Babatunde Adeyeye
Biographic Data
| ID | 4052557 |
|---|---|
| NAME | Babatunde Adeyeye |
| GIVEN NAMES | Babatunde |
| FAMILY NAME | Adeyeye |
| SIGNATURE | ADEYEYE B |
| AFFILIATIONS | North-West University |
| ORCID | 0000-0002-9485-2444 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Exploring gamers’ perceptions of Yorùbá language use for gaming in southwest Nigeria
The limited representation of indigenous language use in video games, particularly in Nigerian, has raised concerns about cultural preservation and inclusivity in interactive media. Therefore, this study explored how Yorùbá-language for games affects player’s experience and engagement. A quantitative research approach was used and, through a survey, data was collected from active entertainment video game players in Southwest Nigeria, primarily yo…
From silence to spotlight
This study investigates media coverage of teenage pregnancy in Nigeria, focusing on a comparative analysis of two major newspapers (Punch and Vanguard) before and after COVID-19, from January 1 to 31 December 2019, and January 1 to 31 December 2021. A quantitative content analysis was used to assess the coverage patterns in the selected newspapers. Data were collected using a coding sheet designed to extract information on reporting frequency, re…
Effectiveness of YouTube in the learning and preservation of the Yoruba language in Nigeria
This study investigated YouTube’s effectiveness in the learning and preservation of the Yoruba language among youths of Ota, Ogun State, Nigeria. Data was collected through a mixed-methods approach using a survey and content analysis. Findings demonstrate the awareness (85%) of opportunities for language learning and preservation on YouTube. Furthermore, most respondents (80%) had a positive attitude towards Yoruba language preservation and learn…
Bridging cultural gaps in health communication
Infectious diseases such as monkeypox have continued to pose significant threats to global health, demanding effective strategies for prevention and control. Existing studies have primarily focused on monkeypox clinical analysis, with less attention given to adopting indigenous languages as a health communication for proper behavioural practices. This study investigated the usage of indigenous language as a health communication strategy for the p…
Breaking language barriers
This study explores the integration and potential of indigenous languages in Nigeria’s gaming industry. It evaluates the representation of indigenous languages in Nigerian games, examines the technical and logistical challenges of localizing these languages, analyses the market demand and economic feasibility of games based on indigenous languages, and investigates future innovation opportunities in game design using local languages. Data were co…
Sustainability of Select Indigenous-Language Newspapers Through Advertising in Nigeria
This study investigated the sustainability of select Indigenous-language newspapers through advertising, emphasising the success stories of Alaroye and Aminiya nespapers. No prior study has examined the success stories of these Indigenous-language newspapers and their sustainability through advertising. Previous studies focused mainly on examining the challenges faced by these papers but paid no attention to the successes of a few of them, thus t…
Assessment of health communication practice on hepatitis B in Southwest Nigeria
In line with the Sustainable Development Goal 3:3 of ending the epidemic of hepatitis by year 2030, there is a global call for strategic information to understand viral hepatitis. Existing studies on hepatitis B virus (HBV) in Nigeria have primarily focused on health practitioners and their patients, to the neglect of detailed empirical data on health communication practice, especially as it relates to semi-urban and urban demographic information…
Assessing audience’s willingness to curb digital piracy
Rising incidences of piracy in the entertainment/creative industry in Nigeria are increasing concerns about the sustainability of the industry and the livelihood of content creators. The United Nations’ Sustainable Development Goal 1 (SDG 1) aims to end poverty at all levels and in all places by the year 2030, but this goal faces a challenge if personal and corporate investments of moviemakers are lost to piracy. Studies have shown that profit-se…
Breaking language barriers
This study explores the integration and potential of indigenous languages in Nigeria’s gaming industry. It evaluates the representation of indigenous languages in Nigerian games, examines the technical and logistical challenges of localizing these languages, analyses the market demand and economic feasibility of games based on indigenous languages, and investigates future innovation opportunities in game design using local languages. Data were co…
Assessment of health communication practice on hepatitis B in Southwest Nigeria
In line with the Sustainable Development Goal 3:3 of ending the epidemic of hepatitis by year 2030, there is a global call for strategic information to understand viral hepatitis. Existing studies on hepatitis B virus (HBV) in Nigeria have primarily focused on health practitioners and their patients, to the neglect of detailed empirical data on health communication practice, especially as it relates to semi-urban and urban demographic information…
Assessing audience’s willingness to curb digital piracy
Rising incidences of piracy in the entertainment/creative industry in Nigeria are increasing concerns about the sustainability of the industry and the livelihood of content creators. The United Nations’ Sustainable Development Goal 1 (SDG 1) aims to end poverty at all levels and in all places by the year 2030, but this goal faces a challenge if personal and corporate investments of moviemakers are lost to piracy. Studies have shown that profit-se…
Sustainability of Select Indigenous-Language Newspapers Through Advertising in Nigeria
This study investigated the sustainability of select Indigenous-language newspapers through advertising, emphasising the success stories of Alaroye and Aminiya nespapers. No prior study has examined the success stories of these Indigenous-language newspapers and their sustainability through advertising. Previous studies focused mainly on examining the challenges faced by these papers but paid no attention to the successes of a few of them, thus t…
Effectiveness of YouTube in the learning and preservation of the Yoruba language in Nigeria
This study investigated YouTube’s effectiveness in the learning and preservation of the Yoruba language among youths of Ota, Ogun State, Nigeria. Data was collected through a mixed-methods approach using a survey and content analysis. Findings demonstrate the awareness (85%) of opportunities for language learning and preservation on YouTube. Furthermore, most respondents (80%) had a positive attitude towards Yoruba language preservation and learn…
Bridging cultural gaps in health communication
Infectious diseases such as monkeypox have continued to pose significant threats to global health, demanding effective strategies for prevention and control. Existing studies have primarily focused on monkeypox clinical analysis, with less attention given to adopting indigenous languages as a health communication for proper behavioural practices. This study investigated the usage of indigenous language as a health communication strategy for the p…
Breaking language barriers
This study explores the integration and potential of indigenous languages in Nigeria’s gaming industry. It evaluates the representation of indigenous languages in Nigerian games, examines the technical and logistical challenges of localizing these languages, analyses the market demand and economic feasibility of games based on indigenous languages, and investigates future innovation opportunities in game design using local languages. Data were co…
Exploring gamers’ perceptions of Yorùbá language use for gaming in southwest Nigeria
The limited representation of indigenous language use in video games, particularly in Nigerian, has raised concerns about cultural preservation and inclusivity in interactive media. Therefore, this study explored how Yorùbá-language for games affects player’s experience and engagement. A quantitative research approach was used and, through a survey, data was collected from active entertainment video game players in Southwest Nigeria, primarily yo…
From silence to spotlight
This study investigates media coverage of teenage pregnancy in Nigeria, focusing on a comparative analysis of two major newspapers (Punch and Vanguard) before and after COVID-19, from January 1 to 31 December 2019, and January 1 to 31 December 2021. A quantitative content analysis was used to assess the coverage patterns in the selected newspapers. Data were collected using a coding sheet designed to extract information on reporting frequency, re…
Indigenous (4 works) · ICT in Developing Communities (3 works) · Political science (3 works) · Public relations (3 works) · Sociology (3 works) · Advertising (2 works) · Business (2 works) · Digital Games and Media (2 works) · Economic growth (2 works) · Entertainment (2 works)