Zdenka Petrů
Biographic Data
| ID | 4081417 |
|---|---|
| NAME | Zdenka Petrů |
| GIVEN NAMES | Zdenka |
| FAMILY NAME | Petrů |
| SIGNATURE | PETRŮ Z |
| AFFILIATIONS | Prague University of Economics and Business |
| ORCID | 0000-0002-5269-2091 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Beyond the list
The study develops and applies a multicriteria methodology to assess visitor utility at eight small cultural destinations in the Czech Republic, comparing UNESCO World Heritage sites with non-UNESCO sites across three visitor segments: young adults, families with children and seniors. Data from point-scale evaluations on 14 criteria and normed weights elicited via Fuller’s triangle and direct scoring methods were combined using the Weighted Sum A…
Domestic tourism, its potential to compensate the outage of international arrivals caused by Covid-19 and the vulnerability of different groups of countries (a cluster analysis)
Tourism is the most affected industry by the pandemic COVID-19 and will be probably also the last one to recover. International organizations UNWTO, WTTC, and others suppose that domestic tourism will play a significant role in 2020 and after. However, domestic tourism is not a universal solution for all destinations. This paper aims to identify the factors that might play a role in the domestic tourism results in 2020 and later and to which exte…
City branding and its economic impacts on tourism
Economic competition of cities from the point of view of tourism, trade and investments is becoming very intensive as the world economy goes global. Certain cities are attracting all of the assets and the attention, while others are becoming more or less invisible. One of the key prerequisities for the success of cities is their overall image, or so-called "city branding". Th e perception of the city aff ects its attractiveness to tourists, forei…
City branding and its economic impacts on tourism
Economic competition of cities from the point of view of tourism, trade and investments is becoming very intensive as the world economy goes global. Certain cities are attracting all of the assets and the attention, while others are becoming more or less invisible. One of the key prerequisities for the success of cities is their overall image, or so-called "city branding". Th e perception of the city aff ects its attractiveness to tourists, forei…
City branding and its economic impacts on tourism
Economic competition of cities from the point of view of tourism, trade and investments is becoming very intensive as the world economy goes global. Certain cities are attracting all of the assets and the attention, while others are becoming more or less invisible. One of the key prerequisities for the success of cities is their overall image, or so-called "city branding". Th e perception of the city aff ects its attractiveness to tourists, forei…
Domestic tourism, its potential to compensate the outage of international arrivals caused by Covid-19 and the vulnerability of different groups of countries (a cluster analysis)
Tourism is the most affected industry by the pandemic COVID-19 and will be probably also the last one to recover. International organizations UNWTO, WTTC, and others suppose that domestic tourism will play a significant role in 2020 and after. However, domestic tourism is not a universal solution for all destinations. This paper aims to identify the factors that might play a role in the domestic tourism results in 2020 and later and to which exte…
Beyond the list
The study develops and applies a multicriteria methodology to assess visitor utility at eight small cultural destinations in the Czech Republic, comparing UNESCO World Heritage sites with non-UNESCO sites across three visitor segments: young adults, families with children and seniors. Data from point-scale evaluations on 14 criteria and normed weights elicited via Fuller’s triangle and direct scoring methods were combined using the Weighted Sum A…
Diverse Aspects of Tourism Research (3 works) · Business (2 works) · Geography (2 works) · Tourism (2 works) · Advertising (1 works) · Attractiveness (1 works) · Barometer (1 works) · Brand equity (1 works) · City marketing (1 works) · Competition (biology) (1 works)