Jan Herget
Biographic Data
| ID | 4081416 |
|---|---|
| NAME | Jan Herget |
| GIVEN NAMES | Jan |
| FAMILY NAME | Herget |
| SIGNATURE | HERGET J |
| AFFILIATIONS | Prague University of Economics and Business |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
City branding and its economic impacts on tourism
Economic competition of cities from the point of view of tourism, trade and investments is becoming very intensive as the world economy goes global. Certain cities are attracting all of the assets and the attention, while others are becoming more or less invisible. One of the key prerequisities for the success of cities is their overall image, or so-called "city branding". Th e perception of the city aff ects its attractiveness to tourists, forei…
City branding and its economic impacts on tourism
Economic competition of cities from the point of view of tourism, trade and investments is becoming very intensive as the world economy goes global. Certain cities are attracting all of the assets and the attention, while others are becoming more or less invisible. One of the key prerequisities for the success of cities is their overall image, or so-called "city branding". Th e perception of the city aff ects its attractiveness to tourists, forei…
City branding and its economic impacts on tourism
Economic competition of cities from the point of view of tourism, trade and investments is becoming very intensive as the world economy goes global. Certain cities are attracting all of the assets and the attention, while others are becoming more or less invisible. One of the key prerequisities for the success of cities is their overall image, or so-called "city branding". Th e perception of the city aff ects its attractiveness to tourists, forei…
Advertising (1 work) · Attractiveness (1 work) · Barometer (1 work) · Brand equity (1 work) · Business (1 work) · City marketing (1 work) · Competition (biology) (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Diverse Aspects of Tourism Research (1 work)