Marie J Lachance
Biographic Data
| ID | 4086410 |
|---|---|
| NAME | Marie J Lachance |
| GIVEN NAMES | Marie J |
| FAMILY NAME | Lachance |
| SIGNATURE | LACHANCE M J |
| AFFILIATIONS | Université Laval |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2006 |
| H-INDEX | 2 |
Determinants of Adolescents' Brand Sensitivity to Clothing
The objective of this research was to better understand the interest of adolescents in clothing brand names and to ascertain how different psychological, social, and socioeconomic variables explained variance in their brand sensitivity. Multiple linear regression analysis revealed that susceptibility to peer influence, gender, fashion innovativeness, consumer competence, self‐esteem, brand importance for father, and age were significantly related…
Les jeunes adultes québécois et le crédit
Connaissances, attitude et pratiques reliées au crédit de même que nature et niveau des dettes sont les aspects qui ont été évalués chez des Québécois de 18 à 29 ans. Les résultats indiquent que ces jeunes utilisent les produits de crédit à un niveau relativement élevé, mais connaissent peu leur fonctionnement. Leur attitude face au crédit et à l’endettement est partagée et une majorité d’entre eux prétend avoir certaines pratiques socialement dé…
Family Structure, Parent‐Child Communication, and Adolescent Participation in Family Consumer Tasks and Decisions
From the theoretical perspective of consumer socialization, this exploratory study examined the single‐parent family context with respect to adolescent participation in family consumer activities. Specifically, the relationships between family structure, parent‐child communication as related to consumer issues, and adolescent participation in family consumer tasks and decisions were studied. Findings confirmed that family structure is related to …
Family Structure, Parent‐Child Communication, and Adolescent Participation in Family Consumer Tasks and Decisions
From the theoretical perspective of consumer socialization, this exploratory study examined the single‐parent family context with respect to adolescent participation in family consumer activities. Specifically, the relationships between family structure, parent‐child communication as related to consumer issues, and adolescent participation in family consumer tasks and decisions were studied. Findings confirmed that family structure is related to …
Determinants of Adolescents' Brand Sensitivity to Clothing
The objective of this research was to better understand the interest of adolescents in clothing brand names and to ascertain how different psychological, social, and socioeconomic variables explained variance in their brand sensitivity. Multiple linear regression analysis revealed that susceptibility to peer influence, gender, fashion innovativeness, consumer competence, self‐esteem, brand importance for father, and age were significantly related…
Family Structure, Parent‐Child Communication, and Adolescent Participation in Family Consumer Tasks and Decisions
From the theoretical perspective of consumer socialization, this exploratory study examined the single‐parent family context with respect to adolescent participation in family consumer activities. Specifically, the relationships between family structure, parent‐child communication as related to consumer issues, and adolescent participation in family consumer tasks and decisions were studied. Findings confirmed that family structure is related to …
Les jeunes adultes québécois et le crédit
Connaissances, attitude et pratiques reliées au crédit de même que nature et niveau des dettes sont les aspects qui ont été évalués chez des Québécois de 18 à 29 ans. Les résultats indiquent que ces jeunes utilisent les produits de crédit à un niveau relativement élevé, mais connaissent peu leur fonctionnement. Leur attitude face au crédit et à l’endettement est partagée et une majorité d’entre eux prétend avoir certaines pratiques socialement dé…
Determinants of Adolescents' Brand Sensitivity to Clothing
The objective of this research was to better understand the interest of adolescents in clothing brand names and to ascertain how different psychological, social, and socioeconomic variables explained variance in their brand sensitivity. Multiple linear regression analysis revealed that susceptibility to peer influence, gender, fashion innovativeness, consumer competence, self‐esteem, brand importance for father, and age were significantly related…
Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Media, Gender, and Advertising (2 works) · Psychology (2 works) · Social Psychology (2 works) · Sociology (2 works) · Art (1 work) · Banking stability, regulation, efficiency (1 work) · Brand awareness (1 work)