videos or …

  • Women’s political participation in Zimbabwe: Play and content creation on Twitter

    Limukani Mathe•ARTICLE•Information Communication & Society•2023

    Digital technologies and discursive spaces have become ubiquitous for political participation. This article analyses women’s political participation in Zimbabwe. The article uses play theory to analyse how women interact or communicate on social media. A qualitative content analysis was used to analyse political content extracted from a hashtag-based dataset. Follow-up interviews with female activists were also carried out through the Twitter dir…

  • Community Radio Content in Print Facebook Posts: Limitations and Opportunities for Indigenous Languages

    Open Access•Limukani Mathe, Gilbert Motsaathebe•ARTICLE•Communicatio•2024

    With the advent of social media, traditional analogue radio has converged to audio-visual with print formats. Using the case of community radio in Zimbabwe, this article explores how radio broadcasters have taken advantage of media convergence to disseminate text as implant on radio. A qualitative content analysis of community radio platforms on Facebook reveals that some multilingual community radio stations still maintain their local languages …

  • Localising the Social Media Algorithm: Access, Literacy, and Uses

    Open Access•Limukani Mathe•ARTICLE•Communicatio•2024

    Afrocentric studies have questioned how content gets channelled, promoted, and programmed by the algorithms on Western-based social networking sites (SNSs) for and by African users. This article probes the uses of social media through the algorithmic functions of Western-based technologies to analyse whether users understand the social media algorithm and how they circumvent or manipulate it to their own advantage. Based on focus group discussion…

  • Analysing Discourse-Stylistics on Peripheral Journalism Platforms: A Context of Indigenous Language News Outlets on Facebook

    Open Access•Limukani Mathe•ARTICLE•African Journalism Studies•2024

    The evolving nature of journalism through digital platforms has prompted scholarly enquiry on the narratives, practices and outputs by non-traditional actors in Africa’s communication ecology. Informed by interpretative community theory and discourse-stylistics, this article analyses stylistics in Indigenous language on non-mainstream or peripheral journalism platforms. A qualitative content analysis was applied on two popular Zimbabwean non-main…

  • Reconceptualising multilingualism on African radio: A multilingual accommodation theory

    Open Access•Limukani Mathe, Gilbert Motsaathebe•ARTICLE•International Journal of…•2024•References: 14

    Media organisations in radio broadcasting are gradually fine-tuning to accommodate multilingual socio-cultural identities. Africa presents unique challenges of lingual diversity which some of the media, particularly public radio have struggled to accommodate. This article advocates for multilingual accommodation on radio to foster more liberating and inclusive ways for multilingual speakers. It is a conceptual paper informed by the Afrikology per…

  • Play on Twitter During Health Crisis in Non-Democratic Context: Gratification or Dissent

    Open Access•Limukani Mathe, Gilbert Motsaathebe•ARTICLE•Social Media + Society•2024•Cited by: 1•References: 43

    There is scholarly debate on whether digital political participation influence decision-making or merely make citizens feel good. Using digital public sphere theory and play, this article explores political participation on Twitter during the COVID-19 pandemic in Zimbabwe. The study applies a qualitative content analysis on tweets as it answers questions: does perspective by media users in a health crisis exert political change and in what way do…

  • African multilingual public sphere: A critical analysis of minority indigenous language(s) representation on Breeze FM talk radio in Zimbabwe

    Limukani Mathe, Gilbert Motsaathebe•ARTICLE•African Identities•2025•Cited by: 4•References: 28

    It is significant to note that the African public sphere has not been fully explored beyond Habermas or Mouffe's theoretical lens. Relying on what we call the African multilingual public sphere, this article analyses talk shows on commercial radio to ascertain the marginalisation of minority ethnolinguistic groups in Zimbabwe. The study uses an ethnographic observation technique and in-depth interviews with radio hosts, and presenters to analyse …

  • The Political Economy of Indigenous Local Media for Minority Languages in Zimbabwe: A Case of Lyeja FM Community Radio

    Open Access•Limukani Mathe, Gilbert Motsaathebe•ARTICLE•Journal of Asian and African…•2025•Cited by: 4•References: 14

    This article analyses the political economy of indigenous language media for minority ethnolinguistic groups in Zimbabwe. Using political economy as theory, the study engaged members of Lyeja-Nyai Development Trust to analyse socio-cultural and political challenges for Lyeja FM community radio of the Nambya and Dombe/Tonga ethnic groups in a multilingual community of Hwange. The findings of the study show that Broadcasting Authority of Zimbabwe (…

Sociology (10 works) · Media studies (7 works) · Media Studies and Communication (7 works) · Political science (7 works) · Social Media and Politics (6 works) · Politics (5 works) · Indigenous (4 works) · Law (4 works) · Social media (4 works) · Computer Science (3 works)

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