Cynthia A Nichols
Biographic Data
| ID | 4088276 |
|---|---|
| NAME | Cynthia A Nichols |
| GIVEN NAMES | Cynthia A |
| FAMILY NAME | Nichols |
| SIGNATURE | NICHOLS C A |
| AFFILIATIONS | Oklahoma State University, Stillwater, USA |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
Code Switching and the Hispanic Consumer
This study examines the influence of acculturation and language on the emotional response of three print advertisements (English, Spanish, Code Switched) through an experimental methodology founded on the Revised Hierarchical and the Conceptual Feature Models. The advertising treatments and surveys were administered to a convenience sample of 272 respondents in a large southwestern metropolitan area from five local Hispanic churches. The Bidimens…
No prominent works on this page.
Code Switching and the Hispanic Consumer
This study examines the influence of acculturation and language on the emotional response of three print advertisements (English, Spanish, Code Switched) through an experimental methodology founded on the Revised Hierarchical and the Conceptual Feature Models. The advertising treatments and surveys were administered to a convenience sample of 272 respondents in a large southwestern metropolitan area from five local Hispanic churches. The Bidimens…
Acculturation (1 work) · Advertising (1 work) · Business (1 work) · Code-switching (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cultural Differences and Values (1 work) · Ethnic group (1 work) · Geography (1 work) · Linguistics (1 work)