Louise Heslop
Biographic Data
| ID | 4083835 |
|---|---|
| NAME | Louise Heslop |
| GIVEN NAMES | Louise |
| FAMILY NAME | Heslop |
| SIGNATURE | HESLOP L |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 30 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
Implementing diversity strategies
Purpose – The purpose of this paper is to identify and explain barriers to differentiation for minority focused advertising agencies and propose modification to the existing framework of agency selection process. Design/methodology/approach – Multiple semi‐structured, in‐depth interviews were conducted with key industry personnel. The data from these were augmented with proprietary research conducted by the relevant organizations and extensive re…
Modeling Place Image
Destination in a country image context
Destination in a country image context
Modeling Place Image
Implementing diversity strategies
Purpose – The purpose of this paper is to identify and explain barriers to differentiation for minority focused advertising agencies and propose modification to the existing framework of agency selection process. Design/methodology/approach – Multiple semi‐structured, in‐depth interviews were conducted with key industry personnel. The data from these were augmented with proprietary research conducted by the relevant organizations and extensive re…
Computer Science (3 works) · Artificial Intelligence (2 works) · Diverse Aspects of Tourism Research (2 works) · Sociology (2 works) · Art (1 work) · Business (1 work) · Business Law and Ethics (1 work) · Computer vision (1 work) · Conceptualization (1 work) · Context (archaeology (1 work)