Stefan Gavura
Biographic Data
| ID | 4081754 |
|---|---|
| NAME | Stefan Gavura |
| GIVEN NAMES | Stefan |
| FAMILY NAME | Gavura |
| SIGNATURE | GAVURA S |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Generational differences in the perception of e-commerce aspects
In light of the growing importance of digital shopping platforms, the present study explores generational differences in the perception of key aspects of e-commerce among Slovak consumers, focusing on Generation Y and Generation C. The research investigates aspects perceived usefulness, perceived ease of use, subjective norms, attitude toward online shopping, perceived risk, and convenience. A quantitative survey method was employed, utilizing a …
Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism
In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in the field of tourism. This study aims to explore several forms of promotion, with an emphasis on digital marketing, and analyze the…
Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism
In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in the field of tourism. This study aims to explore several forms of promotion, with an emphasis on digital marketing, and analyze the…
Generational differences in the perception of e-commerce aspects
In light of the growing importance of digital shopping platforms, the present study explores generational differences in the perception of key aspects of e-commerce among Slovak consumers, focusing on Generation Y and Generation C. The research investigates aspects perceived usefulness, perceived ease of use, subjective norms, attitude toward online shopping, perceived risk, and convenience. A quantitative survey method was employed, utilizing a …
Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism
In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in the field of tourism. This study aims to explore several forms of promotion, with an emphasis on digital marketing, and analyze the…
Consumer behaviour (2 works) · Technology Adoption and User Behaviour (2 works) · Advertising (1 work) · Business (1 work) · Commerce (1 work) · Computer-assisted web interviewing (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Empirical research (1 work) · Field (mathematics (1 work)