Simoni F Rohden
Biographic Data
| ID | 4083739 |
|---|---|
| NAME | Simoni F Rohden |
| GIVEN NAMES | Simoni F |
| FAMILY NAME | Rohden |
| SIGNATURE | ROHDEN S F |
| AFFILIATIONS | Instituto Português de Administração de Marketing |
| ORCID | 0000-0002-6173-066X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Emotional artificial intelligence
This research examines the impact of empathic chatbots on consumer responses, exploring how Artificial Intelligence (AI) emotional skills, particularly the use of specific empathic language and emotional tone, can enhance user satisfaction and word of mouth intentions. Across three experimental studies (n = 643), findings reveal that empathic conversational agents are perceived as warmer and more competent, positively influencing satisfaction and…
Autonomous technology in the marketplace
The implementation of AI technologies in smart retailing raises privacy concerns due to their reliance on consumer data. This study examines how technology enjoyment influences consumers' willingness to share personal information and investigates the role of perceived autonomy of technology and psychological needs in shaping enjoyment. Through a survey and two single-factor experiments (n = 809) manipulating different smart retailing technologies…
Authentic brand positioning or woke washing? LGBTQI+ consumer perceptions of brand activism
Purpose The lesbian, gay, bisexual, transgender, queer, intersex and others (LGBTQI+) movement has been the focus of companies that seek to win over consumers by supporting diversity. Any positioning, however, that is not perceived as being consistent and genuine can harm the brand's image. Through a queer theoretical perspective, the authors explore perceptions of LGBTQI+ consumers regarding brand activism. Design/methodology/approach Qualitativ…
No prominent works on this page.
Authentic brand positioning or woke washing? LGBTQI+ consumer perceptions of brand activism
Purpose The lesbian, gay, bisexual, transgender, queer, intersex and others (LGBTQI+) movement has been the focus of companies that seek to win over consumers by supporting diversity. Any positioning, however, that is not perceived as being consistent and genuine can harm the brand's image. Through a queer theoretical perspective, the authors explore perceptions of LGBTQI+ consumers regarding brand activism. Design/methodology/approach Qualitativ…
Autonomous technology in the marketplace
The implementation of AI technologies in smart retailing raises privacy concerns due to their reliance on consumer data. This study examines how technology enjoyment influences consumers' willingness to share personal information and investigates the role of perceived autonomy of technology and psychological needs in shaping enjoyment. Through a survey and two single-factor experiments (n = 809) manipulating different smart retailing technologies…
Emotional artificial intelligence
This research examines the impact of empathic chatbots on consumer responses, exploring how Artificial Intelligence (AI) emotional skills, particularly the use of specific empathic language and emotional tone, can enhance user satisfaction and word of mouth intentions. Across three experimental studies (n = 643), findings reveal that empathic conversational agents are perceived as warmer and more competent, positively influencing satisfaction and…
Business (2 works) · Psychology (2 works) · Advertising (1 work) · AI in Service Interactions (1 work) · Brand awareness (1 work) · Brand Community (1 work) · Chatbot (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)