Karen H Hyllegard
Biographic Data
| ID | 4086145 |
|---|---|
| NAME | Karen H Hyllegard |
| GIVEN NAMES | Karen H |
| FAMILY NAME | Hyllegard |
| SIGNATURE | HYLLEGARD K H |
| AFFILIATIONS | Colorado State University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Authentic style–fashion–dress negotiations of married lesbian couples on their wedding day
In 2015, a United States Supreme Court ruling allowed same-sex marriage in all 50 states. Since that time, there have been over one million same-sex marriages in the United States, and the number of same-sex marriages has increased every year (Romero, 2017). With this work, we conducted an in-depth, exploratory study on how lesbian married couples in the United States negotiated their style–fashion–dress on their wedding day. The work was guided …
Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth
This study explored Millennial consumers’ responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative research methods were employed to examine the effectiveness of CRM in generating financial support for LGBTQ homeless youth. Findings revealed that self-cause congruence may be an important factor in determining Millennial c…
Mother and Teen Daughter Socialization Toward Ethical Apparel Consumption
Informed by socialization theory, this study explored whether and how mothers and their teen daughters socialize one another with respect to ethical apparel consumption. The study also examined variables that may influence mothers' and teen daughters' ethical apparel consumption. An online survey provided useable data from 100 mother–daughter pairs. Paired‐sample t‐tests revealed that mothers and daughters differed relative to the attributes they…
Rural Consumers' Attitudes toward the Internet for Information Search and Product Purchase
Rogers's innovation diffusion theory guided this research on rural consumers' attitudes toward using the Internet for product information search and purchase of consumer products. The purpose of the study was to examine the effects of hands‐on trial of retail Web sites on attitudes toward Internet shopping. The sample included 258 rural consumers who had not previously used the Internet to make a product purchase. Demographic variables were relat…
Authentic style–fashion–dress negotiations of married lesbian couples on their wedding day
In 2015, a United States Supreme Court ruling allowed same-sex marriage in all 50 states. Since that time, there have been over one million same-sex marriages in the United States, and the number of same-sex marriages has increased every year (Romero, 2017). With this work, we conducted an in-depth, exploratory study on how lesbian married couples in the United States negotiated their style–fashion–dress on their wedding day. The work was guided …
Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth
This study explored Millennial consumers’ responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative research methods were employed to examine the effectiveness of CRM in generating financial support for LGBTQ homeless youth. Findings revealed that self-cause congruence may be an important factor in determining Millennial c…
Rural Consumers' Attitudes toward the Internet for Information Search and Product Purchase
Rogers's innovation diffusion theory guided this research on rural consumers' attitudes toward using the Internet for product information search and purchase of consumer products. The purpose of the study was to examine the effects of hands‐on trial of retail Web sites on attitudes toward Internet shopping. The sample included 258 rural consumers who had not previously used the Internet to make a product purchase. Demographic variables were relat…
Mother and Teen Daughter Socialization Toward Ethical Apparel Consumption
Informed by socialization theory, this study explored whether and how mothers and their teen daughters socialize one another with respect to ethical apparel consumption. The study also examined variables that may influence mothers' and teen daughters' ethical apparel consumption. An online survey provided useable data from 100 mother–daughter pairs. Paired‐sample t‐tests revealed that mothers and daughters differed relative to the attributes they…
Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth
This study explored Millennial consumers’ responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative research methods were employed to examine the effectiveness of CRM in generating financial support for LGBTQ homeless youth. Findings revealed that self-cause congruence may be an important factor in determining Millennial c…
Authentic style–fashion–dress negotiations of married lesbian couples on their wedding day
In 2015, a United States Supreme Court ruling allowed same-sex marriage in all 50 states. Since that time, there have been over one million same-sex marriages in the United States, and the number of same-sex marriages has increased every year (Romero, 2017). With this work, we conducted an in-depth, exploratory study on how lesbian married couples in the United States negotiated their style–fashion–dress on their wedding day. The work was guided …
Psychology (4 works) · Social Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Fashion and Cultural Textiles (2 works) · Lesbian (2 works) · Social Psychology (2 works) · Sociology (2 works) · Advertising (1 work) · Aesthetics (1 work) · Ambivalence (1 work)