Samuel I Cabbuag
Biographic Data
| ID | 4064564 |
|---|---|
| NAME | Samuel I Cabbuag |
| GIVEN NAMES | Samuel I |
| FAMILY NAME | Cabbuag |
| SIGNATURE | CABBUAG S I |
| AFFILIATIONS | Hong Kong Baptist University |
| ORCID | 0000-0001-6303-2884 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Platform Governance at the Margins: Rules, Relations and Resistance
Social media platforms have great potential to educate young people and adults alike about sexuality, to create nurturing spaces of connection for marginalised communities across the globe, and to express oneself safely. However, this potential is always constrained by platform governance, or the processes of content moderation enacted by platforms and (state) regulation of platform companies (Gorwa, 2019), who are moved by economic and political…
Entrepreneurial Selves, Emotions, and Algorithmic Creativity Among Young Content Creators in the Philippines
This paper examines young content creators engaging in what I will call algorithmic creativity , drawing on the theory of the entrepreneurial self . Drawing on research on creativity, emotions, and influencer and creator studies, I explore how young content creators in the Philippines use creativity within the creator economy and the challenges they face in pursuing creative work. This paper is part of a larger study on influencer cultures in the…
Tiktok ‘Dogshows’ and the Amplification of Online Incivility Among Gen Z Influencers in the Philippines
Studies on digital platforms and online incivility have established that uses of humor can lean towards cyberbullying and hate speech. Focusing on TikTok’s affordances and cultures of online incivility, this paper studies how TikTok influencers and their audiences maneuver legal-but-harmful humour (Matamoros-Fernández et al., 2023). Specifically, we study how online incivility has become an accepted and negotiated practice in the Filipino context…
Covert political campaigning: Mapping the scope, scale, and cost of cross-platform election influence operations
This study investigates gray areas of contemporary political campaigning from a political economy perspective. Using qualitative field and digital methods, computational methods, and economic modeling, it analyzes the scope, scale, and cost of commissioning social media influencers in the 2022 Philippine Elections across Facebook, Twitter, YouTube, and TikTok. The researchers find that there is a high demand for influencers to campaign for candid…
When I Grow Up, I Want to Be a Vlogger: Child Influencers in the Philippines
Children have become more commonplace on Filipino social media, where they often achieve virality, become memes, and later be invited on television. This article aims to provide an overview of the phenomenon of child influencers in the Philippines, a relatively young nation, given that one out of three Filipinos is aged 15 and below. I present two contexts in understanding child influencers: First, children are part of the larger entertainment in…
TikTok ‘dogshows’ and the amplification of online incivility among Gen Z influencers in the Philippines
Studies on digital platforms and online incivility have established that uses of humour can lean towards cyberbullying and hate speech. Focusing on TikTok's affordances and cultures of online incivility, this paper studies how TikTok influencers and their audiences manoeuvre legal-but-harmful humour. Specifically, we study how online incivility has become an accepted and negotiated practice in the Filipino context through the phenomenon of ‘dogsh…
All Hail, the Baklang Kanal: Subversive frivolity in two Filipino influencers
In November 2020, in a now-deleted tweet, twelve queer Filipino influencers on Twitter were branded as “baklang kanal,” for their noted expressions of dissent against the Rodrigo Duterte regime. Soon after, an online debate ensued: among these twelve influencers, who are the most rightful to be considered as baklang kanal ? While the term as commonly used now in Twitter is understood to refer to “gay individuals who are unapologetically outspoken…
Striving for Authenticity: The Foundation and Dynamics of the AlDub Nation Fandom
This paper looks at the AlDub Nation, a fandom birthed from the accidental love team formed in the Philippine noontime show Eat Bulaga in 2015. Convergence culture (Jenkins, 2006a), group dynamics (Forsyth, 2019) particularly Tuckman’s (1965) developmental stages of a group, and mixed methods approach through audience ethnography (Livingstone, 2009) were used to analyze the foundation and dynamics of the said fan community from a six-month fieldw…
Duterte's War Against Drugs as Spectacle or Discipline
TikTok ‘dogshows’ and the amplification of online incivility among Gen Z influencers in the Philippines
Studies on digital platforms and online incivility have established that uses of humour can lean towards cyberbullying and hate speech. Focusing on TikTok's affordances and cultures of online incivility, this paper studies how TikTok influencers and their audiences manoeuvre legal-but-harmful humour. Specifically, we study how online incivility has become an accepted and negotiated practice in the Filipino context through the phenomenon of ‘dogsh…
Covert political campaigning: Mapping the scope, scale, and cost of cross-platform election influence operations
This study investigates gray areas of contemporary political campaigning from a political economy perspective. Using qualitative field and digital methods, computational methods, and economic modeling, it analyzes the scope, scale, and cost of commissioning social media influencers in the 2022 Philippine Elections across Facebook, Twitter, YouTube, and TikTok. The researchers find that there is a high demand for influencers to campaign for candid…
Duterte's War Against Drugs as Spectacle or Discipline
All Hail, the Baklang Kanal: Subversive frivolity in two Filipino influencers
In November 2020, in a now-deleted tweet, twelve queer Filipino influencers on Twitter were branded as “baklang kanal,” for their noted expressions of dissent against the Rodrigo Duterte regime. Soon after, an online debate ensued: among these twelve influencers, who are the most rightful to be considered as baklang kanal ? While the term as commonly used now in Twitter is understood to refer to “gay individuals who are unapologetically outspoken…
Striving for Authenticity: The Foundation and Dynamics of the AlDub Nation Fandom
This paper looks at the AlDub Nation, a fandom birthed from the accidental love team formed in the Philippine noontime show Eat Bulaga in 2015. Convergence culture (Jenkins, 2006a), group dynamics (Forsyth, 2019) particularly Tuckman’s (1965) developmental stages of a group, and mixed methods approach through audience ethnography (Livingstone, 2009) were used to analyze the foundation and dynamics of the said fan community from a six-month fieldw…
TikTok ‘dogshows’ and the amplification of online incivility among Gen Z influencers in the Philippines
Studies on digital platforms and online incivility have established that uses of humour can lean towards cyberbullying and hate speech. Focusing on TikTok's affordances and cultures of online incivility, this paper studies how TikTok influencers and their audiences manoeuvre legal-but-harmful humour. Specifically, we study how online incivility has become an accepted and negotiated practice in the Filipino context through the phenomenon of ‘dogsh…
Tiktok ‘Dogshows’ and the Amplification of Online Incivility Among Gen Z Influencers in the Philippines
Studies on digital platforms and online incivility have established that uses of humor can lean towards cyberbullying and hate speech. Focusing on TikTok’s affordances and cultures of online incivility, this paper studies how TikTok influencers and their audiences maneuver legal-but-harmful humour (Matamoros-Fernández et al., 2023). Specifically, we study how online incivility has become an accepted and negotiated practice in the Filipino context…
Covert political campaigning: Mapping the scope, scale, and cost of cross-platform election influence operations
This study investigates gray areas of contemporary political campaigning from a political economy perspective. Using qualitative field and digital methods, computational methods, and economic modeling, it analyzes the scope, scale, and cost of commissioning social media influencers in the 2022 Philippine Elections across Facebook, Twitter, YouTube, and TikTok. The researchers find that there is a high demand for influencers to campaign for candid…
When I Grow Up, I Want to Be a Vlogger: Child Influencers in the Philippines
Children have become more commonplace on Filipino social media, where they often achieve virality, become memes, and later be invited on television. This article aims to provide an overview of the phenomenon of child influencers in the Philippines, a relatively young nation, given that one out of three Filipinos is aged 15 and below. I present two contexts in understanding child influencers: First, children are part of the larger entertainment in…
Platform Governance at the Margins: Rules, Relations and Resistance
Social media platforms have great potential to educate young people and adults alike about sexuality, to create nurturing spaces of connection for marginalised communities across the globe, and to express oneself safely. However, this potential is always constrained by platform governance, or the processes of content moderation enacted by platforms and (state) regulation of platform companies (Gorwa, 2019), who are moved by economic and political…
Entrepreneurial Selves, Emotions, and Algorithmic Creativity Among Young Content Creators in the Philippines
This paper examines young content creators engaging in what I will call algorithmic creativity , drawing on the theory of the entrepreneurial self . Drawing on research on creativity, emotions, and influencer and creator studies, I explore how young content creators in the Philippines use creativity within the creator economy and the challenges they face in pursuing creative work. This paper is part of a larger study on influencer cultures in the…
Law (6 works) · Political science (6 works) · Gender, Feminism, and Media (5 works) · Influencer marketing (5 works) · Politics (5 works) · Sociology (5 works) · Media studies (4 works) · Advertising (3 works) · Asian Culture and Media Studies (3 works) · Business (3 works)