Ruth Oji
Biographic Data
| ID | 4052213 |
|---|---|
| NAME | Ruth Oji |
| GIVEN NAMES | Ruth |
| FAMILY NAME | Oji |
| SIGNATURE | OJI R |
| AFFILIATIONS | Pan-Atlantic University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Is your manhood failing You
This paper explores of the persuasion strategies employed by advertisers promoting herbal aphrodisiacs within Southern Nigeria. It involved the systematic recording of a dataset comprising 40 advertisements strategically sampled from various locations across the southern region, including markets and car parks. To unravel the strategies in these advertisements, the analytical lens of Simpson’s concept of ‘Reason’ was applied. The identified persu…
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Is your manhood failing You
This paper explores of the persuasion strategies employed by advertisers promoting herbal aphrodisiacs within Southern Nigeria. It involved the systematic recording of a dataset comprising 40 advertisements strategically sampled from various locations across the southern region, including markets and car parks. To unravel the strategies in these advertisements, the analytical lens of Simpson’s concept of ‘Reason’ was applied. The identified persu…
Advertising (1 work) · African history and culture studies (1 work) · Business (1 work) · Gender Studies (1 work) · Media Influence and Politics (1 work) · Media, Gender, and Advertising (1 work) · Medicine (1 work) · Persuasion (1 work) · Psychology (1 work) · Social Psychology (1 work)