May Chiun Lo
Biographic Data
| ID | 4083547 |
|---|---|
| NAME | May Chiun Lo |
| GIVEN NAMES | May Chiun |
| FAMILY NAME | Lo |
| SIGNATURE | LO M C |
| AFFILIATIONS | Universiti Malaysia Sarawak |
| ORCID | 0000-0003-0767-7834 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Post-Covid-19 pandemic
Grasping the perspectives of consumers is a fundamental focus for those managing events and festivals. This study investigated the impacts of aspects of awareness and event experience, namely perceived value, service quality and event image on satisfaction, along with revisit intentions to major events. The study used a quantitative analysis based on 1265 valid responses collected from a survey conducted during several major events that were held…
Digital maturity through the lens of emotional intelligence
Purpose This research delves into the intricate dynamics among digital intensity, transformation management intensity, and their influence on the sustainable job performance of employees in the Malaysian manufacturing sector. Design/methodology/approach Data were gathered from 188 women leaders in managerial roles across private organizations in the Malaysian manufacturing industry, and analysis was conducted using SPSS 28.0 and SmartPLS 4. Findi…
Destination resources as precursors of ecotourism competitiveness
In this rapidly changing world of digitalization, the role of ecotourism in Malaysia is pivotal in the effort of tourism development. This study aims to determine the created and supporting resources and their impacts on tourism destination competitiveness based on the perspectives of domestic and international tourists. The questionnaire was completed by 189 respondents and the model produced was evaluated using WarpPLS 7.0. The findings showed …
Revisiting perceived determinants of tourism destination competitiveness among tourists
The present study aims to widen the existing literature by discovering potential determining factors at selected ecotourism destinations, primarily involving Bako, Niah, Kubah, Gunung Gading and Gunung Mulu National Parks. A closed questionnaire was answered by 188 respondents. Preliminary analyses were performed and partial least square structural equation modeling was employed as the analytical measure, thus discovering the significant role of …
Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve
Ecotourism is a foremost promoted tourism product by the Malaysian government and significantly contributed to rural communities’ income. The objective of this study was to explore the empirical evidence of the relationships among service quality, satisfaction, and revisit intention to an ecotourism site in Sarawak, namely, Semenggoh Nature Reserve by considering the moderating effect of the destination image. A total of 157 international and dom…
Impact of Destination Image on Tourist Satisfaction
Tourism is a multifaceted field and in order to understand its complexity, none of its components should be excluded. Based on the opinions and thoughts of tourists, this research aims to determine to what extent the destination image has an impact on the satisfaction towards that destination. Survey data was collected from tourists who visited key tourist attractions in Kuching, Sarawak. SmartPLS 3 was applied to assess the developed model based…
Antecedents of Destination Image in Natural Protected Area
Ecotourism is a nature-oriented tourism idea that is flourishing and with promising outlook. The present study attempts to explore the importance of local communities' attitude, carrying capacity and destination attractiveness & resources towards destination image by adopting perceived value as a moderator on examining the antecedents on destination image. Data were collected from 146 tourists who have visited Bako National Park, Sarawak. The res…
Endowed and Created Resources Towards Ecotourism Competitiveness
The richness of natural areas in Malaysia leads ecotourism to become one of the rapidly growing industries within the nation. The present study aims to discover the impacts of endowed and created resources on ecotourism competitiveness from both domestic and international tourists' perspectives. 189 respondents had completed the questionnaire and WarpPLS 6.0 was used to test the model created. The results revealed that endowed resources (e.g. nat…
Rural tourism quality of services
Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with a view to understand the fundamental contributive factors (i.e. climate change, carrying capacity, relaxation environment, and community support) fro…
Chinese or Malay-Medium Schools? A Study of Factors Influencing Chinese Parents' Choice of Primary Schools in Sarawak, Malaysia
This study examined factors that influence Chinese parents' choice of medium in primary schools in Sarawak, Malaysia. A questionnaire that was based on the Theory of Planned Behaviour was administered to investigate the influence of attitudes towards school, social pressure (subjective norms) and perceived behavioural control on parents' intentions for school choice. The survey was conducted with 397 Chinese respondents who had children in one of…
Self-efficacy and sustainable rural tourism development
The future of the tourism industry is dependent on local communities’ ability to develop and sustain tourism developments, especially in sensitive rural areas. But there is limited research on this topic to guide tourism authorities and governments. In particular, few studies have studied sustainable rural tourism development from the perspective of the local communities. Therefore, this study examines local communities’ views on their capability…
Does Intention Really Lead to Actual Use of Technology? A Study of an E-learning System among University Students in Malaysia / Vodi li namjera korištenja tehnologijom njezinoj stvarnoj upotrebi? Istr…
This paper intends to investigate the long debated notion of whether intention really leads to actual behavior in the e-learning environment. A model based on the Technology Acceptance Model (TAM) was tested using data gathered through a structured questionnaire with participation of undergraduate students from a number of universities in Malaysia. Using the variance based structural equation modeling analysis of Partial Least Square (PLS) the mo…
Quality of Work Life and Turnover Intention
Market Orientation and Organizational Performance
Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO) and organizational performance (OP) with service quality (SQ) as a moderator in the context of the hotel industry in Malaysia. MO and OP were conceptualized as three- and two-dimensional constructs, respectively, whereas SQ, which consists of two-dimensi…
Economics Crisis and Response
The paper chooses the "Asian Financial Crisis" as a case study to examine its impact on Malaysian economy and describes how Malaysian government responded to the crisis. It also focuses on the Asian financial crisis' impact on the employment of banking sector in Malaysia. In the finance, insurance, real estate and business service sector, a number of 6,596 workers were retrenched. Banks were forced into mergers and acquisition as well as downsizi…
Rural tourism quality of services
Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with a view to understand the fundamental contributive factors (i.e. climate change, carrying capacity, relaxation environment, and community support) fro…
Self-efficacy and sustainable rural tourism development
The future of the tourism industry is dependent on local communities’ ability to develop and sustain tourism developments, especially in sensitive rural areas. But there is limited research on this topic to guide tourism authorities and governments. In particular, few studies have studied sustainable rural tourism development from the perspective of the local communities. Therefore, this study examines local communities’ views on their capability…
Market Orientation and Organizational Performance
Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO) and organizational performance (OP) with service quality (SQ) as a moderator in the context of the hotel industry in Malaysia. MO and OP were conceptualized as three- and two-dimensional constructs, respectively, whereas SQ, which consists of two-dimensi…
Chinese or Malay-Medium Schools? A Study of Factors Influencing Chinese Parents' Choice of Primary Schools in Sarawak, Malaysia
This study examined factors that influence Chinese parents' choice of medium in primary schools in Sarawak, Malaysia. A questionnaire that was based on the Theory of Planned Behaviour was administered to investigate the influence of attitudes towards school, social pressure (subjective norms) and perceived behavioural control on parents' intentions for school choice. The survey was conducted with 397 Chinese respondents who had children in one of…
Quality of Work Life and Turnover Intention
Economics Crisis and Response
The paper chooses the "Asian Financial Crisis" as a case study to examine its impact on Malaysian economy and describes how Malaysian government responded to the crisis. It also focuses on the Asian financial crisis' impact on the employment of banking sector in Malaysia. In the finance, insurance, real estate and business service sector, a number of 6,596 workers were retrenched. Banks were forced into mergers and acquisition as well as downsizi…
Market Orientation and Organizational Performance
Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO) and organizational performance (OP) with service quality (SQ) as a moderator in the context of the hotel industry in Malaysia. MO and OP were conceptualized as three- and two-dimensional constructs, respectively, whereas SQ, which consists of two-dimensi…
Quality of Work Life and Turnover Intention
Does Intention Really Lead to Actual Use of Technology? A Study of an E-learning System among University Students in Malaysia / Vodi li namjera korištenja tehnologijom njezinoj stvarnoj upotrebi? Istr…
This paper intends to investigate the long debated notion of whether intention really leads to actual behavior in the e-learning environment. A model based on the Technology Acceptance Model (TAM) was tested using data gathered through a structured questionnaire with participation of undergraduate students from a number of universities in Malaysia. Using the variance based structural equation modeling analysis of Partial Least Square (PLS) the mo…
Self-efficacy and sustainable rural tourism development
The future of the tourism industry is dependent on local communities’ ability to develop and sustain tourism developments, especially in sensitive rural areas. But there is limited research on this topic to guide tourism authorities and governments. In particular, few studies have studied sustainable rural tourism development from the perspective of the local communities. Therefore, this study examines local communities’ views on their capability…
Rural tourism quality of services
Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with a view to understand the fundamental contributive factors (i.e. climate change, carrying capacity, relaxation environment, and community support) fro…
Chinese or Malay-Medium Schools? A Study of Factors Influencing Chinese Parents' Choice of Primary Schools in Sarawak, Malaysia
This study examined factors that influence Chinese parents' choice of medium in primary schools in Sarawak, Malaysia. A questionnaire that was based on the Theory of Planned Behaviour was administered to investigate the influence of attitudes towards school, social pressure (subjective norms) and perceived behavioural control on parents' intentions for school choice. The survey was conducted with 397 Chinese respondents who had children in one of…
Antecedents of Destination Image in Natural Protected Area
Ecotourism is a nature-oriented tourism idea that is flourishing and with promising outlook. The present study attempts to explore the importance of local communities' attitude, carrying capacity and destination attractiveness & resources towards destination image by adopting perceived value as a moderator on examining the antecedents on destination image. Data were collected from 146 tourists who have visited Bako National Park, Sarawak. The res…
Endowed and Created Resources Towards Ecotourism Competitiveness
The richness of natural areas in Malaysia leads ecotourism to become one of the rapidly growing industries within the nation. The present study aims to discover the impacts of endowed and created resources on ecotourism competitiveness from both domestic and international tourists' perspectives. 189 respondents had completed the questionnaire and WarpPLS 6.0 was used to test the model created. The results revealed that endowed resources (e.g. nat…
Impact of Destination Image on Tourist Satisfaction
Tourism is a multifaceted field and in order to understand its complexity, none of its components should be excluded. Based on the opinions and thoughts of tourists, this research aims to determine to what extent the destination image has an impact on the satisfaction towards that destination. Survey data was collected from tourists who visited key tourist attractions in Kuching, Sarawak. SmartPLS 3 was applied to assess the developed model based…
Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve
Ecotourism is a foremost promoted tourism product by the Malaysian government and significantly contributed to rural communities’ income. The objective of this study was to explore the empirical evidence of the relationships among service quality, satisfaction, and revisit intention to an ecotourism site in Sarawak, namely, Semenggoh Nature Reserve by considering the moderating effect of the destination image. A total of 157 international and dom…
Revisiting perceived determinants of tourism destination competitiveness among tourists
The present study aims to widen the existing literature by discovering potential determining factors at selected ecotourism destinations, primarily involving Bako, Niah, Kubah, Gunung Gading and Gunung Mulu National Parks. A closed questionnaire was answered by 188 respondents. Preliminary analyses were performed and partial least square structural equation modeling was employed as the analytical measure, thus discovering the significant role of …
Destination resources as precursors of ecotourism competitiveness
In this rapidly changing world of digitalization, the role of ecotourism in Malaysia is pivotal in the effort of tourism development. This study aims to determine the created and supporting resources and their impacts on tourism destination competitiveness based on the perspectives of domestic and international tourists. The questionnaire was completed by 189 respondents and the model produced was evaluated using WarpPLS 7.0. The findings showed …
Post-Covid-19 pandemic
Grasping the perspectives of consumers is a fundamental focus for those managing events and festivals. This study investigated the impacts of aspects of awareness and event experience, namely perceived value, service quality and event image on satisfaction, along with revisit intentions to major events. The study used a quantitative analysis based on 1265 valid responses collected from a survey conducted during several major events that were held…
Digital maturity through the lens of emotional intelligence
Purpose This research delves into the intricate dynamics among digital intensity, transformation management intensity, and their influence on the sustainable job performance of employees in the Malaysian manufacturing sector. Design/methodology/approach Data were gathered from 188 women leaders in managerial roles across private organizations in the Malaysian manufacturing industry, and analysis was conducted using SPSS 28.0 and SmartPLS 4. Findi…
Business (10 works) · Geography (10 works) · Diverse Aspects of Tourism Research (9 works) · Psychology (9 works) · Cruise Tourism Development and Management (8 works) · Marketing (8 works) · Tourism (8 works) · Destinations (7 works) · Economics (5 works) · Ecotourism (5 works)