Norazryana Dawi
Biographic Data
| ID | 4080866 |
|---|---|
| NAME | Norazryana Dawi |
| GIVEN NAMES | Norazryana |
| FAMILY NAME | Dawi |
| SIGNATURE | DAWI N |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
The influence of service quality on customer satisfaction and customer behavioral intentions by moderating role of switching barriers in satellite pay TV market
This study empirically tested the relationship between service quality, customer satisfaction, and behavioral intentions in pay television (pay TV) industry and examined the moderating role of switching barriers in predicting customer behavior. This research incorporates a new component of switching barrier which is social ties to understand customers' behavioral intentions. Data were gathered from 245 pay TV customers via the application of a su…
No prominent works on this page.
The influence of service quality on customer satisfaction and customer behavioral intentions by moderating role of switching barriers in satellite pay TV market
This study empirically tested the relationship between service quality, customer satisfaction, and behavioral intentions in pay television (pay TV) industry and examined the moderating role of switching barriers in predicting customer behavior. This research incorporates a new component of switching barrier which is social ties to understand customers' behavioral intentions. Data were gathered from 245 pay TV customers via the application of a su…
Business (1 works) · Consumer Retail Behavior Studies (1 works) · Customer satisfaction (1 works) · Customer Service Quality and Loyalty (1 works) · Marketing (1 works) · Service (business) (1 works) · Service quality (1 works) · Technology Adoption and User Behaviour (1 works)