Mercy Ifeyinwa Obichili
Biographic Data
| ID | 4098839 |
|---|---|
| NAME | Mercy Ifeyinwa Obichili |
| GIVEN NAMES | Mercy Ifeyinwa |
| FAMILY NAME | Obichili |
| SIGNATURE | OBICHILI M I |
| AFFILIATIONS | Alex Ekwueme Federal University, Ndufu-Alike |
| ORCID | 0000-0002-2988-1783 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Using English and native language storytelling strategy to teach social media skills for marketing among women okra farmers
This study investigated the effectiveness of a storytelling pedagogical strategy in enhancing social media marketing skills among women okra farmers. It also compared the impact of delivering the intervention in English versus the native language (Tiv). Utilising a quasi-experimental design, a total of 400 women okra farmers were first recruited using a chain-referral sampling method and then randomly assigned to three groups: a control group, an…
Using TV Reality Shows as a Platform to Influence Behavioural Intention Towards Agricultural Participation Among Nigerian Youths
The study sought to test the efficacy of TV reality shows like Big Brother Naija in disseminating agricultural information to youths to influence their intention to engage in agriculture. A quasi-experimental research design was used to carry out this study, while a structured questionnaire was used to collect data. The result showed that youths exposed to TV reality show content with agricultural messages embedded in them reported more intention…
The Moderating Effect of Accountability Partners in the Relationship Between Radio Biafra and Participation in Ipob Activities in South-East Nigeria
Evidence in the literature regarding the impact of radio in fuelling crises is conflicting. This study extends existing argument by testing the moderating effect of accountability partners in the relationship between Radio Biafra and participation in the activities of the Indigenous People of Biafra (IPOB). Results from a sample of 470 participants showed that accountability partners contribute 35% in predicting participation in IPOB activities w…
Using social media small-group communication to promote the marketing skills of art entrepreneurs
This study examined the impact of social media-supported small-group communication on the marketing skills of art entrepreneurs. The design that was used in this study was quasi-experimental. A total of 271 art entrepreneurs were sampled for the study and grouped into three social media ( n = 90), face-to-face ( n = 90) and control group ( n = 91). A structured questionnaire was used for the collection of data for the study, while data were analy…
Perception and practice of the watchdog role among journalists in Nigeria
The watchdog role of journalists represents an oversight function that can curb corruption. Unfortunately, in many countries, the watchdog role is not accepted by some journalists. Existing literature has highlighted the role perception of the journalist and the structure of media work as determinants of the journalist’s acceptance of the watchdog role. This article investigates Nigerian journalists’ perception and performance of the watchdog fun…
Effect of social media-based psychodrama therapy on reduction in symptoms of postpartum depression in women with first birth experience
We aimed to examine the impact of social media-based psychodrama therapy in reducing postpartum depression symptoms in first-time mothers. We conducted this study using a quasi-experiment with the use of pretest, posttest and follow-up evaluation after six months. We found a significant main effect of social media-based psychodrama therapy in reducing symptoms of postpartum depression in women F (1,503)= 713.413, p = 0.001, eta squared .441. We a…
No prominent works on this page.
Effect of social media-based psychodrama therapy on reduction in symptoms of postpartum depression in women with first birth experience
We aimed to examine the impact of social media-based psychodrama therapy in reducing postpartum depression symptoms in first-time mothers. We conducted this study using a quasi-experiment with the use of pretest, posttest and follow-up evaluation after six months. We found a significant main effect of social media-based psychodrama therapy in reducing symptoms of postpartum depression in women F (1,503)= 713.413, p = 0.001, eta squared .441. We a…
Using social media small-group communication to promote the marketing skills of art entrepreneurs
This study examined the impact of social media-supported small-group communication on the marketing skills of art entrepreneurs. The design that was used in this study was quasi-experimental. A total of 271 art entrepreneurs were sampled for the study and grouped into three social media ( n = 90), face-to-face ( n = 90) and control group ( n = 91). A structured questionnaire was used for the collection of data for the study, while data were analy…
Perception and practice of the watchdog role among journalists in Nigeria
The watchdog role of journalists represents an oversight function that can curb corruption. Unfortunately, in many countries, the watchdog role is not accepted by some journalists. Existing literature has highlighted the role perception of the journalist and the structure of media work as determinants of the journalist’s acceptance of the watchdog role. This article investigates Nigerian journalists’ perception and performance of the watchdog fun…
Using English and native language storytelling strategy to teach social media skills for marketing among women okra farmers
This study investigated the effectiveness of a storytelling pedagogical strategy in enhancing social media marketing skills among women okra farmers. It also compared the impact of delivering the intervention in English versus the native language (Tiv). Utilising a quasi-experimental design, a total of 400 women okra farmers were first recruited using a chain-referral sampling method and then randomly assigned to three groups: a control group, an…
Using TV Reality Shows as a Platform to Influence Behavioural Intention Towards Agricultural Participation Among Nigerian Youths
The study sought to test the efficacy of TV reality shows like Big Brother Naija in disseminating agricultural information to youths to influence their intention to engage in agriculture. A quasi-experimental research design was used to carry out this study, while a structured questionnaire was used to collect data. The result showed that youths exposed to TV reality show content with agricultural messages embedded in them reported more intention…
The Moderating Effect of Accountability Partners in the Relationship Between Radio Biafra and Participation in Ipob Activities in South-East Nigeria
Evidence in the literature regarding the impact of radio in fuelling crises is conflicting. This study extends existing argument by testing the moderating effect of accountability partners in the relationship between Radio Biafra and participation in the activities of the Indigenous People of Biafra (IPOB). Results from a sample of 470 participants showed that accountability partners contribute 35% in predicting participation in IPOB activities w…
Psychology (4 works) · Business (3 works) · Political science (3 works) · Social Psychology (3 works) · Advertising (2 works) · Law (2 works) · Law (2 works) · Media Studies and Communication (2 works) · Medicine (2 works) · Social media (2 works)