Shu Setogawa
Biographic Data
| ID | 4064099 |
|---|---|
| NAME | Shu Setogawa |
| GIVEN NAMES | Shu |
| FAMILY NAME | Setogawa |
| SIGNATURE | SETOGAWA S |
| AFFILIATIONS | Macquarie University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Asian ethnicity in the West
The emergence of ethnic markets has been rapid following the growing trend of intra-national diversity in developed nations. These new markets have attracted researchers to investigate the role of ethnicity in consumer behaviour; however, to date, literature has focused on the role of the origin of tangible goods/products. In contrast, ethnic marketing for services has gained little attention. This study fills this gap by investigating the effect…
Asian ethnicity in the West
The emergence of ethnic markets has been rapid following the growing trend of intra-national diversity in developed nations. These new markets have attracted researchers to investigate the role of ethnicity in consumer behaviour; however, to date, literature has focused on the role of the origin of tangible goods/products. In contrast, ethnic marketing for services has gained little attention. This study fills this gap by investigating the effect…
Asian ethnicity in the West
The emergence of ethnic markets has been rapid following the growing trend of intra-national diversity in developed nations. These new markets have attracted researchers to investigate the role of ethnicity in consumer behaviour; however, to date, literature has focused on the role of the origin of tangible goods/products. In contrast, ethnic marketing for services has gained little attention. This study fills this gap by investigating the effect…
Advertising (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Cultural diversity (1 works) · Customer Service Quality and Loyalty (1 works) · Economics (1 works) · Ethnic group (1 works) · Marketing (1 works) · Political science (1 works)