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Emilie Vrain

Biographic Data

ID4082923
NAMEEmilie Vrain
GIVEN NAMESEmilie
FAMILY NAMEVrain
SIGNATUREVRAIN E
AFFILIATIONSUniversity of East Anglia
ORCID0000-0001-8226-4621
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS23
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2016
LATEST PUBLICATION YEAR2026
H-INDEX3
  • Future directions for sustainable consumption research and action

    Open Access•H Rau, Marlyne Sahakian et al.•ARTICLE•Consumption and Society•2026

    This article identifies ten priorities for future sustainable consumption research and action, prioritising questions of (in)justice. It emerged from a series of interdisciplinary exchanges between sustainable consumption scholars from across Europe, reflecting their expert perspectives and research practices.

  • Reconsidering convenience

    Open Access•Felippa A Amanta, Emilie Vrain et al.•ARTICLE•Consumption and Society•2026

    On-demand digital services provide convenient and fast fulfilment of consumption. From their emergence in media, on-demand digital services have expanded in ride-hailing, food delivery and retail. While there is abundant research on digitalisation in various consumption sectors, few have identified the interrelations between digital services across multiple consumption sectors and their implications for consumption behaviours. Using domestication…

  • CO2e (best) avoided? How people experience CO2e avoided on the Too Good To Go app

    Open Access•Brendan Lawson, Marianna J Coulentianos et al.•ARTICLE•Big Data & Society•2025

    Carbon Dioxide Equivalent (CO2e) avoided is increasingly communicated to individuals through digital media. Too Good To Go – a food waste app – presents users with a personalised CO2e avoided figure. Each time they collect food from a supermarket, café or restaurant their number increases. How do users experience CO2e avoided on the app? We explore this question through a longitudinal research project with 10 households in Oxfordshire, involving …

  • The discontinuance of low carbon digital products and services

    Open Access•Emilie Vrain, Charlie Wilson et al.•ARTICLE•Technological Forecasting and…•2022

    Digital consumer innovations offer low-carbon alternatives to mainstream consumption practices. We address a lack of research on the factors influencing post-adoption decisions of discontinuance for this important class of innovations. We conducted a repeat survey with UK consumers (n = 995) in 2019 and 2020 to investigate 16 digital products and services across mobility, food, homes, and energy domains. Our survey captured temporal changes in ad…

  • Social networks and communication behaviour underlying smart home adoption in the UK

    Open Access•Emilie Vrain, Charlie Wilson•ARTICLE•Environmental Innovation and…•2021•Cited by: 9•References: 62

  • An exploration of individual, social and material factors influencing water pollution mitigation behaviours within the farming community

    Open Access•Alex Inman, Michael Winter et al.•ARTICLE•Land Use Policy•2018•Cited by: 8•References: 44

  • The roles of farm advisors in the uptake of measures for the mitigation of diffuse water pollution

    Open Access•Emilie Vrain, Andrew Lovett•ARTICLE•Land Use Policy•2016•Cited by: 6•References: 11

  • Social networks and communication behaviour underlying smart home adoption in the UK

    Open Access•Emilie Vrain, Charlie Wilson•ARTICLE•Environmental Innovation and…•2021•Cited by: 9•References: 62

  • An exploration of individual, social and material factors influencing water pollution mitigation behaviours within the farming community

    Open Access•Alex Inman, Michael Winter et al.•ARTICLE•Land Use Policy•2018•Cited by: 8•References: 44

  • The roles of farm advisors in the uptake of measures for the mitigation of diffuse water pollution

    Open Access•Emilie Vrain, Andrew Lovett•ARTICLE•Land Use Policy•2016•Cited by: 6•References: 11

  • The roles of farm advisors in the uptake of measures for the mitigation of diffuse water pollution

    Open Access•Emilie Vrain, Andrew Lovett•ARTICLE•Land Use Policy•2016•Cited by: 6•References: 11

  • An exploration of individual, social and material factors influencing water pollution mitigation behaviours within the farming community

    Open Access•Alex Inman, Michael Winter et al.•ARTICLE•Land Use Policy•2018•Cited by: 8•References: 44

  • Social networks and communication behaviour underlying smart home adoption in the UK

    Open Access•Emilie Vrain, Charlie Wilson•ARTICLE•Environmental Innovation and…•2021•Cited by: 9•References: 62

  • The discontinuance of low carbon digital products and services

    Open Access•Emilie Vrain, Charlie Wilson et al.•ARTICLE•Technological Forecasting and…•2022

    Digital consumer innovations offer low-carbon alternatives to mainstream consumption practices. We address a lack of research on the factors influencing post-adoption decisions of discontinuance for this important class of innovations. We conducted a repeat survey with UK consumers (n = 995) in 2019 and 2020 to investigate 16 digital products and services across mobility, food, homes, and energy domains. Our survey captured temporal changes in ad…

  • CO2e (best) avoided? How people experience CO2e avoided on the Too Good To Go app

    Open Access•Brendan Lawson, Marianna J Coulentianos et al.•ARTICLE•Big Data & Society•2025

    Carbon Dioxide Equivalent (CO2e) avoided is increasingly communicated to individuals through digital media. Too Good To Go – a food waste app – presents users with a personalised CO2e avoided figure. Each time they collect food from a supermarket, café or restaurant their number increases. How do users experience CO2e avoided on the app? We explore this question through a longitudinal research project with 10 households in Oxfordshire, involving …

  • Future directions for sustainable consumption research and action

    Open Access•H Rau, Marlyne Sahakian et al.•ARTICLE•Consumption and Society•2026

    This article identifies ten priorities for future sustainable consumption research and action, prioritising questions of (in)justice. It emerged from a series of interdisciplinary exchanges between sustainable consumption scholars from across Europe, reflecting their expert perspectives and research practices.

  • Reconsidering convenience

    Open Access•Felippa A Amanta, Emilie Vrain et al.•ARTICLE•Consumption and Society•2026

    On-demand digital services provide convenient and fast fulfilment of consumption. From their emergence in media, on-demand digital services have expanded in ride-hailing, food delivery and retail. While there is abundant research on digitalisation in various consumption sectors, few have identified the interrelations between digital services across multiple consumption sectors and their implications for consumption behaviours. Using domestication…

Business (4 works) · Consumption (sociology) (3 works) · Environmental Education and Sustainability (3 works) · Agriculture (2 works) · Best practice (2 works) · Economic and Environmental Valuation (2 works) · Economics (2 works) · Environmental planning (2 works) · Environmental resource management (2 works) · Forest Management and Policy (2 works)

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