Muhammad Safuan Abdul Latip
Biographic Data
| ID | 4063842 |
|---|---|
| NAME | Muhammad Safuan Abdul Latip |
| GIVEN NAMES | Muhammad Safuan Abdul |
| FAMILY NAME | Latip |
| SIGNATURE | LATIP M S A |
| AFFILIATIONS | Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu Kampus Dungun |
| ORCID | 0000-0003-3527-1014 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Do dietary habits shape consumer responses to greenwashing and green communication? Evidence from the organic food market
Purpose This study examines the determinants of organic food purchase intention and evaluates the moderating effect of dietary habits (vegetarian versus regular diets) on the proposed relationships. Design/methodology/approach A quantitative, correlational research design was employed in a non-contrived, cross-sectional setting. Data were collected from Malaysian consumers aged 18 and above using a purposive sampling approach. Of the 478 response…
Drivers of purchase intention for novel culinary 3D-printed foods
Purpose 3D-printed food represents an emerging frontier in the culinary and gastronomy world, combining technology, design and culinary arts to create novel dining experiences. Given its novelty, limited research has been conducted to examine consumer perspectives. This study aims to investigate how media influence shapes consumer attitudes, knowledge and sustainability awareness, and how these factors drive purchase intentions for 3D-printed foo…
The phantom of ghost kitchens
Purpose Ghost kitchens are reshaping the food service industry by leveraging technology to optimise operations and meet the rising demand for convenient, high-quality meal delivery. Despite being a relatively new model, their growth potential is substantial. This study examines the factors driving customer purchase decisions, with a focus on the mediating roles of perceived benefits and trust in product assurance. Design/methodology/approach A qu…
Investigating social influence, trust and greenwashing in organic food purchases
Purpose The organic food market, particularly in developing countries, is in its early stages, primarily operating as a niche market. Concerns about trust and greenwashing necessitate a comprehensive study to understand the current state of the market and promote its growth, particularly in light of food safety issues in developing countries. This study examines the effects of social influence on consumers’ attitudes, green trust and greenwashing…
Chetti Malacca
Chetti ethnic are the minority ethnic roots in Malacca, Malaysia. Despite their historical significance in the creation of Malaysia’s multi-ethnic culture, the Indian Peranakans (also known as the Chettis) are hardly recognised even among locals. Although millennials represent a significant market segment, there has been little research into their motives for eating ethnic food. Thus, this study examines factors influencing Chetti ethnic food con…
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Chetti Malacca
Chetti ethnic are the minority ethnic roots in Malacca, Malaysia. Despite their historical significance in the creation of Malaysia’s multi-ethnic culture, the Indian Peranakans (also known as the Chettis) are hardly recognised even among locals. Although millennials represent a significant market segment, there has been little research into their motives for eating ethnic food. Thus, this study examines factors influencing Chetti ethnic food con…
The phantom of ghost kitchens
Purpose Ghost kitchens are reshaping the food service industry by leveraging technology to optimise operations and meet the rising demand for convenient, high-quality meal delivery. Despite being a relatively new model, their growth potential is substantial. This study examines the factors driving customer purchase decisions, with a focus on the mediating roles of perceived benefits and trust in product assurance. Design/methodology/approach A qu…
Investigating social influence, trust and greenwashing in organic food purchases
Purpose The organic food market, particularly in developing countries, is in its early stages, primarily operating as a niche market. Concerns about trust and greenwashing necessitate a comprehensive study to understand the current state of the market and promote its growth, particularly in light of food safety issues in developing countries. This study examines the effects of social influence on consumers’ attitudes, green trust and greenwashing…
Do dietary habits shape consumer responses to greenwashing and green communication? Evidence from the organic food market
Purpose This study examines the determinants of organic food purchase intention and evaluates the moderating effect of dietary habits (vegetarian versus regular diets) on the proposed relationships. Design/methodology/approach A quantitative, correlational research design was employed in a non-contrived, cross-sectional setting. Data were collected from Malaysian consumers aged 18 and above using a purposive sampling approach. Of the 478 response…
Drivers of purchase intention for novel culinary 3D-printed foods
Purpose 3D-printed food represents an emerging frontier in the culinary and gastronomy world, combining technology, design and culinary arts to create novel dining experiences. Given its novelty, limited research has been conducted to examine consumer perspectives. This study aims to investigate how media influence shapes consumer attitudes, knowledge and sustainability awareness, and how these factors drive purchase intentions for 3D-printed foo…
Environmental Sustainability in Business (3 works) · Organic Food and Agriculture (3 works) · Advertising (2 works) · Business (2 works) · Context (archaeology) (2 works) · Greenwashing (2 works) · Marketing (2 works) · Additive Manufacturing and 3D Printing Technologies (1 work) · Affect (linguistics) (1 work) · Agricultural economics (1 work)