Hartoyo

Biographic Data

ID4098203
NAMEHartoyo
FAMILY NAMEHartoyo
SIGNATUREHARTOYO
AFFILIATIONSLampung University
ORCID0000-0003-1245-7342
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS1
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2025
H-INDEX1

  • The loyalty journey of BBA and MBA alumni in Indonesia: A strategic alumni marketing perspective

    Open AccessLiza Agustina Maureen NELLOH, Hartoyo et al.ARTICLEFrontiers in Communication2025

    Alumni loyalty reflects the long-term educational impact and plays a strategic marketing role in supporting institutional branding and sustainability. However, despite its importance, limited study explores the comprehensive alumni loyalty journey, particularly on how the educational experience translates into post-graduate loyalty, and how this differs across program levels such as Bachelor of Business Administration (BBA) and Master of Business…

  • Determinants of Consumer Loyalty in Halal Tourism: Unveiling the Critical Factors Driving Visit Intentions of Muslims and Non-Muslims in Lombok, Indonesia

    Open AccessFitry Primadona, Hartoyo et al.ARTICLEJOURNAL OF INDONESIAN ISLAM2025

    This paper explores the behavioral mechanisms that shape consumer loyalty in halal tourism, focusing on Lombok Island, Indonesia. Using quantitative data from 685 respondents, including 600 Muslims and 85 non-Muslims, the study applies descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that halal-friendly attributes significantly influence perceived value, satisfaction, and trust among Mus…

  • The Development of Coastal Village Communities through Village-Owned Enterprises (BUM Desa) in Pesawaran, Lampung

    Open AccessChalida Syari, Hartoyo et al.ARTICLEJSW (Jurnal Sosiologi Walisongo2021Cited by: 1

    This study aims to describe the development of coastal village communities through BUM Desa (Badan Usaha Milik Desa) in Gebang Village, Teluk Pandan Subdistrict and Durian Village, Padang Cermin Subdistrict, Pesawaran District, Lampung Province. Qualitative methods involved documentary study and in-depth interviews with informants who dealt with the management of BUM Desa. The results showed that in Gebang Village, there were empowerment efforts …

  • The role of local communities in peacebuilding in post-ethnic conflict in a multi-cultural society

    Open AccessHartoyo, Haryanto Sindung et al.ARTICLEJournal of Aggression Conflict…2020References: 17

    Purpose The purpose of this paper is to analyse the effects of socio-demographic factors on ethnic tolerance (ET) and religious tolerance (RT) as well as the participation of the local community in peacebuilding in post-ethnic violent conflicts in a multi-cultural society. Design/methodology/approach This research was conducted in the rural areas of Indonesia, on the basis of an empirical study that was performed in Lampung, a province at the sou…

  • Muakhi (Brotherhood) and its practices related to preventing communal conflict in multicultural societies

    Open AccessHartoyo, Hartoyo HartoyoARTICLEMasyarakat Kebudayaan dan Politik2019

    In preventing communal conflict, the role of local wisdom is often considered to be a mechanism to maintain the peacefulness and closeness of inter-ethnic relations. Many researchers also argue that conflict prevention should practiced during both pre- and post-conflict. This study, therefore, aims to explain the role of Muakhi as the local wisdom in Lampung Province for recovering inter-ethnic relations in post-communal (inter-ethnic) conflict b…