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Firoj Biswas

Biographic Data

ID4098630
NAMEFiroj Biswas
GIVEN NAMESFiroj
FAMILY NAMEBiswas
SIGNATUREBISWAS F
AFFILIATIONSAligarh Muslim University
ORCID0000-0003-0374-1691
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS1
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2024
H-INDEX1
  • Celebrity Brand Personality and Politics in West Bengal

    Open Access•Firoj Biswas•ARTICLE•Journal of Asian and African…•2024•References: 30

    Marketers have traditionally utilized celebrities to boost brand appeal by attracting attention and increasing memory rates, which is true in politics. However, research on the impact of celebrities on politics is new, and results are varied as to whether their endorsements and statements help in changing voters' attitudes and behaviors. This study aimed to explore the effect of celebrity endorsement for a political party or celebrity candidate o…

  • Dynamic of population growth and its effect on land use/land cover of bahraich district in Uttar Pradesh

    Open Access•Nizamuddin Khan, Mary Raza et al.•ARTICLE•Journal of Environmental Studies…•2022•Cited by: 1•References: 3

  • A study of electoral dynamic and voting behavior from 2004 to 2019 in Lok Sabha elections of West Bengal

    Open Access•Firoj Biswas, Nizamuddin Khan et al.•ARTICLE•GeoJournal•2021•References: 16

  • Dynamic of population growth and its effect on land use/land cover of bahraich district in Uttar Pradesh

    Open Access•Nizamuddin Khan, Mary Raza et al.•ARTICLE•Journal of Environmental Studies…•2022•Cited by: 1•References: 3

  • A study of electoral dynamic and voting behavior from 2004 to 2019 in Lok Sabha elections of West Bengal

    Open Access•Firoj Biswas, Nizamuddin Khan et al.•ARTICLE•GeoJournal•2021•References: 16

  • Dynamic of population growth and its effect on land use/land cover of bahraich district in Uttar Pradesh

    Open Access•Nizamuddin Khan, Mary Raza et al.•ARTICLE•Journal of Environmental Studies…•2022•Cited by: 1•References: 3

  • Celebrity Brand Personality and Politics in West Bengal

    Open Access•Firoj Biswas•ARTICLE•Journal of Asian and African…•2024•References: 30

    Marketers have traditionally utilized celebrities to boost brand appeal by attracting attention and increasing memory rates, which is true in politics. However, research on the impact of celebrities on politics is new, and results are varied as to whether their endorsements and statements help in changing voters' attitudes and behaviors. This study aimed to explore the effect of celebrity endorsement for a political party or celebrity candidate o…

Geography (2 works) · Law (2 works) · Law (2 works) · Political science (2 works) · Politics (2 works) · Socioeconomics (2 works) · Sociology (2 works) · Voting (2 works) · Advertising (1 work) · Agricultural land (1 work)

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