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Bernard Nchindila

Biographic Data

ID4052209
NAMEBernard Nchindila
GIVEN NAMESBernard
FAMILY NAMENchindila
SIGNATURENCHINDILA B
AFFILIATIONSUniversity of South Africa
ORCID0000-0001-7637-1500
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS0
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2007
LATEST PUBLICATION YEAR2020
H-INDEX0
  • Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press

    Open Access•Bernard Nchindila, Bernard M Nchindila et al.•ARTICLE•Theory and Practice in Language…•2020

    Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion, it is also a form of marketing communicati…

  • The Tin Pan Alley of southern Africa

    Bernard Nchindila•ARTICLE•Muziki•2013

    The aim of this article is to apply critical theories of popular music advanced by Theodor Adorno to the interpretation of popular music in southern Africa. Working with some of the songs sung by a Zambian singer by the name of Jordan Katembula aka JK, the article shows some of the ways in which Adorno's theories can be used to understand the popular music genre as it relates to this Zambian singer

  • The role of music in reading literacy

    Bernard Nchindila, Bernard Mwansa Nchindila•ARTICLE•Muziki•2011

    A frequently expressed but little tested belief of contemporary society is that music enhances academic achievement, especially reading and math skills. A sketch of related research in this area suggests that music study generally enhances cognitive development, but that conclusions about positive effects on reading, particularly in aiding the acquisition of reading in a second language, warrant further research. This article interrogates the sin…

  • In search of doctor dolittle in zambian bemba fiction

    Open Access•Bernard Nchindila, Bernard Mwansa Nchindila•ARTICLE•Journal of Literary Studies•2011

    The purpose of this article is to describe and engage the Zambian writer Stephen Mpashi's work entitled Pano Calo (1956). Mpashi's material is presented in the Bemba language, one of the major Zambian vernaculars. The material has been synthesised in English in this article for ease of access. An attempt is made in the discussion that ensues to provide an analogous analysis of Pano Calo with the material in the film The Story of Doctor Dolittle (…

  • Africa's conflictual mimesis

    Bernard Nchindila•ARTICLE•African Identities•2010•References: 6

    This article interrogates the meaning of xenophobia as used in South Africa showing how comparatively the English language seems to have found its lost excessive pride (hubris) in Zambia. A comparison of the Zambian and South African societies is as important for the present South African society as it is for Zambia to maintain sight of the fact that until the Europeans partitioned Africa, Africans moved about freely from North to South and back,…

  • Honest by chance

    Bernard Nchindila, Bernard Mwansa Nchindila•ARTICLE•Muziki•2008

    This article looks at the influence of Bemba music on politics in Zambia. It covers close to four decades of Bemba music in Zambian politics from pre- and post-independence in 1964 up to 2008. Starting with the Bemba dirge, the article shows how Zambian music in popular (or pop) culture has crisscrossed with music in politics. In order to sharpen the focus of the article, a background to the history of the Bemba people, the Bemba language, and ho…

  • Linguistic syncopations of the Kalela dance – Riding the waves of Lake Bangweulu of Zambia

    Bernard Nchindila•ARTICLE•Muziki•2007

    Research on the Kalela dance of Zambia has tended to focus on the dance as performed in urban Zambia, especially the Copperbelt. While it is true that this dance is popular in urban areas, this article argues that casting this dance as an urban dance has robbed the public a chance to sample the richness of its roots. As a point of departure therefore, the article transports the reader on to Chishi Island in the heart of Lake Bangweulu where Kalul…

No prominent works on this page.

  • Linguistic syncopations of the Kalela dance – Riding the waves of Lake Bangweulu of Zambia

    Bernard Nchindila•ARTICLE•Muziki•2007

    Research on the Kalela dance of Zambia has tended to focus on the dance as performed in urban Zambia, especially the Copperbelt. While it is true that this dance is popular in urban areas, this article argues that casting this dance as an urban dance has robbed the public a chance to sample the richness of its roots. As a point of departure therefore, the article transports the reader on to Chishi Island in the heart of Lake Bangweulu where Kalul…

  • Honest by chance

    Bernard Nchindila, Bernard Mwansa Nchindila•ARTICLE•Muziki•2008

    This article looks at the influence of Bemba music on politics in Zambia. It covers close to four decades of Bemba music in Zambian politics from pre- and post-independence in 1964 up to 2008. Starting with the Bemba dirge, the article shows how Zambian music in popular (or pop) culture has crisscrossed with music in politics. In order to sharpen the focus of the article, a background to the history of the Bemba people, the Bemba language, and ho…

  • Africa's conflictual mimesis

    Bernard Nchindila•ARTICLE•African Identities•2010•References: 6

    This article interrogates the meaning of xenophobia as used in South Africa showing how comparatively the English language seems to have found its lost excessive pride (hubris) in Zambia. A comparison of the Zambian and South African societies is as important for the present South African society as it is for Zambia to maintain sight of the fact that until the Europeans partitioned Africa, Africans moved about freely from North to South and back,…

  • The role of music in reading literacy

    Bernard Nchindila, Bernard Mwansa Nchindila•ARTICLE•Muziki•2011

    A frequently expressed but little tested belief of contemporary society is that music enhances academic achievement, especially reading and math skills. A sketch of related research in this area suggests that music study generally enhances cognitive development, but that conclusions about positive effects on reading, particularly in aiding the acquisition of reading in a second language, warrant further research. This article interrogates the sin…

  • In search of doctor dolittle in zambian bemba fiction

    Open Access•Bernard Nchindila, Bernard Mwansa Nchindila•ARTICLE•Journal of Literary Studies•2011

    The purpose of this article is to describe and engage the Zambian writer Stephen Mpashi's work entitled Pano Calo (1956). Mpashi's material is presented in the Bemba language, one of the major Zambian vernaculars. The material has been synthesised in English in this article for ease of access. An attempt is made in the discussion that ensues to provide an analogous analysis of Pano Calo with the material in the film The Story of Doctor Dolittle (…

  • The Tin Pan Alley of southern Africa

    Bernard Nchindila•ARTICLE•Muziki•2013

    The aim of this article is to apply critical theories of popular music advanced by Theodor Adorno to the interpretation of popular music in southern Africa. Working with some of the songs sung by a Zambian singer by the name of Jordan Katembula aka JK, the article shows some of the ways in which Adorno's theories can be used to understand the popular music genre as it relates to this Zambian singer

  • Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press

    Open Access•Bernard Nchindila, Bernard M Nchindila et al.•ARTICLE•Theory and Practice in Language…•2020

    Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion, it is also a form of marketing communicati…

History (6 works) · Sociology (6 works) · Art (5 works) · Literature (4 works) · Aesthetics (3 works) · Gender Studies (3 works) · Law (3 works) · Linguistics (3 works) · Political science (3 works) · Psychology (3 works)

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